–          Performs in extreme temperatures ranging from -30°C to +60°C

Bengaluru, November 25, 2025: Eveready Industries India Ltd., India’s No. 1 battery and flashlight brand with a market share of over 50% in the battery category, has announced the launch of its most powerful battery offering, the all-new Eveready Ultima Lithium range.

The new range includes AA and AAA lithium batteries, specifically designed for today’s high-drain and tech-intensive devices. Eveready’s Ultima Lithium batteries last up to 15 times longer than regular alkaline batteries and come with an exceptional shelf life of up to 15 years. These features make Eveready Ultima Lithium batteries ideal for smart gadgets and other high-power-consuming devices, such as drone remotes, gaming consoles, security systems, tech gadgets like VR headsets, and power-guzzling toys, to name a few.

Built for long-lasting performance, the Eveready Ultima Lithium batteries feature 100% leak-proof safety technology, are completely free from mercury, lead, and cadmium, making them safer for both devices and the environment. The all-new range also stands out due to its extreme temperature resilience. With Eveready Ultima Lithium batteries, devices can now be powered reliably in extreme conditions, from freezing mountain expeditions and scorching deserts to industrial zones and defence operations. These batteries function reliably in temperatures ranging from -30°C to +60°C, where ordinary batteries may not work.

Speaking on the launch, Mr. Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready Ultima Lithium batteries represent a major leap in our innovation journey. Building on our heritage of leadership and trust in the carbon-zinc and alkaline battery segments, Eveready Ultima Lithium delivers superior performance and reliability, offering consumers the best for a diverse range of high-drain and performance-heavy devices. Eveready Ultima Lithium emphasizes our commitment to meeting the ever-evolving consumer needs and reinforcing Eveready’s promise of dependable power, whenever and wherever it’s needed.”

Link: https://www.youtube.com/watch?v=u0RgF71Y9So

With this launch, Eveready strengthens its innovation-led growth trajectory, targeting premium segments and aligning with India’s digital and tech-enabled lifestyle trends.

Eveready’s Ultima Lithium batteries are now available in convenient packs of two, priced competitively at Rs 250 per piece. Set to hit the shelves, the products will reach premium stores and top e-commerce and quick commerce platforms.

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The Indian flashlight industry has been witnessing an influx of unorganised players that have been selling products through informal distribution channels. These torches lack BIS certification and basic legal metrology requirements like Maximum Retail Price (MRP) on the packaging. The technical claims also tend to be unverified and inflated, hence misleading.

Given the prevailing scenario, the BIS certification in the flashlight industry will now guarantee that buyers are only offered products that are rigorously tested for quality and efficiency thereby significantly enhancing consumer trust in the category. While promoting standardization, homogeneity, and encouraging fair competition, the certification will make sure that the flashlight industry meets India’s strict safety and performance standards, safeguarding the interest of domestic manufacturers as well.

Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said, “As India’s No.1 Flashlight brand, we are extremely proud to receive the coveted BIS certification for our Lucknow facility. As a market leader in the flashlight space, Eveready’s range of offerings was already fully compliant with all stringent quality standards, offering consumers value, and safety, as well as transparency. This certification is testament to our dedication to building consumer trust and reiterates our commitment to quality excellence.” 

Eveready has long been considered a hallmark of quality in the Indian flashlight space. Thus, the company’s TEFCO facility, which already houses a National Accreditation Board for Testing and Calibration Laboratories (NABL)-accredited laboratory, has emerged as one of the leading flashlight manufacturing factories where BIS has been implemented. As part of the quality certification process, the company’s products are thoroughly tested at NABL-accredited labs, further validating and reinforcing the reliability and high quality of the company’s flashlights and torches.

Speaking on the occasion, Mr Arun Kumar Sahay, Senior Vice President & Head – Operations, Eveready Industries India Ltd., said, “It is a matter of great pride to earn the BIS-certification in the flashlight category. This milestone is a reflection of our steadfast commitment to manufacturing products that promise quality, safety, and our adherence to the highest industry standards.” 

Following the certification, Eveready’s BIS-certified flashlights and torches will feature the official Indian Standards Institute (ISI) mark and Central Mark License (CML) number on the product packaging.

The BIS certification plays a crucial role in ensuring that products manufactured across categories are safe, reliable, and comply with the highest standard of quality. In the recent past, the government has introduced BIS certification for footwear, chemicals, consumer electronics and packaging textiles, to name a few. 

The TEFCO plant manufactures Eveready’s LED flashlights, rechargeable lanterns, and a wide range of other lighting products and other products. The foundation stone of Eveready’s TEFCO plant in Lucknow was laid on July 5, 1956, and it was inaugurated in 1958 by Mr. V.V. Giri, the then Governor of Uttar Pradesh. Since then, the plant has been central to Eveready’s growth and success.

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