22nd December 2025, New Delhi : Glam21, India’s leading beauty and cosmetics brand, is pleased to announce the launch of its wedding campaign, commencing 14th December 2025. The program aims to mark the celebration of weddings across the nation by focusing on beauty and exclusive deals and fun events designed especially for consumers.

As a part of this campaign, Glam21 is also launching a Wedding Contest, where those making a purchase worth ₹1,499 or above of Glam21 products are eligible to participate in this contest. Well, one lucky bride-to-be will get a chance to invite a celebrity, in this case, actress Avneet Kaur, to their own wedding and get a bridal makeover done by a celebrity makeup artist on their big day.For Non brides, with purchases made above ₹1,499, will be eligible to participate in this contest and win an iPhone 17 Pro.

Pradeep Goyal, Founder, Glam21, said, “Weddings are a celebration of love and joy, and at Glam21, we are committed to making them truly spectacular. Through this campaign, our customers can enjoy a blend of glamour, celebrity experiences, and exclusive prizes, ensuring their special day is as memorable as it is magical. Partnering with Avneet Kaur and our dedicated team, we aim to make every wedding extraordinary.”

The duration of the contest ranges from the 14th of December 2025 until the 27th of January 2026. This is sufficient time for the customers to participate. The tagline of the event, “Hogi Dhoom Machega Shor Jab Aayegi Shadi mein Avneet Kaur!” portrays the glamour that is being introduced by Glam21 to the marriage ceremonies.

As an integration to this campaign the brand has increased its visibility inn the offline stores where they have gone heavy on in-store branding in sync with the wedding theme. An innovative Flash mob has been planned in the dense markets of Delhi where we will see Brides holding larger than life Glam21 bags and products and walking through the market. To catch all eye balls. Additionally striking gate arches have also been set up in the markets to promote the contest, wedding looking pandals will be set up where consumers can get free makeovers and trials and play exciting games and win exciting freebies. 

The campaign shall also involve leading influencers to create a strong online awareness.

Terms and Conditions: It’s PAN India participation only. Only those brides-to-be with marriage dates between 1st February and 31st March 2026 are eligible. Retail purchases, as well as purchases through the Glam21 site (glam21.in), as well as e-commerce sites like Nykaa, Amazon, Flipkart, Myntra, and Meesho, are eligible purchases. Only the first invoice qualifies as an entry for uploading the same to register for the contest. Winners will be declared through a lucky draw and will be directly contacted by mobile calls on the Glam21 Instagram page only.

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