Mumbai, September 20, 2026: Sony Pictures Networks India’s (SPNI) newest entertainment property, Family Full House with Rohit Sharma, has made a record-breaking debut across Sony Entertainment Television and Sony LIV. On Sony LIV, the show registered the biggest-ever launch-day for any non-fiction property on the platform following its premiere on September 19.

The landmark premiere was accompanied by extraordinary social media momentum, with the show trending at #1 worldwide on X through Saturday evening. The response reflects the anticipation around Rohit Sharma in a never-seen-before avatar and the enormous strength of his global fan following. Even before its premiere, glimpses from the show had generated millions of views and engagements across social media.

Rohit’s effortless humour, spontaneity and easy camaraderie emerged as some of the biggest talking points from the premiere. His candid reactions, quick wit and natural chemistry with the guests delighted audiences, with fans celebrating a side of Rohit they have rarely seen beyond the cricket field. The response brought to the fore a refreshingly unguarded and entertaining side of one of the biggest names in world cricket.

Based on the globally successful Family Feud format and produced by Fremantle, Family Full House with Rohit Sharma also offers brands a distinctive environment built around family entertainment, participation and shared viewing. Multiple brands have partnered with the property, leveraging SPNI’s television and digital ecosystem, along with contextual integrations, to become an organic part of the audience experience.

Speaking on the record-breaking premiere, Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Sony LIV, SPNI, said, “The response to Family Full House with Rohit Sharma has been extraordinary. Rohit is one of the world’s finest cricketers and enjoys a very special connection with audiences. Through this show, they are discovering his humour, spontaneity and natural warmth in an entirely new setting. The record launch on Sony LIV, together with the scale of the conversation across television and social media, validates our belief in Rohit, the format and the power of bringing families together. This is a landmark beginning for a new SPNI property, and we believe the momentum will only grow from here.”

Mumbai, September 18, 2026: Even before its television premiere, ‘Family Full House with Rohit Sharma’ has emerged as a powerful brand magnet, attracting leading advertisers from across categories for its inaugural season on Sony Entertainment Television (SET).

Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the show’s Associate Sponsors.
Anticipation around the show has also translated into strong digital momentum, with glimpses of Rohit Sharma in his new avatar generating millions of impressions and engagements across social media ahead of the premiere.

The strength and diversity of the sponsor line-up reflect the wide commercial appeal of the new property. Bringing together Rohit Sharma’s extraordinary nationwide fandom, the enduring strength of family co-viewing and a format built around participation, humour and play-along moments, the show offers brands a distinctive opportunity to become part of a shared prime-time experience.

Premiering on September 19, 2026, the show marks Rohit Sharma’s entertainment debut. The family game format will see families come together to compete through a mix of instinct and teamwork, creating an experience that is as engaging for viewers at home as it is for those in the studio.

For advertisers, the format opens up opportunities that go beyond conventional sponsorship visibility. Its games, conversations and family-led interactions allow brands to be integrated naturally into the content, while Rohit Sharma’s appeal across age groups gives the property the ability to connect with a broad spectrum of consumers.

COMMENT:

Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said:

“’Family Full House with Rohit Sharma’ has struck a strong chord with advertisers even before its premiere. The participation of leading brands across such a wide range of categories demonstrates the strength of the proposition and the excitement around Rohit Sharma’s entertainment debut.”

“The show brings together three attributes that advertisers value immensely, an iconic personality with nationwide appeal, the power of family co-viewing and a format that encourages audiences to participate and play along. This allows us to build customised, content-led solutions that take brands beyond conventional visibility and place them within memorable moments from the show. The response to the inaugural season establishes ‘Family Full House’ as an exciting new advertising property in Indian television’s prime-time landscape.”

With ‘Family Full House with Rohit Sharma’, Sony Entertainment Television continues to strengthen its non-fiction portfolio by creating differentiated entertainment properties that combine marquee talent, broad audience appeal and strong opportunities for meaningful brand participation.

‘Family Full House with Rohit Sharma’ premieres September 19, 2026, and airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and Sony LIV.