Bengaluru, 10^th July 2024: Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, has launched the Boomeroo Pop-up Socket — a sleek and intelligent solution for today’s homes and workspaces. Engineered to combine innovation with aesthetics, this pop-up socket stays hidden under desks or platforms, helping maintain a clean and organized space by concealing wires and sockets when not in use.

The Boomeroo effortlessly rises with a gentle touch, offering instant access to a versatile range of sockets and features. Ideal for kitchens, office desks, conference rooms, home offices, hotels, retail counters, and showrooms, it caters to a wide spectrum of modern usage needs. It comes equipped with USB ports, international sockets, an audio panel, and more — all packed into one compact, user-friendly design. Notably, its wireless charging feature works even when the socket is in the retracted position, ensuring seamless charging at all times.

Key features include:

·         Smart App Control: Compatible with the Goldmedal iWorld App, Alexa, and Google Home for effortless smart control.

·         Recording Support: Allows audio recording and storage of files on a U-disk.

·         Fast Type-C Charging: Up to 20W for quick power-ups.

·         USB Type-A Charging: Provides 5V, DC 2.1A output.

·         Built-in Bluetooth Speaker: High-quality sound with easy device pairing.

·         USB Playback Mode: Supports media playback directly from USB flash drives.

·         FM Radio: Covers frequencies between 88 MHz and 109 MHz.

·         LED Lighting: Offers four dynamic LED light modes.

·         Inductive Touch Switch: Lets users change LED colors with a simple touch.

·         Anti-Pinch Safety Design: Automatically stops and reverses if obstructed while rising, ensuring user safety.

Speaking about the Boomeroo Pop-up Socket, Kishan Jain, Director of Goldmedal Electricals, said “At Goldmedal, we’re constantly pushing boundaries to make everyday life smarter, simpler, and safer. The Boomeroo Pop-up Socket is a reflection of that commitment — it’s more than just a utility product; it’s an innovation that blends convenience, technology, and aesthetics to elevate modern living. Whether it’s a home, office, or commercial space, Boomeroo transforms the way people connect with power and technology”

The Boomeroo Pop-up Socket is priced at Rs. 52,500/- and is available across major retail outlets. It comes with a one-year warranty.

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Meticulously crafted, the bus design is a world first – opening from three sides – two on either side and one at the rear. Its design is curvaceous, aerodynamic and futuristic. Everything from the windshield and the body is super streamlined, incorporating composites like those used in the construction of the Airbus A380 and the Boeing 787.

Finished in a sophisticated Satin Matte Grey and crafted using over 700 individual moulds, the vehicle boasts proprietary glazing and lighting systems. When parked, its expandable sections on the sides open up to nearly double the interior space. This allows for the display of hundreds of Goldmedal products, especially curated from the brand’s extensive portfolio of modular switches, fans, wires, LED lights, electrical appliances, and home automation solutions.

The interior design also features a lounge area, a bar, and split-level spaces illuminated by over 10,000 LEDs with adjustable lumen intensity. The interior ambience is enhanced by a vanilla white colour scheme accented with striking red highlights and glass pinstripe-lit flooring that adds a touch of modern elegance.

The bus is the brainchild of Kishan Jain, Director, Goldmedal Electricals. Speaking about the bus, he said, “The goal was to showcase the Goldmedal brand in a way that has no parallel in the world. It was a dream we’ve worked on for years. It showcases our commitment to make world-class electrical solutions accessible to customers across the nation in a way that matches our brand philosophy.”

Speaking at the launch, Dilip Chhabria, the ace designer dedicated the project to the brand’s director, saying, “For me, the bus represents visual shock and awe. The entire design and manufacturing process was turned on its head to make this possible. It’s truly a labour of love and a shared vision with Kishan Jain. I’m delighted to make Goldmedal’s dream of an ultra-premium showroom on wheels a reality.”

Currently on display at the Bharat Mobility Expo 2025 until January 22, 2025, access to the bus is limited to event attendees and special invitees. Following the event, the bus will travel to key events and locations across India, allowing customers to experience Goldmedal’s premium offerings conveniently, without the need to visit a traditional showroom.

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The Goldmedal brand has been seamlessly integrated into the movie, with the brand’s products featuring in certain key scenes. This integration blends seamlessly, mirroring the film’s themes, while also underscoring the reliability and resilience of Goldmedal products. This collaboration highlights Goldmedal’s dedication to support powerful narratives that inspire and resonate deeply with people.

“We are extremely excited to celebrate our association with the most anticipated films of the year- Pushpa 2,” said Kishan Jain, Director, Goldmedal Electricals. “This partnership showcases our commitment to aligning with strong stories. We are excited to use this collaboration to connect with our audience in new ways, enhancing our engagement and reinforcing the values we share with them.”

Speaking about the association, Producer Mr. Y Ravi Shankar from Mythri Movie Makers, said “Pushpa 2 is a cinematic phenomenon that resonates with millions of viewers, not just in India but globally. We are thrilled to collaborate with Goldmedal, a brand celebrated for its world-class electrical products. Both the Pushpa franchise and Goldmedal share a common vision of pushing boundaries and delivering excellence, making this partnership a perfect blend of storytelling and innovation.”

Through this collaboration, Goldmedal aims to enhance its brand visibility and connect with a wider audience, reinforcing its position as a leader in the electrical goods industry.

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