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Flipkart appoints Gunjan Bhartia as Senior Vice President, Business Finance

Newsmantra — Thu, 08 Jan 2026 11:55:42 +0000

Bengaluru – January 8, 2026: Flipkart today announced the appointment of Gunjan Bhartia as Senior Vice President, Business Finance. In this role, he will lead eKart Business Finance across all verticals, strengthening financial planning, performance rigour, and strategic transformation as the company continues to build a future-ready supply chain for India.

Gunjan brings over 28 years of global finance experience across Asia and the Middle East, with deep expertise in working with high-growth technology organisations. He has previously held senior leadership positions at companies such as GE and Coupang, where he played a central role in scaling businesses, driving large transformations, managing multi-billion-dollar programmes, including operating in highly regulated, listed-company environments with strong investor, governance, and disclosure standards.

Ravi Iyer, Chief Financial Officer, Flipkart, said, “We are delighted to welcome Gunjan to Flipkart. His experience in transformation finance, capital discipline, and governance will add significant strength to eKart while supporting the Group’s long-term value creation.”

Gunjan Bhartia, Senior Vice President, Business Finance – eKart, said, “I am excited to join Flipkart and eKart at this pivotal stage of their journey. I look forward to building strong financial systems and partnerships that enable innovation, operational efficiency, and scalable growth, with a clear focus on predictability, controls, and long-term value creation as we continue to strengthen India’s digital commerce and supply chain ecosystem.”

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Flipkart introduces Ray-Ban Meta Glasses, combining iconic style with cutting-edge technology

Newsmantra — Fri, 07 Nov 2025 13:21:35 +0000

Bengaluru – November 06, 2025: Flipkart, India’s homegrown e-commerce marketplace, is set to bring the next generation of wearable technology to Indian consumers with the launch of Ray-Ban Meta Smart Glasses on its platform. The AI glasses will be officially launched on Flipkart on November 21, 2025.

The Ray-Ban Meta Glasses combine timeless eyewear design with intelligent, voice-enabled features, enabling users to stay connected, capture content, and access information – all hands-free. Designed for creators, tech enthusiasts, and everyday users, the product combines smart functionality with personal style, enabling a more natural way to interact with the world on-the-go.

The glasses feature a 12MP ultra-wide camera for high-quality photo and video capture, along with a five-microphone array and open-ear speakers that deliver spatial audio and support accurate voice recognition, allowing users to stay aware of their surroundings while engaging with sound. They also come with a portable charging case that provides up to 36 hours of battery life, including 4 hours of active use per charge, making them ideal for extended, on-the-go use.

Powered by built-in Meta AI, the Ray-Ban Meta Glasses can be activated with a simple “Hey Meta” voice command to handle everyday tasks like asking questions, setting reminders, generating captions, or placing calls, all without needing to look at a screen. Users can also share content in real time through seamless integration with Instagram and Facebook, making it easier to capture and upload moments instantly.

Sujith Agashe, Vice President – Electronics, Flipkart, said, “At Flipkart, we strive to bring meaningful innovations that enhance the way people live, work, and connect in their daily lives. The launch of Ray-Ban Meta Glasses marks the introduction of a new and exciting category in our consumer electronics portfolio, one that merges technology with everyday utility and personal style. As more consumers embrace premium wearable technology, we are proud to be the platform of choice for such forward-looking launches that make cutting-edge experiences more accessible.”

With hands-free functionality, all-day wearability, and always-on connectivity, the Smart Glasses are designed to fit naturally into daily routines, whether for work, travel, content creation or everyday use. Available in classic Ray-Ban styles such as Wayfarer and Headliner, the glasses offer multiple lens options to suit individual preferences.

Sandhya Devanathan, Vice President, India & Southeast Asia, Meta, said, “We’re excited to collaborate with Flipkart to bring the Ray-Ban Meta Glasses to India, a market that continues to adopt new technology in everyday life. These glasses combine AI, connectivity, and design to offer a seamless, screen-free way for people to interact with the world around them. Whether it’s capturing daily moments or accessing information hands-free, the goal is to simplify and enhance everyday experiences. Flipkart’s scale and reach play an important role in making this innovation more widely accessible across the country.”

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Flipkart Earns ISO/IEC 27001 : 2022 Recertification, Reinforcing its Commitment to Information Security

Newsmantra — Mon, 29 Sep 2025 12:07:29 +0000

BENGALURU, INDIA – September 29, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced its successful recertification for the ISO/IEC 27001:2022 standard, following a comprehensive audit conducted by the British Standards Institution (BSI). This achievement underscores Flipkart’s unwavering commitment to maintaining the highest standards of information security and data protection for its customers, sellers, and partners.

Flipkart’s successful recertification for ISO 27001, a globally recognized standard for information security, signifies that the company has a robust Information Security Management System (ISMS) in place. The ISMS is a systematic framework that governs its policies, processes, and controls to ensure the confidentiality, integrity, and availability of its information. It provides a structured, risk-based approach to managing all its sensitive data, including the information customers entrust to Flipkart.

To achieve this recertification, Flipkart underwent a rigorous audit by BSI, a globally respected body known for its thoroughness and impartiality. Their auditors thoroughly examined every aspect of Flipkart’s security framework, encompassing its policies, operational procedures, technical controls, and employee training. This process validates that the company’s security measures are not only well-documented but also effectively implemented and continuously monitored. By maintaining this high standard, Flipkart ensures that its approach to cybersecurity is not merely reactive but deeply embedded in its operations, with a continual commitment to ongoing improvement.

Vikas Yadav, Chief Information Security Officer, Flipkart, said, “This is a significant validation of our commitment to information security. Our Information Security Management System (ISMS) is the bedrock of our security posture, providing a systematic, risk-based framework to protect our data and, most importantly, the information our customers entrust to us. The recertification process, conducted by the rigorous auditors at BSI, was comprehensive. They examined every facet of our security ecosystem — from our technical controls and operational procedures to our company-wide training programs. This certification reiterates our approach to cybersecurity, which is deeply embedded in our DNA, ensuring we are always prepared and continuously improving.”

The scope of the certification encompasses Flipkart’s core e-commerce business, warehousing, and logistics, as well as critical support functions, including Information Technology, Information Security, Legal, Finance, Real Estate, Workplace, Procurement, and Human Resources.

Theuns Kotze, Managing Director, BSI India, said: “The global digital landscape is changing, with core business practices now increasingly cloud-based and digitally reliant. BSI is proud to be a trusted partner as organizations respond to this.

“Certification to the information security management systems standard (ISO/IEC 27001) shows that Flipkart has taken the necessary steps to protect itself against cyber threats and ensure its information security is in line with global best practice. This focus on achieving digital trust is crucial in a world of technological transformation. Congratulations to the team on this achievement.”

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CashKaro Drives ₹1,100 Cr Sales This Navratri Season with 30 Cr Clicks

Newsmantra — Mon, 29 Sep 2025 12:05:38 +0000

Record-breaking growth led by Amazon, Flipkart, Myntra & other big sales as CashKaro fuels ₹1100 Cr GMV and 300 Million partner site visits this festive season

New Delhi, September 29, 2025: India’s festive shopping season has kicked off on a record-breaking note, with CashKaro at the heart of the action. Since the start of the navratri, CashKaro users have fueled over ₹1100 Cr in GMV, a 40% jump compared to last year, and generated 300 million visits to partner sites, reinforcing its position as India’s leading festive traffic engine.

Blockbuster sales across Amazon, Flipkart, and Myntra have powered this surge, with mobiles, electronics gadgets including headphones and fashion emerging as the season’s top-performing product categories.

CashKaro users are shopping across both high-value categories and everyday essentials this festive season, with mobiles, TVs, and laptops dominating demand while large appliances, fashion, beauty, and wearables also see strong traction. Premium tech and lifestyle products like the Apple iPad 2025, Sony PlayStation 5, Samsung LED TVs, and Galaxy Fit3 wearables are in high demand, even as daily-use favorites such as Nivea skincare combos, Amul Ghee, Philips trimmers, JBL earphones, cashews, and boAt powerbanks sell in massive volumes reflecting how festive shopping is blending indulgence with practicality.

CashKaro’s data highlights the evolving shopping landscape across India, where metro cities like Delhi, Bengaluru, and Hyderabad are leading demand for fashion, beauty, and premium tech, while Tier-2 and Tier-3 cities such as Karnal, Patna, Sonipat, and Ahmedabad are driving strong growth in mobiles, electronics, and appliances.

This Metro vs. Bharat split reveals that metros dominate in premium and fashion, while Bharat powers growth in electronics and appliances. By combining value for customers with volume for brands through its real cashback model, CashKaro has positioned itself as the launchpad for India’s festive shopping season, influencing not just transactions but overall shopping behavior across the country.

Talking about the Navratri sales and the season’s leading product trends, Rohan Bhargava, Co-Founder, CashKaro & EarnKaro, said, “At CashKaro, our first priority has always been to drive measurable growth for our partner brands. By channeling over 300 million visits since the start of navratri we’re ensuring that our partners don’t just see traffic, but also real conversions and GMV at scale which means better ROI than Google and Meta. This sale season proves how our model is fueling rapid, sustainable growth for India’s leading e-commerce platforms.”

Talking about the Navratri sales and the season’s leading product trends, Swati Bhargava, Co-Founder, CashKaro & EarnKaro, said, “This Navratri festive season has been one of the strongest ever for CashKaro. Crossing ₹1,100 crore GMV since the start of navratri highlights the scale and trust we’ve built with over 25 million users. As we grow deeper into both metros and smaller towns, it’s exciting to see how CashKaro is shaping the way India shops deliver savings for customers and massive value for brands.”

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Flipkart Group Sets a New Benchmark in Responsible Digital Governance with Self-Audit on Dark Patterns

Newsmantra — Fri, 19 Sep 2025 08:15:37 +0000

India’s most trusted and homegrown e-commerce platform, Flipkart, aligns with CCPA guidelines, reinforcing its commitment to consumer trust and a transparent shopping experience
The group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip have submitted the comprehensive self-audit completion declaration to the Ministry of Consumer Affairs, Government of India

Bengaluru – 18th September 2025: Flipkart Group, one of India’s largest and most trusted e-commerce platforms, today announced the completion of a comprehensive, independent self-audit on its digital platforms. The audit has been done to ensure the highest standards of compliance, accountability, and consumer protection with the Central Consumer Protection Authority (CCPA) Guidelines and Advisory for Prevention and Regulation of Dark Patterns, 2023 and 2025. The group company, which includes Flipkart, Myntra, Flipkart Wholesale, and Cleartrip, has always been committed to ensuring that our millions of customers are treated with fairness and transparency. As an organisation, Flipkart recognizes the immense responsibility towards Indian consumers, and has been continuously investing in robust policies, controls, ethical design practices, intense training and awareness programs, and transparent communication to empower consumers with clarity and confidence in their choices.

The comprehensive self-audit completion declaration has been formally submitted to the Hon’ble Secretary, Ministry of Consumer Affairs, Smt. Nidhi Khare, IAS.

Speaking on the development, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “We are deeply committed to ensuring every consumer interaction is built on transparency and trust. We’ve continuously sought to uphold the highest standards of compliance, and our recent self-audit across Flipkart, Myntra, Flipkart Wholesale, and Cleartrip is a testament to that commitment. This initiative is a proactive step that reinforces our role as a responsible digital marketplace. We are proud to align with the government’s vision of a transparent digital economy, and we will continue to collaborate with the Ministry of Consumer Affairs and all other stakeholders to strengthen consumer protection.”

Appreciating and acknowledging the initiative, Hon’ble Secretary, Ms Nidhi Khare, IAS, said, “The Ministry appreciates Flipkart’s proactive step in completing a comprehensive self-audit on dark patterns. This demonstrates a clear commitment to putting consumer interests first. Such initiatives are vital for strengthening trust in e-commerce and will serve as a significant benchmark for other platforms to ensure fairness and transparency in their digital practices.”

Flipkart Group reinstates its commitment to working alongside the government in shaping a transparent and equitable digital economy in India. Flipkart Group believes that by making informed choices, shoppers can navigate the digital marketplace with confidence, ensuring their purchase experiences are both enjoyable and secure.

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Flipkart’s The Big Billion Days Returns on 23 September 2025, Promising Unmatched Value, Selection, And Speed In Delivery

Newsmantra — Wed, 17 Sep 2025 05:51:40 +0000

~ Early Access for Plus and Black customers begins 22 September

~ ‘Early Bird Deals’ launched on 8 September witnesses demand surge across Beauty, Fashion and Consumer Electronics

~ Flipkart Minutes will enhance customer delight, prioritizing 10-minutes delivery

Bengaluru – September 15, 2025: Flipkart, India’s homegrown e-commerce marketplace, has officially announced the dates for its blockbuster annual shopping festival, The Big Billion Days (TBBD) 2025, starting 23rd September, with 24 hour early access for Flipkart Black and Plus members beginning on 22nd September. With ‘Early Bird Deals’, customers can shop for their favorite products at The Big Billion Days Sale prices before it officially begins and can access deals across mobiles, electronics, fashion, appliances, and more. Flipkart aims to transform the festive season into a nationwide celebration of choice, value, and curated experiences. This Big Billion Days is slated to be Flipkart’s largest shopping event yet. Prioritising speed in delivery, Flipkart Minutes is set to participate in TBBD at scale, with presence in 3,000 pin codes across metros and tier-2+ cities.

Known to be more than just a sale, TBBD 2025 is a cultural moment, where millions of shoppers, sellers, and communities are brought together by one special celebration. With its trademark mix of accessibility, trust, and trailblazing innovation, this year’s The Big Billion Days is set to be Flipkart’s most inclusive, impactful, and unforgettable edition. With the all-new revamped app interface, Flipkart is geared to deliver a richer, tech-led experience, with faster navigation and smarter discovery for an intuitive festive shopping experience. Notably, Samsung Galaxy AI is the Title Sponsor and Intel Core is the Tech Sponsor for this 12th edition of TBBD.

Speaking about The Big Billion Days, Pratik Shetty, Vice President, Growth and Marketing at Flipkart, said, “The Big Billion Days has always been more than just a shopping event – it’s India’s very own festival of possibilities that brings millions together in the spirit of celebration, joy, and discovery. Every year, we raise the bar not only with unmatched value but by creating experiences that stay with our customers long after checkout. In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful – powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we’re blending celebration with convenience, entertainment with trust, and surprise with scale.”

He further added, “At its core, TBBD is a cultural moment – one where customers from metros to tier-3 towns feel part of something larger than a sale. This year, we’re turning up that magic like never before, making The Big Billion Days not just the country’s most awaited shopping festival, but a true showcase of India’s digital-first future.”

Minutes Multiplying Festive Cheer

This The Big Billion Days sale, Flipkart Minutes will delight its customers with 10-minute delivery across 19 cities and 3,000 pincodes
Exclusive early access and rewards for Flipkart Plus and Black members to enhance the festive experience
All deals live on Flipkart will be available on Minutes as well, encompassing several categories such as mobiles, electronics, home, nuts & dry fruits, beauty and personal care, baby care, and grocery, among others. A wide range of regional selections will be offered spanning grocery, bakery, sweets, dairy, and more
In addition to metros, tier 2+ cities such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna will continue to be major growth markets for Minutes

Enhanced and new payment options to unlock greater affordability, convenience and festive cheer for every shopper

Beginning 8 September, customers have the chance to get a flat 50% off on payments made through super.money app. The limited period offer is applicable daily at 12 PM across categories
Exciting rewards will be unlocked with Flipkart Axis Bank Credit Card and Flipkart SBI Credit Card with 7.5% cashback on Myntra, 5% cashback on Flipkart, Minutes, Grocery, and Cleartrip
Customers can avail No Cost EMI options on a wide selection of products with Flipkart EMI, Debit Card & Cardless EMI options
With the Flipkart Bajaj Finserv Insta EMI Card, users will be able to access easy EMIs and get up to ₹400 off on their orders
Flipkart has partnered with Axis Bank and ICICI Bank to offer customers a 10% instant bank discount on credit card transactions (*T&C apply)
As part of The Big Billion Days Savings Sale, customers can enjoy up to 5% off on Gift Card purchases via Flipkart UPI and 2% on any Credit Card, Debit Card
Additional special offers include 1% off on Gift Card purchases via UPI (minimum order value ₹5,000)

Unlocking The Best Festive Value Through Loyalty & Best Rewards

24 hrs early access for Flipkart Plus and Black members
Higher bank offers (12%-15%) for Plus and Black members & 2X Savings with SuperCoins during Early Access hours
Members-only ‘Black Deals’ for Flipkart Black members across a wide selection of premium brands
Introducing this TBBD, Boost Up! – Flipkart’s flagship SuperCoin construct where customers can boost their SuperCoins savings by 10X
100% CoinBack Bonanza – An initiative where customers will earn 70% to 100% of the product value in SuperCoins
Sale Price Live CoinBack – In another special 1-hour window, customers can enjoy 100% CoinBack in SuperCoins on eligible purchases made during this slot

New Tech And On-App Experiences: Enabling A Smarter, Faster & More Personalized TBBD

AI-driven search, contextual recommendations, infinite scroll, and intent-based surfacing ensure effortless, intuitive, and personalized discovery tailored to real-time signals
Tailored interactions coupled with haptic feedback add responsiveness and a premium tactile dimension, making every engagement feel more immersive and dynamic
Engaging video commerce content for GenZ and digital-first users, powered by Creator Cities and Creatorhood
Address intelligence, auto-geocoding, and two-tier last-mile delivery powering faster, and more accurate shipments
Redesigned Seller Hub and free NXT Insights to help sellers grow through simplified processes, competitive pricing, and AI-powered decision support

Premiumisation expands access to aspirational products for all shoppers

This The Big Billion Days, Flipkart will strengthen its position as India’s trusted smartphone destination with the best marquee launches. Key highlights include open box deliveries, fastest delivery via Flipkart Minutes, affordability innovations such as no-cost EMIs on all phones, enhanced exchange programs and democratized credit access to customers entirely new to the banking ecosystem. These constructs make Flipkart a compelling platform for consumers across both metros and tier-3+ towns to access the latest smartphone technology. TBBD 2025 is set to accelerate smartphone adoption at scale, while fueling growth for partners and the larger digital ecosystem
This The Big Billion Days, Flipkart Fashion will open the season with its widest-ever festive collection, bringing together over 200k+ trends, homegrown D2C brands, and special celebrity-inspired lines. From couture-inspired ethnic wear to everyday essentials, customers across India will discover fresh styles curated to celebrate every occasion of the festive calendar. With over 100 new brand and product launches, deeper personalization, and faster deliveries, Flipkart Fashion aims to make 2025 the year when festive shopping is not just about great deals, but about elevating personal style like never before

Democratising festive shopping with value-driven selection

Exciting festive offers on Grocery will be live such as steal deals, coupons, and bank offers, making daily and monthly essential shopping more affordable and rewarding
In electronics, consumers will get access to an impressive selection of new launches with a special focus on premium tech including AI laptops, Smartglasses and others. In order to democratize access, multiple options will be made available including industry-first instruments enabling access to EMI for customers without credit facility
New launches for large appliances include a diverse range of products spanning double-door refrigerators, front load washing machines, 4K TVs, vacuum cleaners, and water purifiers. Some of the new launches include MI 55 inch QLED, IFB 9 Kg Front Load, Xiaomi 50” 4K LED Google TV, among several others. Affordability remains a key focus with appliances starting at Rs. 99 per month via credit instruments like Credit card NCEMI, Debit card NCEMI, Bajaj Finance Limited NCEMI, Debit card & Cardless NCEMI, thereby enabling credit access to customers like never before
TBBD will enable access to a premium range of beauty and personal care, including a variety of global Korean brands at competitive pricing; along with a curated selection of dermatologist-recommended products and active ingredients to enable informed, science-backed choices for customers’ unique skincare needs
During this The Big Billion Days sale, Shopsy, Flipkart’s hypervalue platform, is delighting Bharat’s value-conscious shoppers with blockbuster offers starting at just ₹29/- and exciting evening deals from 7-11 pm. Adding to the festive cheer, Shopsy is offering the best value across 1,300 categories, with over 1 Cr+ products under ₹149/-, empowering customers in Tier 2, 3, and 4+ cities, and reaching shoppers across all serviceable pincodes in India

Marketing Initiatives That Deepen Connections PAN India

Bringing back the magic of TBBD this year, a star-studded thematic campaign ‘Yahaan kuch bhi ho sakta hai’ has connected with customers across multiple touchpoints PAN India
The festive season will also be witness to deeper creative content integrations across platforms (such as collaborations with the popular show ‘Big Boss’) and other targeted activations connecting with diverse consumer groups

Supply Chain Initiatives

As part of its festive readiness, Flipkart has created over 2.2 lakh additional seasonal job opportunities across warehousing, logistics, and last-mile delivery roles. The hiring initiative includes a strong emphasis on inclusivity and empowerment, with a 10% growth in women and PwD hiring across supply chain operations
15% of new hires are first-time workforce entrants; roles include pickers, packers, sorters, and delivery executives
Through the Supply Chain Operations Academy (SCOA), Flipkart has trained over 6,000 students and plans to upskill 10,000 additional associates by the end of 2025
With the addition of new fulfilment centres (FCs) and last-mile hubs, this year’s expansion spans 35 lakh sq. ft., covering 21,000+ pincodes nationwide
Flipkart’s logistics network, which covers all serviceable pincodes, will see the expansion of 650 new festive-only delivery hubs in cities such as Siliguri, Kundli, Jakhar, including Tier 2 and 3 cities
Flipkart is also scaling its quick commerce backbone through nearly 400 new micro-fulfilment centers and dark stores across 19 cities

Expanding the Seller Network for Deeper Reach

Flipkart marketplace continues to show strong performance, with a 25% rise in transacting sellers over the last 6 months and steady onboarding of new sellers, beyond traditional trade centers, including Kannauj, Khurja, and Shantipur
Simplified listing page and a revamped seller app with improved navigation to enhance the seller experience, leading to strong growth across categories such as BGM, Fashion, and Electronics, with momentum building ahead of the festive season and TBBD 2025
Sustained investments in digital tools, training programs, and regional collaborations are strengthening the seller ecosystem. The New Seller Success Program has seen strong momentum, with free onboarding and dedicated account management in the first 60 days
Engaged 8,000+ sellers and MSMEs through the three-city Seller Summit in Jaipur, Surat, and Delhi, showcasing how digital tools and partnerships accelerate growth. Alongside expansion, consistent support to MSMEs to drive compliance adoption to ensure sellers have the knowledge to build a trustworthy and sustainable marketplace

With The Big Billion Days 2025, Flipkart reaffirms its commitment to making festive shopping more inclusive, innovative, and unforgettable for every Indian household.

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SW Network with Flipkart – Reimagines Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition

Newsmantra — Wed, 03 Sep 2025 12:19:16 +0000

New Delhi, 3rd September 2025 – SW Network executed a first-of-its-kind 360° campaign for Flipkart and Motorola, in collaboration with Swarovski, to launch the limited-edition Motorola Razr 60 and Moto Buds Loop Swarovski Edition. SW Network designed a full-funnel experience, the campaign stretched across pre-launch buzz, a fashion-tech runway event, and post-launch amplification, culminating in an exclusive drop on Flipkart during the Big Billion Days Sale. SW Network managed all aspects of event production, from venue design to talent coordination and post-event amplification.

Pre-Launch: Fashion Meets Tech with a Roast

The campaign kicked off unconventionally with a sharp-witted digital activation. Popular comic Sufi Motiwala roasted Rajeev Makhni and leading tech reviewers on their fashion sense, sparking conversations around the intersection of technology and style. In response, Rajeev Makhni playfully quipped back by announcing the “fashion upgrade tech has been waiting for”, the Motorola Razr 60 Swarovski Edition. This playful duel set the tone for a disruptive launch narrative, moving the conversation beyond specs to style-first tech.

Launch: A unique Fashion-Tech Runway

Breaking away from traditional product unveilings, SW Network designed and executed a unique fashion-tech runway event to debut the Swarovski-studded Razr 60 and Moto Buds Loop.

● Jacqueline Fernandez dazzled as the showstopper.

● An extensive lineup of influencers and creators including Revathi Pillai, Vishnu Kaushal, Yuvraj Dua, Shivani Kalra, and more showcased the devices as wearable fashion accessories.

● The products’ signature elements, the quilted Ice Melt finish with 35 precisely embedded Swarovski crystals and the sculpted open-ear design of the earbuds, were presented with luxury runway choreography and styling, highlighting wearability over technical jargon.

“We wanted to break the mold of how premium tech is introduced in India,” said Raghav Bagai, Co-founder, SW Network. “Instead of conference room presentations, we built an experience where the device became part of people’s style statement, closer to jewelry than gadgets.”

Post-Launch: From Runway to Viral

The momentum continued with a multi-platform amplification strategy:

● Lifestyle media coverage positioned the launch as a cultural moment merging fashion and technology.

● Influencers and creators took the devices viral across social platforms, driving intrigue and desire.

● The campaign seamlessly funneled buzz into commerce, culminating with the exclusive sale of the Motorola Collection during Flipkart’s Big Billion Days, starting 11th September at 7 PM.

“The brief wasn’t just about launching products. It was about shifting the category conversation,” added Bagai. “When you are talking about devices positioned like luxury accessories, the experience has to match. We treated this launch like a high-fashion jewelry reveal.”

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Flipkart Announces Acquisition of Majority Stake in Pinkvilla

Newsmantra — Tue, 02 Sep 2025 11:33:33 +0000

Strengthens Content footprint and engagement with Gen Z audience

BENGALURU, India – September 1, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced the acquisition of a majority stake in Pinkvilla India Private Limited, a leading digital infotainment platform. This acquisition is part of Flipkart’s broader strategy to expand its content footprint and enhance engagement with Gen Z and millennial audiences, leveraging Pinkvilla’s established brand, capabilities, and loyal audience base.

Movies and celebrities play a significant role in shaping trends and influencing consumption habits, and with a majority of Gen Z users consuming content on these themes, the acquisition of a leading infotainment platform is a natural fit as Flipkart enhances its appeal to this audience. This acquisition by Flipkart offers the company a chance to gain trend insights and create content for commerce opportunities, thereby further solidifying the company’s position in the Indian market.

Ravi Iyer, Senior Vice President, Corporate, Flipkart, commented, “Our acquisition of a majority stake in Pinkvilla is a critical step in our mission to deepen our engagement with Gen Z. Pinkvilla’s robust content IPs and strong connection with its loyal audience base are assets that will accelerate our efforts to leverage content as a key driver of growth.”

Nandini Shenoy, Founder and CEO of Pinkvilla, said, “The investment by Flipkart is a testament to the strong platform and content we have built. We are confident that with Flipkart’s support, we will be able to scale our operations and continue to deliver high-quality content that resonates with our millions of users, further strengthening our position as a leader in infotainment.”

The deal has been finalized and is subject to customary closing conditions. The companies expect to close the transaction shortly.

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GreenLine partners with Flipkart to power greener supply chains

Newsmantra — Mon, 02 Dec 2024 10:39:32 +0000

Bengaluru, December 2, 2024: GreenLine Mobility Solutions Ltd, a key player in Essar’s Green Mobility initiative, today announced its partnership with Flipkart, India’s homegrown e-commerce marketplace, to enhance sustainable operations in logistics. This collaboration will see GreenLine deploying its fleet of liquefied natural gas (LNG) trucks, marking a key step in Flipkart’s broader commitment to decarbonizing its delivery operations.

In the first phase of this partnership, GreenLine will deploy 25 LNG-powered trucks, each equipped with 46 ft containers offering a capacity of 110 cubic meters (CBM). These vehicles will transport a range of e-commerce goods, including both B2B (business-to-business) and B2C (business-to-consumer) loads, across key regional routes.

The initial deployment will focus on transporting goods from the West to the North of India, with future plans to expand to additional routes covering North to South and West to South corridors.

This partnership is a critical element of both GreenLine’s and Flipkart’s sustainability initiatives. GreenLine’s LNG-powered fleet will complement Flipkart’s existing efforts, which also include the deployment of electric vehicle (EV) trucks to further reduce the carbon footprint of its logistics operations. Recently, Flipkart also announced that it has achieved 10,000 EVs in its delivery fleet. The integration of LNG and EV vehicles is part of the company’s broader commitment towards minimising greenhouse gas emissions, and creating a cleaner, more sustainable environment.

Commenting on the partnership, Anand Mimani, CEO, GreenLine Mobility Solutions Ltd said, “E-commerce is transforming lives across India, connecting dreams, needs, and opportunities. Yet, as the sector grows, so does its environmental footprint. At GreenLine, we see this as a call to action. Through our partnership with Flipkart, we are enabling India to go green, one mile at a time. By deploying our LNG-powered fleet, we’re making logistics more sustainable, ensuring that every delivery contributes to a brighter, cleaner future for our nation.”

Hemant Badri, SVP & Head of Supply Chain, Customer Experience & ReCommerce Business at Flipkart Group further added, “At Flipkart, we are committed to building a sustainable future, and this partnership with GreenLine is a milestone in achieving that goal. By integrating LNG-powered vehicles into our logistics operations alongside our existing electric vehicle fleet, we aim improve supply chain efficiency, and contribute to India’s broader environmental objectives. This collaboration highlights our continuous efforts to drive green innovation and support the long-term sustainability of our operations.”

GreenLine has been at the forefront of driving sustainable mobility solutions, serving industries such as cement, steel, metals & mining, FMCG, express cargo, oil & gas, chemicals, and consumer goods. Over the past two years, GreenLine’s initiatives have led to a 30% reduction in CO2 emissions compared to traditional diesel vehicles, equivalent to a decrease of 7398 tonnes of carbon emissions.

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Flipkart Achieves 10,000 Electric Vehicle Deployment Milestone in Delivery Fleet, Strengthening Its Path To A 100% Electric Logistics Network By 2030

Newsmantra — Mon, 11 Nov 2024 14:39:10 +0000

This achievement has resulted in a 20% improvement in the efficiency of last-mile deliveries and lower operational costs
The organization has established 38 dedicated EV charging sites with 190 chargers across Tier-2 cities

Bengaluru, India – 11 November, 2024: Flipkart, India’s homegrown e-commerce marketplace, has achieved a significant milestone, with the deployment of over 10,000 electric vehicles (EVs) in its delivery fleet. This accomplishment is the result of a phased integration of EVs in last mile delivery over the past few years, aligning to its commitment to adopting a fully electric logistics Last-mile fleet by 2030 as part of the Climate Group’s EV100 initiative. This news has been shared in the run up to Flipkart’s highly anticipated Sustainability Action Summit 2024, scheduled for 13th November at India Habitat Center New Delhi.

Currently, 75% of Flipkart’s electric fleet is concentrated in Tier-I cities including Delhi, Bangalore, Hyderabad and Chennai. In August 2024, Flipkart also shared that over 55% of its grocery orders were being fulfilled by EVs. Further, during the 2024 festive period, it successfully leveraged its EV fleet to complete over 16% of grocery deliveries to tier 2+ cities, including Lucknow, Sonipat, Ludhiana, Bhubaneswar, Malda, Hubli, and Vizag, ensuring sustainable and efficient service to these areas during a season of high demand.

The strategic adoption of EVs has resulted in substantial operational efficiencies, lowering the cost per order at the hub level and improving the last-mile delivery speed by 20%, compared to conventional delivery vehicles.

In addition to expanding its EV fleet, Flipkart is also making significant investments in charging infrastructure to support this sustainable transition. The organization has partnered with the Adani Group to establish 38 dedicated charging sites featuring a total of 190 chargers across key Tier-2 cities, with further public infrastructure developments planned to facilitate wider EV adoption. Furthermore, Flipkart has introduced a Last-Mile Aggregator model in Karnataka, Telangana and Tamil Nadu, collaborating with EV-focused fleet operators to enhance supply chain operations and scale the integration of electric vehicles.

Sharing his views on this milestone, Hemant Badri – SVP, Group Head of Supply Chain, Customer Experience & Re-commerce Business at Flipkart Group said, “With the deployment of over 10,000 EVs, what we have achieved is more than a logistical shift – it is a testament to our dedication to creating a lasting positive impact on the environment while enhancing service efficiency for our customers. By pairing our expanded EV fleet with critical investments in charging infrastructure, we are not only driving operational excellence but also setting a benchmark for sustainable practices in the industry at large. As we continue to scale this transition, we remain focused on creating a supply chain that is both resilient and sustainable”.

Speaking about the latest achievement in Flipkart’s Sustainable vision, Nishant Gupta, Head of Sustainability at Flipkart said “Since the beginning of our journey towards electrifying our fleet, we have worked tirelessly to transform our delivery network to build a greener future. To sustain and accelerate the momentum of electric vehicle adoption in the Indian market, several ecosystem interventions are crucial and we are proud to say that we have made positive strides in that direction. Through our strategic partnership with the Climate Group’s EV100 initiative and collaborations with leading OEMs, EV service providers, charging infrastructure partners, financing bodies, and manpower sourcing agencies, we are well-positioned to achieve a 100% last-mile electric fleet by 2030. This shift not only aligns with our broader vision for sustainability but also enhances the service experience for our delivery executives by providing a smoother, more efficient and cost-effective mode of transport and creating cleaner cities for our customers.”

This development further strengthens Flipkart’s position as a responsible corporate citizen, reiterating its goal of transitioning to 100% electric vehicles In last-mile by 2030, while delivering reliable, efficient, and sustainable services to its customers.

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