~ The Masterclass provided holistic learning experience to aspiring culinary influencers ~

4^th  June 2025, Bengaluru: Fortune Foods, the flagship brand of AWL Agri Business Limited (formerly Adani Wilmar Limited), continued its 25-year celebration with a special Meet & Greet event for the Top 25 winners of its inaugural ‘Fortune Influencer Masterclass’ digital campaign, launched on 10th February this year. The campaign received an overwhelming response, with over 50,000 registrations from aspiring culinary content creators across India. At the felicitation event held in Ahmedabad, the top 25 winners were honoured and awarded content collaboration opportunities worth up to ₹2 lakhs per winner with Fortune Foods.

The ‘Fortune Influencer Masterclass’ offered participants expert-led training, essential tools, and a platform to showcase their culinary talent. They also received the opportunity to gain valuable insights from renowned food influencers, like Meghna Kamdar of Meghna’s Food Magic—a Forbes Top 100 Digital Star with over 5 million followers, Vinayak Grover, the creative mind behind Lost and Hungry Studios, and Nimisha Rao, Influencer Manager at Influencer.in.

Following a multi-stage evaluation process spanning nearly four months, the brand initially shortlisted the top 250 culinary creators after their first assignment. All the assignments were judged by an esteemed panel, including MasterChef winners and contestants. The criteria for judging entries ranged from recipe creativity and storytelling potential to advanced skills like video editing, plating aesthetics, and use of animation. Subsequent rounds that followed then narrowed down the field to Top 25 participants, who were felicitated at the Meet & Greet event.

The grand finale was an engaging celebration that kicked off with fun games and activities. A special Plating Demo was also conducted Meghna Kamdar, sharing industry-level knowledge. The highlight of the evening was a fireside chat titled, ‘The Ingredients of a Great Food Content Creator’. The chat featured Meghna Kamdar, who represented the Influencers side, Mukesh Mishra, Joint President, Sales & Marketing AWL Agri Business Limited from the brand side and Sunil Chawla, Co-Founder of Social Beat from the digital agency’s side bringing different perspective to the table and enlightening the audience with their thoughts.

The experts highlighted how the media landscape has shifted from traditional channels like TV and print to dynamic, digital-first platforms where authentic storytelling and real-time engagement matter most. They discussed the importance of understanding each viewer’s journey, crafting content that feels genuine, and leveraging influencers to build trust.

A significant part of the conversation focused on Fortune’s commitment to staying ahead of these trends. The brand is not just adapting to the new digital ecosystem—it’s actively shaping it. Fortune initiated this campaign with a clear vision: to build a thriving community of food enthusiasts by providing them a platform to hone their skills and grow in today’s content-driven world. This initiative is designed to support creators at all levels with mentorship across the board—from plating and scripting to video editing and animation—empowering them to tell compelling stories that connect deeply with micro-audiences.

Speaking on the occasion, Mr. Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Limited said, “At Fortune, we’ve always believed that creator partnerships should go beyond simple promotions—they should serve as meaningful tools for education, empowerment, and community-building. This belief came to life through the ‘Fortune Influencer Masterclass’, launched as part of our 25-year celebration. As we mark this milestone, we wanted to do something that not only honored our journey as a trusted household brand but also reflected our commitment to nurturing talent across India.”

“The inspiration behind the Masterclass was simple yet powerful: we saw the immense untapped culinary talent across the country—especially among homemakers and food enthusiasts—who just needed the right guidance and support to thrive in the digital space. Through this initiative, we set out to provide them with the skills, mentorship, and confidence to become compelling digital creators. It’s been incredible to witness their transformation—watching them grow, experiment fearlessly, and develop their own authentic storytelling voices that resonate with audiences nationwide. We’re proud to stand behind this next generation of culinary storytellers and can’t wait to see how they continue to celebrate the joy of cooking with Fortune.” he added.

Commenting on achievement Harshika Lalwani from Kanpur, Uttar Pradesh said, “When I signed up for the Fortune Influencer Masterclass, I was just following a quiet passion — something for myself, for once. As a homemaker, I’ve always poured myself into my family, putting everyone else first. My dreams… they were always in the background. But then I was selected among the Top 25 winners — and everything changed. I’ll never forget the moment my family found out. “We’re proud of you,” they said. Not just for the win, but for the person I had become. And in that moment, I felt something I hadn’t felt in a long time — seen. Respected. Valued. This wasn’t just a competition for me. I stood taller — not because they looked up to me, but because I finally looked up to myself.”

The Fortune Influencer Masterclass has not only unearthed exceptional talent, but also laid the foundation for a new generation of homegrown culinary influencers, empowered with tools, visibility, and a supportive brand platform to showcase their skills.

The post Fortune Foods announces Top 25 winners of the ‘Fortune Influencer Masterclass’, felicitates them at a Meet & Greet event appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru – 26^th, March 2025: Fortune Foods, India’s leading edible oil and food brand of AWL Agri Business Ltd (formerly known as Adani Wilmar Ltd.), one of India’s largest food and FMCG companies, in collaboration with Blinkit, a quick commerce company, has launched a heartwarming Ad film that captures the festive fervour of the Eid season. The campaign also highlights the convenience of purchasing Fortune products through Blinkit, ensuring a seamless shopping experience for its consumers.

Set in Hyderabad, the film captures the joy of Eid festivities and the spirit of sharing food. Ibrahim visits Taufiq Chacha, known for his legendary biryani, only to find that his memory is not what it used to be. Taufiq Chacha has even forgotten to prepare his iconic biryani. Determined to recreate the iconic dish, Ibrahim quickly orders Fortune Biryani Special Basmati rice via Blinkit and starts cooking. As the family gathers to eat, Taufiq Chacha suddenly recalls that the true spirit of Eid biryani lies in sharing it with others before enjoying it themselves. Overwhelmed, Ibrahim and Taufiq Chacha’s family order disposable boxes from Blinkit, pack the biryani, and prepare to share it with friends and family. The campaign concludes with a message from Blinkit – ‘Iss Eid, khushiyaan baante!’

Commenting on the Ad film, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd, said, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”

Consumers can have Fortune products delivered instantly, ensuring they never have to compromise on their favourite meals. With just a tap on the Blinkit app, they can place their orders effortlessly.

The post Fortune Foods and Blinkit unveil heartwarming Ramadan ad film celebrating togetherness appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

National – 26^th, March 2025: Fortune Foods, India’s leading edible oil and food brand of AWL Agri Business Ltd (formerly known as Adani Wilmar Ltd.), one of India’s largest food and FMCG companies, in collaboration with Blinkit, a quick commerce company, has launched a heartwarming Ad film that captures the festive fervour of the Eid season. The campaign also highlights the convenience of purchasing Fortune products through Blinkit, ensuring a seamless shopping experience for its consumers.

Set in Hyderabad, the film captures the joy of Eid festivities and the spirit of sharing food. Ibrahim visits Taufiq Chacha, known for his legendary biryani, only to find that his memory is not what it used to be. Taufiq Chacha has even forgotten to prepare his iconic biryani. Determined to recreate the iconic dish, Ibrahim quickly orders Fortune Biryani Special Basmati rice via Blinkit and starts cooking. As the family gathers to eat, Taufiq Chacha suddenly recalls that the true spirit of Eid biryani lies in sharing it with others before enjoying it themselves. Overwhelmed, Ibrahim and Taufiq Chacha’s family order disposable boxes from Blinkit, pack the biryani, and prepare to share it with friends and family. The campaign concludes with a message from Blinkit – ‘Iss Eid, khushiyaan baante!’

Commenting on the Ad film, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd, said, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”

Consumers can have Fortune products delivered instantly, ensuring they never have to compromise on their favourite meals. With just a tap on the Blinkit app, they can place their orders effortlessly.

The ad film is now live across digital and social media platforms and will be further extended to other mediums, maximizing its reach and engagement. Fortune Foods and Blinkit are inviting consumers to experience the future of grocery shopping—quick, hassle-free, and always reliable.

The post Fortune Foods and Blinkit unveil heartwarming Ramadan ad film celebrating togetherness appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

~A unique initiative transforming passionate home chefs into successful digital star chefs ~

The post From Home Kitchens to Digital Fame – Fortune Foods Launches “Influencer Masterclass” appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.