May 13, 2025; Mumbai, India: Deepening engagement and staying true to its maiden edition with the nouvel Goafest Village concept, Goafest 2025 today introduces ‘Advertising Plays’ — a sports and wellness IP designed to bring agency professionals together in a fun and informal setting. Debuting at Goafest 2025, Advertising Plays aims to elevate the festival experience by offering delegates a refreshing break from traditional format and play across new, energised spaces. The property is conceptualised as a people-first initiative and is being managed by Havas Play.

Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions that encourage participation from delegates of all fitness levels.

The initiative features structured inter-agency competitions in table tennis and pickleball, with matches scheduled throughout the festival. These tournaments will culminate in awards that recognize both athletic achievement and team spirit, with winners earning not just trophies but year-long bragging rights.

Mohit Joshi, Co-chair of the Goafest 2025 Organising Committee and Chief Executive Officer of Havas Media Network India further added, “The connections that move our industry forward aren’t always made in boardrooms or at award ceremonies. Advertising Plays offers a space for professionals to engage beyond the usual format. It’s a people first initiative which will enable our industry to build more connections and collaborate in the longer run.”

Speaking on the introduction of Advertising Plays, R. Venkatasubramanian – COO, Havas Play India said,”Goafest has long been a premier platform that unites the brightest minds in the world of advertising. In 2025, it takes a bold new leap by introducing Advertising Plays—a dynamic initiative designed to elevate the spirit of friendly competition among industry professionals. Advertising Plays is a unique sports and wellness program created to celebrate camaraderie and community across agencies nationwide. Featuring a mix of light-hearted yet competitive, gender-neutral games such as Chess, Carrom, Darts, Net Cricket and Arm Wrestling, the event aims to channel the joy of play and the thrill of challenge. Modern, high-energy sports like Pickleball and Table Tennis add a competitive edge, encouraging participants to push boundaries and embrace teamwork. Meanwhile, curated wellness activities—such as Yoga by the Beach and the Beach Walkathon—offer delegates a chance to recharge, reconnect, and realign with their inner selves. Let’s Play. Let’s Connect. Let’s Celebrate.”

To set the tone for the day, Advertising Plays will host daily wellness experiences that will be open to all delegates. Yoga by the Bay will offer a guided morning session designed to help participants reset, realign, and start the day with clarity. For those looking for a gentler start, Beach Walkathon will provide a scenic, community-led walk along the shore, a space to connect, reflect, and ease into the day’s events.

From friendly matches that bring out team spirit to wellness sessions that help everyone connect on a deeper level, Advertising Plays offers a whole new for the industry to unite.

The 18^th edition of South Asia’s largest creative festival, Goafest 2025 will take place from May 21^st to 23^rd at the Taj Cidade de Goa Heritage and Horizon, Goa. Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

For more details, visit  https://goafest.com/AdvertisingPlays.php

The post Goafest 2025 debuts ‘Advertising Plays’: An Industry First in Championing Agency Culture Through Play appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

While the solo winners stand a chance to win INR 50,000 and INR 25,000 in first and second place respectively, duet winners can win INR 1,00,000 and INR 50,000 for first and second place respectively.

Speaking on the third edition of Advertising Rocks, Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea said, “Advertising Rocks has evolved into a platform that celebrates the creative spirit of our industry beyond work! After two successful seasons, this year’s event is set to raise the bar, delivering a spectacle that blends creativity with entertainment in a way only the advertising industry can. Season 3 is surely going to be the most thrilling yet!”

Adding to this, Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ stated, “This is the 3rd year of advertising rocks and we’ve seen some terrific performances in the past. We want to make it bigger this year, so we’ve introduced ‘duets’ as a category this time. I’m looking forward to seeing more and more people showcasing their musical talents and I urge every agency to encourage their youngsters to come forward and participate!”

Participants will have to submit their audition video by April 30, 2025, in order to qualify to the semi-finals where they will perform live before a jury panel at Goafest. The finalists comprising 4 finalists from each category will perform at the finals where winners will be determined through a combination of jury scores and audience voting at the festival.

Registrations for Advertising Rocks Season 3 are now open, and participants can sign up to showcase their musical prowess and performance skills. Whether you’re an agency executive, a marketing maven, or a media professional, this is your chance to rock the stage!

To submit Advertising Rocks entries, fill out the form here: https://docs.google.com/forms/d/e/1FAIpQLSfVX0a3PipDibYAzqRhj6du29SM7_MvevMUjM2VvG6V47NSoA/viewform

For more details about eligibility, rules and criteria for Advertising Rocks, write to advertising.rocks.goafest@gmail.com

With title sponsor, Amazon MX Player South Asia’s premiere festival, Goafest 2025 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) and will take place on May 21, 22 and 23 at Taj Cidade de Goa Heritage and Horizon, Goa, India.

 To secure your spot at Goafest 2025, visit the goafest.com.

Avail super early bird rates until April 7, 2025.

The post Goafest 2025 Welcomes Industry’s Talent at Advertising Rocks Season 3 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.