Mumbai, 13th June: SW Studios, a production studio that creates content across video production, photoshoots and ad films, has launched a new film for Myntra today, completing the project within two days. The film was developed to coincide with Myntra’s Father’s Day campaign on 15th June 2025. It was conceptualized by OML, shot and finalized by SW Studios within a quick timeline, highlighting the tight schedule and efficient coordination required to meet the deadline. The film aims to engage audiences in connection with Father’s Day.

The ad is a humorous take on the term “FD,” which we typically associate with an investment that offers long-term value. In this film, Myntra taps into Gen Z lingo by using the word “drip,” which refers to a cool, fashionable, and stylish look, often featuring high-end clothing or accessories. This Father’s Day, Myntra cleverly reimagines “FD” as Father’s Drip, bringing dads up to speed with modern fashion trends. 

Commenting on the project, Jaunty Director of the film and Head at SW Studios said, “I had the joy of directing this Father’s Day film for Myntra. We had just about two days of pre-production and 24 hours of post to get this out, and honestly, the chaos made it even more fun. Everything had to move fast, from casting, treatment to music, but it all came together instinctively. As a director, it was especially fun to bring the script’s vision to life, playing on how dads often carry the same sense of style for decades. That’s where the retro treatment came from — a visual nod to the timeless ‘dad drip’. And thanks to Myntra, maybe this Father’s Day, that drip’s finally getting an upgrade”.

Speaking about the campaign, Monalisa Panda, Associate Director – Social Media Marketing, Myntra, said, “This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father’s Day Store offers a wide range of curated fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra’s position as the go-to destination for stylish, relevant, and heartfelt gifting.”

Link: https://www.instagram.com/reel/DK1XEoLJSjd/?igsh=MXU3b2R0YXNuZGV6OQ==

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The film opens with individuals responding to the quirks of their fathers. What follows are candid, humorous anecdotes from Jindal Stainless employees – from wearing mismatched socks because dad couldn’t find a pair, to a funny failed attempt at baking a cake for a special occasion that led to a ‘no-cake situation’, or showing up to meet the wrong teacher during a parent-teacher meeting. As the video unfolds, the tone shifts to something more tender, with individuals sharing the endearing qualities of their fathers. Their answers paint a happy picture as they share how fathers may be forgetful, but never forget to care; how just hearing their voice can bring calm; and how their quiet gestures often speak the loudest. The video captures the imperfect, yet powerful presence of fathers.

Commenting on the video, Head of Corporate Communications, Jindal Stainless, Ms Sonal Singh, said, “What’s seldom expressed is often made up for in action, feeling and presence – that’s the beauty of fathers. Through this video, we pay tribute to all fathers around the world who build us up, standing as our most supportive pillar through every phase of life.”

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The central idea: Smart fathers aren’t just investors in markets. They also invest in moments and milestones.

Unfolding through a digital film set inside Equentis’ office, the campaign flips the script—literally. The early morning rush, tiffin handoffs, and goodbye hugs take center stage before the narrative shifts: this time, the briefcase stays home, and the children head to the office. As they don their dads’ blazers and take charge of the day’s meetings, the film reflects on the true ROI of parenting—time well spent.

The campaign is built on a powerful insight: while over 70% of Indian fathers actively engage in their children’s upbringing, less than a third have structured financial plans aligned with their children’s life goals. Equentis spotlights this emotional gap between intention and execution.

The campaign film shares a poignant reflection: “Every investor has a reason. Sometimes, it’s not a number… It’s the name that calls him Dad.” This sentiment lies at the core of Equentis’s philosophy, that behind every investment is a deeply personal motivation, often rooted in the desire to secure a brighter future for one’s children.

Highlighting the thought behind the campaign, Alok Arya, Chief Marketing Officer (CMO), Equentis Wealth Advisory Services, said, “At Equentis, we believe that the most rewarding investments are those that grow over time, much like our children. A smart father is a smarter investor. He builds wealth not just for returns, but for reasons. Whether it’s investing for an Ivy League education or a child’s wedding, structured and goal-led financial investments ensure one is present in both, a child’s today and tomorrow.”

“Smart Fathers Smarter Investors” is more than just another Father’s Day campaign; it’s a reminder of why we do what we do. We want fathers to know they can be present to create those precious memories and be the guiding light for their children, while we take care of their investment journey,” added Arya.

The campaign has been entirely conceptualized and executed by Equentis’ in-house teams, bringing together strategic clarity and creative execution without external agency involvement. Rooted in real-life insight and everyday parenting moments, the campaign reflects the firm’s ability to build emotionally compelling narratives that mirror its core purpose.

Watch the campaign video here https://youtu.be/VrbaifuTEok and join the conversation with #FathersDay #RealBosses #InvestInMemories #EquentisWealth

The post From Markets to Milestones: Equentis’s new Father’s Day campaign inspires Dads to Invest Where It Matters  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.