Bengaluru, 9th October 2024: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, announced its festive offers for the consumers taking forward the philosophy of “Things Made Thoughtfully” from products to brand’s festive season offerings as well. The brand has kept user experience at the heart of its festive promise.

On one hand, with better financing options, customers are increasingly willing to upgrade and invest in premium appliances and appliances’ life has witnessed a decline; on the other hand, research indicates that warranty, durability and after sales service continues to be key factors for consumers when buying appliances. This explains the growing Annual Maintenance Contract (AMC) sales in the industry particularly in categories like air conditioners which witness heavy usage given the high heat levels in the country. Unfortunately, hidden charges and complex terms in many of the warranties available in the market detract from the consumer’s long-term experience.

Addressing this need, Godrej Appliances has introduced a 5-Year Comprehensive Warranty for Split Air Conditioners at no extra cost. This free warranty, worth ₹7990/-, offers complete coverage with no hidden fees, no registrations, ensures that customers are protected against additional costs like gas charging, technician visits etc. The goal is simple: to provide a worry-free, delightful experience across the product’s life.

Apart from this, the brand also announced extended warranties on products like refrigerators and washing machines. The brand is also offering exciting promotions across its range, including cashback schemes up to ₹12000/-, and flexible financing options, including no-cost EMIs and zero down payments.

Kamal Nandi, Business Head and Executive Vice President of Godrej Appliances, commented on the initiative, saying, “At Godrej Appliances, we believe in offering not just superior products but also unmatched service and customer value. Our honest-offer of 5-year comprehensive warranty on Split Air Conditioners is a significant step in ensuring that our customers can enjoy long-term comfort with complete peace of mind, free from any hidden costs.”

In addition to the campaign, Godrej Appliances is also offering an array of AI-powered appliances designed to optimize performance and enhance convenience, high-capacity models across segments tapping into the premiumisation trend and new attractive designs for consumers to pick from.

Bengaluru, 2^nd September 2024: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has further expanded its manufacturing capabilities by adding production facility for its new range of fully automatic front-load washing machines powered by AI Technology. Spread over 1 Lakh sq.ft. at Shirwal near Pune, this new facility marks a strategic investment of close to INR 100 crores in capital expenditure dedicated to machinery, tools, infrastructure and backward integration.

The fully automated facility at Shirwal will strengthen Godrej Appliances’ market presence by adding a capacity of 3 Lakh units of front-load washing machines per annum, that will almost double the production of automatic washing machine portfolio for the brand. This Greenco Platinum Plus certified factory also manufactures other appliances like refrigerators, air conditioners, semi and top-load washing machines, medical refrigerators, InsuliCool and Qube. 

Commenting on the new assembly line, Kamal Nandi, Business Head & Executive Vice President of Godrej Appliances, said, “The new AI enabled product range underscores our commitment to innovation to meet the unique needs of Indian consumers. Currently, we are one of the fastest-growing brands in the washing machine category, and with this new investment of INR 100 cr., we’re poised to further strengthen our position and achieve our target of 2X growth in the Washing Machines segment this year.”

Speaking on the new product range, Shashank Sinha, Product Group Head- Washing Machines, Godrej Appliances, added, “Our new range of fully automatic front load washing machines have been conceptualised and designed especially for Indian consumers keeping in mind their preferences based on various geographic and climatic conditions, family sizes and washing habits. Along with superior aesthetics, these advanced machines of 7-10 kg capacities are powered by AI Technology that intelligently optimizes the wash and rinse, delivers optimal clothes care by smart load detection and water level adjustment, also saves precious water and energy, thereby redefining the washing experience for consumers.”

As a part of the brands commitment to things made thoughtfully, several advanced features make the front load washing machine range stand out. For example, the Steam wash program deep cleanses clothes and washes off 100+ different kinds of stains up to 2 days old*, Refresh program deodorizes them, and FabriSafe Drum helps to maintain the quality of varied fabrics. Further, these machines can also dry clothes 30 minutes faster**. The entire range of front load washing machines offer convenience with auto drum clean reminders, come with an anti-rust cabinet, overflow protection, 2-years comprehensive and 10-year motor warranty.