Bengaluru, September 29, 2025: Voltas Beko, a leading brand in home appliances space, is thrilled to announce the launch of its Festive Campaign 2025, starting September 28, 2025. This nationwide initiative is being strategically timed to coincide with the festive season, a key retail period marking a significant surge in consumer demand.

This new Festive campaign is designed to reinforce Voltas Beko’s core product benefits, HarvestFresh technology in refrigerators and Hygiene+ in washing machines, while offering attractive consumer offers to boost sales. This year’s festive communication strategy is a balanced blend of brand salience and sales-driven messaging, with a strong focus on both refrigerators and washing machines.

The campaign aims to position Voltas Beko as the preferred brand for Indian households during the festive season. By aligning with marquee media properties and digital-first platforms, the brand will ensure high visibility across awareness, engagement, and conversion touchpoints.

To maximise festive impact this season, Voltas Beko has launched a strategic 360° media plan that aligns with evolving consumer habits and high-engagement moments. On television, the brand has leveraged marquee HSM properties like the Asia Cup, Bigg Boss and KBC, along with popular movie channels to drive mass reach. Digital efforts span YouTube, OTT, CTV, JioHotstar, social media, and audio platforms, ensuring presence across screens and formats.

For discovery, the campaign taps into search, display, native, and contextual ads to capture consumer intent. High-impact placements such as TOI roadblocks and JioHotstar integrations amplify visibility, while innovations like in-content ads, CTV formats, and Nitro executions deepen engagement. On-ground, Voltas Beko builds local relevance through OOH activations at key festive hubs in Ahmedabad, Delhi, Gurgaon, Kolkata, and Mumbai. This integrated approach ensures the brand is present where consumers are celebrating, engaging, and shopping—online and offline.

Jayant Balan, CEO, Voltbek Home Appliances Private Limited said, “At Voltas Beko, the festive season has always been more than just a time of celebration, it is a season of meaningful connections and smart choices. For us, it is synonymous with the sales season, when families across India look to upgrade their homes and invest in appliances that enhance everyday living. This year, our campaign is being thoughtfully crafted to resonate with consumers by highlighting innovative technologies like HarvestFresh and Hygiene+, while also offering irresistible festive deals. We were aiming to make every purchase not just valuable, but memorable, by combining performance, trust, and affordability in one festive package.”

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The Prime Minister explained that this will be possible only when people take pride in Swadeshi products. He encouraged citizens to choose Indian-made goods-whether small items, toys for children, Diwali idols, home décor, or larger purchases like mobiles, TVs, and refrigerators. He stressed the importance of checking whether a product is made in India, as buying Swadeshi keeps money within the country, prevents capital outflow, and contributes directly to national development.

Mr Modi highlighted that when essential goods are manufactured domestically, they generate employment for fellow citizens. With reduced GST rates coming into effect from 22nd September, coinciding with the start of Navratri, he urged everyone to purchase Swadeshi products and benefit from the revised rates.

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The rate cut is over and above the rate reduction by the Bank post the 100 basis points cut in the policy repo rate by the Reserve Bank of India (RBI). The new rate beginning at 8.15% p.a. is applicable on loans for the purchase of a new car and is linked to a borrower’s credit profile.

The Bank has also reduced interest rates on Baroda Mortgage Loan (Loan Against Property) from 9.85% p.a. to 9.15%* p.a. with immediate effect.

Commenting on the announcement, Shri Sanjay Mudaliar, Executive Director, Bank of Baroda said, “The festive season is an auspicious time for new beginnings with many families looking to fulfil their aspirations of owning a new vehicle. Bank of Baroda is pleased to introduce a special offer on our car loan rates that makes car ownership more accessible and affordable. In addition, our mortgage loan offering is now even more competitive giving a great opportunity to unlock higher value for property and customers can raise additional funds with reduction in interest rates from 55 bps to 300 bps depending on CIBIL score.”

Applicants can apply for a Bank of Baroda Car Loan digitally through the Bank’s Digital Lending Platform – Baroda Digital Car Loan or by visiting the nearest bank branch.

The Bank also offers an attractive fixed rate of interest on Baroda Car Loans, linked to the Bank’s 6-month MCLR, starting at 8.65%* p.a.

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The “Halla Bol” campaign highlights a range of performance-based incentives and rewards schemes designed to foster collaboration and encourage exceptional efforts to ensure operational excellence. It includes of referral program for employees that rewards those contributing to team growth, as well as bonuses for Distribution Center (DC) heads who manage smooth operations and exceed targets.

At the heart of this reward scheme is the exciting opportunity for the top performer of the season to be awarded a brand-new bike. This prestigious prize not only serves as a tangible acknowledgment of exceptional effort and dedication but also enhances the winner’s mobility, making their daily operations more efficient. Winning this bike can significantly boost the morale of the top performer, inspiring them to continue pushing boundaries and setting new standards within the team.

Additionally, other top performers on the leaderboard will have the chance to win exciting prizes such as fridge, mixer grinders and smartwatches. These rewards serve to motivate the entire team, encouraging them to strive for excellence and engage fully in their responsibilities. By recognizing outstanding achievements, Ecom Express aims to foster a culture of high performance and collaboration throughout the organization.

Vishwachetan Nadamani, COO of Ecom Express, emphasizes; “Our employees, especially our ground staff—including Distribution Center heads, delivery partners, and field executives—are the backbone of our operations, and their roles become even more crucial during the festive season, when their hard work doubles to meet the surge in demand. These rewards and incentive schemes reflect our commitment to motivating and recognizing the extraordinary efforts of our teams. Through these initiatives, we are enhancing individual performance and fostering a positive work environment, ultimately translating into an exceptional customer experience.” 

This comprehensive program underscores Ecom Express’s dedication to fostering a motivating environment for its employees, promoting teamwork, and delivering exceptional service during one of the busiest times of the year.

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Gurugram, October 05, 2024: Swiggy, India’s pioneering on-demand convenience platform, formally launched its bulk order service known as the Swiggy XL EV fleet. The fleet which comprises electric vehicles is meant to serve large orders in one go. The fleet undergoing a pilot run, for the past few weeks, was formally launched today in Gurugram- on the day of the Haryana elections. To commemorate its official launch, the Swiggy XL EV fleet delivered 3500 meals to electoral officials at more than 580 polling booths in Gurugram and Badshahpur constituencies. This service was provided free of cost to the District Administration.

Speaking at the official launch of this fleet, Sidharth Bhakoo, National Business Head of Swiggy Food Marketplace said, “The food delivery services are helping in the overall growth of the F&B sector in India by driving new consumption occasions, promoting supply proliferation and enabling expansion of consumer base. Food is also very closely associated with conviviality and mirth, so we are witnessing demand for bulk orders when families and friends get together. The festival season is perhaps the best time to launch this service, when there is gaiety and joy all around, and everyone celebrates with their loved ones. Swiggy XL will ensure that there is no interruption in parties and gatherings and no delay in large orders.”

He added that in the coming weeks, the service will be extended to more cities. The service is provided by a fleet of vehicles that have temperature-controlled compartments. “The service has an important environmental angle as well since the entire fleet is electric and it saves multiplicity of order trips,” said Bhakoo.

On the first day of the service launch, the Swiggy XL fleet served meals to officials on election duty in the two largest (based on total registered voter numbers) constituencies in the Haryana state assembly. “It is a privilege for us to assist in the election process. We have previously run awareness campaigns with the Election Commission of India in the Lok Sabha election. But this is the first time we are offering our food delivery services. We are motivated by the marvel of scale and efficiency of the election process of India. Our services- which offer consumers a wide spectrum of alternatives with the right information, to enable them to make an informed choice, is our inspiration from and humble tribute to the spirit of Indian democracy,” said Dinker Vashisht, Vice President, Corporate Affairs, Swiggy.

A fleet of 20 Swiggy XL EVs delivered three meals- dinner on October 4, Friday, and breakfast and lunch, on October 5, Saturday.

Gurugram Deputy Commissioner, Nishant Kumar Yadav said, “More than 1507 polling stations were set up in the four constituencies in the Gurugram district. It is heartening to see young homegrown tech start-up companies such as Swiggy, recognise their citizen responsibility and support and contribute to the electoral process in their way. I hope they continue to work in the same spirit in times to come.”

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Mumbai, September 25, 2024: Legrand India, a global leader in electrical and digital building infrastructure solutions, has successfully launched a series of innovative activities aimed at maximizing engagement during the festive period across India. The initiatives focused on amplifying the launch of two new products, the Desktop Power Center and the Dizly Distribution Board, leveraging the festive season to enhance market presence.

As part of this campaign, Legrand has initiated an engaging retail activity named ‘Legrand Ke Superstars,’ targeting retailers in 50 cities, starting with Delhi. This initiative will take place through Navratri onwards until Diwali and aims to build awareness of the Lyncus range, the Dizly Distribution Board, and the Desktop Power Center, reinforcing Legrand’s commitment to innovative solutions in electrical infrastructure.

Rath Yatra Celebration in Puri
To ensure a seamless and worry-free experience for travellers during the Rath Yatra in Puri, Legrand installed 10 Allzy-powered charging stations at the Puri railway station and around the Mela booking areas in July this year. These stations allowed travellers to stay connected with their loved ones and capture special Rath Yatra moments, showcasing the versatility of Allzy, the all-rounder switch.

Ganesh Chaturthi Installation in Mumbai
In Mumbai, Legrand created a unique and interactive experience at the iconic Lalbaug Ganesh Pandal and the electrical market at Lohar Chawl. Visitors had the opportunity to engage with an innovative display featuring the Kamaal Ka Switch – Lyncus, a light and shadow art installation at Lalbaug Cha Raja pandal, captivating devotees as they waited in line for darshan.

Onam Celebrations in Kerala
Legrand celebrated the spirit of Onam in retail stores across Trivandrum, Kottayam, Calicut, Thrissur, and Kochi by engaging with over 300 people across more than 90 counters. The festivities included the vibrant presence of Mahabali and Chenda Melam to wish the retailers and electricians in a traditional manner by expressing gratitude through special gifts and local delicacies. The activity entailed showcasing the new product launches – Dizly Distribution Board and Desktop Power Center along with the Kamaal Ka Switch, Lyncus range.

These festive activities not only enhanced brand visibility but also reinforced Legrand’s commitment to providing innovative solutions tailored to the needs of the Indian market. As the company continues to expand its footprint, these engagements exemplify its dedication to fostering strong relationships with both retailers and customers.

Mr. Sameer Saxena, Director of Marketing, Group Legrand India, stated, “As we embraced the festive spirit, our activities reflected Legrand’s commitment to innovation and connection. The introduction of our Desktop Power Center and Dizly Distribution Board, alongside initiatives like ‘Legrand Ke Superstars,’ allowed us to engage meaningfully with our retail partners and customers. By enhancing their experiences during significant festivals, we not only showcased our cutting-edge solutions but also built lasting relationships within the community. We were excited to be part of these celebrations and looked forward to the continued growth of our brand in India.”

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New Delhi, September 23, 2024: Funskool India, India’s leading toy manufacturer, has launched a special range of interesting toys and games, ahead of the festive season. The newly-launched range caters to infants, preschoolers, and beyond. Pour & Play Octopus, Junior Chef’s Playset and Dish set have been launched under the Giggles brand, Colour Clash Launchers under Collectibles, Country Games under Board Games and Murder Mystery under Puzzles and Sofdough colours under Fundough brand.

Sharing more details about the product range, R. Jeswant, CEO of Funskool India Ltd, said, “We are elated to launch our next set of exciting toys and games just in time when the country is geared up to celebrate a host of festivals. Our R & D team is adept in developing products which prioritise holistic development of children and the new set of products are so unique and innovative that children and parents will fall in love with it. We want children to grow with the brand and we have products from 18+ months onwards. These toys and games have added colour to our catalogue and will certainly meet the expectations of the new generation children and parents.”

The Pour & Play Octopus is a perfect bath time companion where kids can scoop water with the whale-shaped scoop and pour it into the Octopus’s head, watching as it flows out of its tiny mouth, onto a seesaw and then spinning wheels. Junior Chef’s playset has a comprehensive set which provides all essentials for an imaginative role play and would be an excellent addition to any play kitchen.  The Dish Set will make mealtime fun and educational for the little ones as it has vibrant and engaging 24-pieces which encourages imaginative play and helps develop fine motor skills.

In the Colour Clash Atomic Launcher, rockets can be loaded with chalk powder and children can have fun with colours. There are two exciting card games in one pack of Country Games where children can learn about countries, flags, continents and capitals.  Sofdough-Colour Up will let the child’s imagination soar as they shape this dough into anything they dream of. The Murder Mystery Party, ideal for children above 14+, has two products – Death on the Istanbul Express and Sherlock Holmes and the Speckled Band. These are 1000-pieces puzzles which can be read, assembled and solved.

The products are priced between Rs 60 and Rs 1649. These unique toys and games are available at major toy retailers and can also be purchased through e-commerce sites.

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Here we bring to you a range of hair care solution, which when followed step wise can yield fantastic results, and most importantly, most of these brands are natural, and free of harsh chemicals that do more harm than good in the long run. Start with a champi with hairoil, keep it over-night and wash your hair with Keratin and protein-based shampoo followed by a conditioner. A hair serum will keep the frizz under control and help to control the curls. A weekly hair mask routine will nourish your scalp and ensure that you have gorgeous hair, right from root to tip. So, follow this routine, and here are some great options for you.

Kama Ayurveda Bringadi Thailam Intensive Hair Treatment

This all in one hair treatment oil can address all your hair troubles. As it encourages growth, it also reduces premature greying, and helps prevent dandruff. It naturally conditions and softens your hair, and your damaged hair are nurtured back to health. The natural ingredients in it help in tackling different problems related to hair health. While the Indigo extracts naturally condition hair, bhringraj corrects imbalances that cause hair loss and hair thinning, amla improves hair resilience and reduces dandruff while sesame seeds nourish the roots. Massage it with your fingertips into the roots of hair, so that the improved blood circulation helps in quicker healing. Wash it the next day.

Atulya Veg Keratin & Wheat Shampoo & Conditioner

Atulya Veg Keratin Anti-Frizz Shampoo & Conditioner is the complete hair care solution that you ever needed. The incredible nature and Ayurveda-based brand is paraben, sulphate, color, peg and silicone free. The holistic hair care products are apt for those who want one stop solution. Formulated using Veg Keratin, it is derived from plants and not from animals. they repair, replenish, hydrate, cleanse and nourish the hair. The wheat protein further prevents damage. Regular use can lead to soft, smooth and voluminous hair, even as the nature-based shampoo and conditioner work their magic on straight, wavy or curly hair. All Atulya products are ISO, WHO as well as GMP Certified.

Mamaearth Onion Hair Mask

Onion Oil works deeply as it strengthens the root, and reduces hair fall. The powerful formulation of this hair mask stimulates not just hair growth but also scalp health. Especially formulated for damaged hair, it reduces hairfall, restores lost nutrients while it repairs damaged hair. The Coconut Oil nourishes the hair and prevents dandruff. It also relieves irritation from the scalp and offers antibacterial action to reduce minor issues. Also having organic bamboo vinegar, helps in hair fall control as it the natural and toxin free hair mask promotes thick, strong and shiny hair. Most importantly, it does not contain harmful chemicals like parabens, sulfates, SLS, silicones or mineral oils.

Forest Essentials pre shampoo Hair Masque

To be used once a week before cleansing and conditioning hair, this Forest Essentials Intensive Hair Repair Masque Japapatti & Brahmi is a thick creamy pre-shampoo masque made with potent herbs and natural ingredients such as banana pulp and fresh herb infusions of Methi, Brahmi, and Nagarmotha. Each of these substances is rich in potassium, natural oils, and vitamins, which are necessary for repairing and hydrating hair and leaving it thick and lustrous. The clinically tested shampoo produced excellent results, with 98%* of users reporting improvement in dry and damaged hair. This powerful Ayurvedic treatment protects, restores, and nourishes hair from within. 

WOW Skin Science Hair Loss Control Therapy Hair Serum

This last step in our haircare regime is to be done once you have cleansed your hair. It contains ayurvedic & western herbal extracts with natural dht. This hair shine solution transforms dry, damaged hair into a luxurious mane. Furthermore, this frizz control hair treatment is suitable for both straight and curly hair. This hair soothing serum is a full-service hair style treatment that lowers the appearance of frizz, tames hair, removes tangles and split ends, and restores shine. This frizzy hair serum is designed to be simple to use. It can be used by both men and women on a daily basis. Its mild fragrance lingers, leaving hair feeling and smelling amazing.

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As a gesture of gratitude and appreciation, Embassy Group is organising a special “Thanksgiving Lunch” for its support staff this festive season. This initiative recognises the invaluable contributions of the support staff and expresses gratitude for their dedication to making Embassy Group a welcoming and efficient workplace. Every year, on the occasion of Diwali, the company gathers all the employees from across India for a Diwali celebration, where the Chairman of the company greets every single employee on the festive season followed by gift distribution. The company will also host its annual Diwali party for all employees, along with the “Embassy Achievers Awards,” to honour and acknowledge top performers within the organisation.

Speaking on the company’s festive initiatives, Maria Rajesh, CHRO, Embassy Group, said, “The festive season at Embassy Group is a time for reflection, appreciation, and celebration. These initiatives underscore the company’s commitment to the well-being of its employees, recognising their hard work, and showing gratitude to those who support the organization. We eagerly anticipate the forthcoming festive season and look forward to celebrating it with all our employees and stakeholders.”

Additionally, Embassy Group also offers mental health support for all employees through the ‘Well-being on the Web’ initiative. This comprehensive programme provides employees with access to a wealth of online resources and support systems tailored to enhance mental and emotional well-being.

Maria further added, “The festive season is a time of joy, but it can also bring bouts of burnout for employees. Meeting deadlines before going on a festive break, multiple employee engagement activities, amongst others, can be overwhelming. Offering employees timely support is key. A mentally healthy workforce is pivotal for a successful organisation, and Embassy Group is dedicated to fostering a nurturing and empathetic work culture”.

About Embassy Group

Embassy Group is a leading real estate developer. The over 70 million square feet of commercial, residential, industrial and warehousing, hospitality, services, retail, and education spaces we have delivered emphasise high standards of quality, world-class services, environmental management, and safety. Founded in 1993, our operations now span the Indian and international markets of Bengaluru, Chennai, Hyderabad, Thiruvananthapuram, Mumbai, Pune, the NCR, Serbia, and Malaysia. Our 45 million sq. ft. of ready and ongoing residential developments encompass branded residences, uber-luxury villas, exclusive villaments, sky condominiums, integrated developments, senior living, and contemporary homes. Embassy was a sponsor of India’s first publicly listed and Asia Pacific’s largest Real Estate Investment Trust (REIT). We strive to build a resilient ecosystem and proactively foster the social, economic, and environmental developments of the communities we work in.

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