New Delhi, 20th July 2026: MJ Digital Services Pvt Ltd, which is the parent company of one of India’s quickest-rising assisted fintech platforms, Ezeepay, today shared its fresh corporate identity, and it looks like a big step in how the company has moved from a fintech startup into a broader, diversified digital financial services company.

This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

India, 8th July 2026: OneAssist, India’s highest-rated InsurTech platform, today announced a strategic partnership with Ezeepay, a leading fintech platform that enables digital banking, payments, and financial services through an extensive network of retail partners across India. The partnership aims to expand access to AI-powered smartphone screen protection for eligible existing smartphones, making device protection more accessible to consumers across the country.

With smartphone prices increasing substantially in recent years, consumers are investing more than ever in their devices. At the same time, the cost of repairing accidental screen damage has also risen, making smartphone protection an essential consideration rather than an optional add-on. However, millions of existing smartphones remain unprotected, leaving consumers vulnerable to significant out-of-pocket repair expenses. Through this partnership, OneAssist and Ezeepay aim to bridge this gap by enabling consumers to protect the smartphones they already own through Ezeepay’s extensive retailer network.

A key differentiator of the offering is OneAssist’s proprietary AI-powered device assessment technology, which enables eligible existing smartphones to be enrolled even after purchase. Through a simple digital assessment, consumers can obtain protection for smartphones that would otherwise remain uncovered, extending access to protection well beyond the traditional point of sale.

Using the Ezeepay Retailer App, retailers can seamlessly offer OneAssist’s Screen Protection Plans through a simple digital journey. Consumers are required to upload a short video of their smartphone via a secure digital link, after which OneAssist’s AI engine evaluates the device’s condition and determines eligibility within minutes. Once approved, customers receive comprehensive benefits, including screen damage coverage, doorstep pickup and delivery, and repairs through authorized service centres.

Commenting on the partnership, Abhishek Maheshwari, CEO of OneAssist, said: “Smartphones today represent one of the most valuable everyday investments for consumers, with device prices increasing significantly over the past few years. Yet, a large number of existing smartphones continue to remain unprotected, exposing users to expensive repair costs in the event of accidental damage. Through our partnership with Ezeepay, we are making it simple for consumers to protect the smartphones they already own through an AI-powered digital assessment and a trusted nationwide retail network. Together, we are making smartphone protection more accessible, convenient, and relevant for millions of users across India.”

The collaboration also creates a valuable business opportunity for Ezeepay’s retailer ecosystem. By offering smartphone protection as a value-added service, retailers can strengthen customer relationships while creating an additional source of income. The partnership further supports Ezeepay’s vision of empowering retailers with relevant digital services while increasing awareness and adoption of smartphone protection across urban, semi-urban, and rural India.

Sharing his thoughts on the partnership, Shams Tabrej, Co-founder & CEO of Ezeepay (MJ Digital Services), said: “At Ezeepay, we are committed to equipping our retailer network with relevant, high-impact services that create value for both consumers and businesses. As smartphones become more valuable and repair costs continue to increase, protecting existing devices has become more important than ever. Our partnership with OneAssist enables retailers to offer a trusted AI-powered smartphone protection solution while creating new revenue opportunities and delivering greater value to customers.”

With over 3 crore customers served and an extensive nationwide service network, OneAssist continues to expand access to protection through strategic partnerships across retail, fintech, e-commerce, and enterprise ecosystems. By combining AI-powered innovation with a robust service infrastructure and an expanding partner network, the company is making protection for existing smartphones simpler, more accessible, and available to consumers across India.

14th January, National: Ezeepay, a prominent digital payment platform committed to bringing financial inclusiveness all over India, has made a remarkable achievement by surpassing INR 100 Crore in transactions in the state of Uttar Pradesh. The very rapid expansion has primarily been through the strong acceptance in the rural and semi-urban regions of eastern UP such as Gorakhpur, Basti, Gonda, and Balrampur, which is a clear indication of the growing confidence of people in digital finance in tier-3 and tier-4 areas.

The company marked the occasion at a Gorakhpur gathering that aimed to improve grassroots engagement by establishing a direct connection with partners, merchants, and field teams and acquiring insights into the local challenges and opportunities for growth. Ezeepay’s platform has been instrumental in improving access to digital payments in areas with limited banking infrastructure. By empowering local Ezeepay Mitrs and supporting them through regional field teams, the platform offers services such as AEPS, cash withdrawal, balance inquiry, domestic remittance, and bill payments directly within local communities. This approach reduces dependence on distant bank branches, saves time and costs for customers, and builds trust in digital finance.

According to the Founder/CEO of Ezeepay, “Crossing INR 100 Crore in transactions in Uttar Pradesh is not just a business milestone, as it represents the collective effort of our on-ground employees, partners, and Ezeepay Mitrs (retailers) who drive our growth every day. Engagements like the Gorakhpur meet help us stay closely connected to the grassroots and strengthen our mission of building an inclusive digital payments ecosystem for Bharat.”

Ezeepay, which is dedicated to financial inclusion at the grassroots level, adopts the merchant-first and people-first approach and backs it up by onboarding, training, and supporting the retailers who will be acting as the digital banking touchpoints. The strong involvement of the employees from the regions leads to the delivery of service while at the same time creating the job opportunities in the rural and semi-urban areas.

By concentrating on the empowerment of the grassroots and the digital financial inclusion, Ezeepay, therefore, is in the right place to promote the adoption of digital payments in rural and semi-urban India and so reduce the distance between technology and accessibility.