Link to the ad film: https://www.instagram.com/reel/DdQLLXDMacH/?stkn=MWE1a2lkM2dpZjk0dA==

Mumbai, 28^th September 2026: This Ganesh Chaturthi, Marathi Zee 5 celebrates the spirit of the festival with an AI-led ad film, conceptualized by TheSmallBigIdea (TSBI). The film brings together a series of everyday moments and experiences to show the many roles that Bappa plays in the lives of his devotees.

From being a source of strength during uncertain times to sharing moments of joy and new beginnings, the ad film captures the different ways people turn to Bappa through the course of their lives.  As part of Zee 5’s commitment to experimenting with unconventional storytelling formats, the film has been created using AI, lending a fresh, contemporary visual treatment to the familiar elements of Ganeshotsav. It captures the belief that the connection with Bappa extends beyond the days of the festival, remaining a source of strength and positivity through different moments and journeys.

The film is currently live across digital platforms.

Film Link:  https://www.instagram.com/reel/DdQLLXDMacH/?stkn=MWE1a2lkM2dpZjk0dA==

Ganeshotsav is a celebration of togetherness, faith and collective good. Building on this spirit, Vikram Solar has created an experience where every act of devotion can contribute towards bringing clean energy to communities that need it most. The campaign draws a natural connection between Bappa as a symbol of light and positivity and solar energy as a source of clean, sustainable power.

Anchored at Tilak Road Sarvajanik Ganeshotsav Mandal, Shedge Wadi, and taken across Pune through two Solar Experience Vans, the campaign invites devotees to perform a Charan Sparsh at Bappa’s feet.

With every touch, a solar Urjamandal around Bappa lights up, symbolising the transformation of devotion into renewable energy. Each interaction also generates Urja Points, with the collective points from the pandal and mobile vans contributing towards a solarisation initiative for an identified village community or school.

The campaign extends Vikram Solar’s commitment to making renewable energy more accessible and meaningful beyond its traditional applications. The Urja Points collected during the campaign will help bring solar power to a local community or school, carrying the spirit of Ganpati beyond the festival.

Mr. Sameer Nagpal, Chief Executive Officer, Vikram Solar, said, “Ganeshotsav is a celebration of faith, togetherness and giving back to the community. Clean energy, too, is about creating a cleaner and more sustainable future for everyone. With ‘Majha Bappa, Majhi Urja’, we wanted to bring these two ideas together. Every Charan Sparsh is a moment of devotion, but it can also become a contribution towards solarising a village community or school.  For us, this is what creating a Climate for Change means, turning individual moments into collective impact and taking the light of Bappa into communities through renewable energy.”

Through ‘Majha Bappa, Majhi Urja’, Vikram Solar aims to make clean energy part of the Ganeshotsav conversation, demonstrating how faith, community participation and renewable energy can come together to create lasting social impact. The campaign also carries forward the spirit of Vikram Solar’s ‘Sixes for Solar’ initiative, turning moments that bring people together into opportunities to give back through solar energy.