Bengaluru, July 14, 2025 – In a move that redefines convenience and innovation in water purification, Eureka Forbes Ltd, India’s leading player in the health and hygiene industry, has launched a new range of Aquaguard water purifiers featuring breakthrough Longlife Nanopore Filter technology that ensures clean and safe drinking water without the need for a filter change for up to 2 years. 

Designed for the modern Indian home, the latest innovation from Eureka Forbes offers effortless purity with minimal maintenance. The 2-year filter life gives long-lasting performance, lower maintenance costs, and consistent water quality all year round. This new range is also a major step forward in terms of affordability and accessibility. With significant savings on regular filter replacements, the technology makes clean drinking water more attainable for more Indian households, without compromising on quality or safety.

As part of the launch, Eureka Forbes has unveiled a hard hitting TVC that highlights the real cost of unsafe drinking water. The film shows a young boy falling ill, with his father realizing that unfiltered water may be the cause. He confesses that the high cost of frequent filter changes kept him from installing a purifier. A friend then introduces him to the latest range of Aquaguard water purifiers with a 2-year filter life, a solution that offers both safety and affordability for every home.

Talking about the launch, Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, “At Eureka Forbes, we understand the evolving needs of Indian consumers who seek convenience, value, and reliability. With our new range of Aquaguard water purifiers featuring a 2-year filter life enabled by the Longlife Nanopore Filter Technology, we are not only simplifying the experience of water purification but also making it more affordable. This is a significant milestone in our mission to provide every Indian home with access to safe and healthy drinking water, effortlessly. Our latest TVC brings this message to life by capturing a relatable, emotional story that highlights the importance of accessible, long-lasting water purification solutions thereby breaking the myth that clean and hygienic water isn’t expensive and everyone can have an access to it. We are indeed very proud to deliver the promise of Long-life Filters for Lifelong protection.”

With this launch, Eureka Forbes continues to cement its leadership in innovation-driven water purification solutions, tailored to the dynamic lifestyles and expectations of Indian consumers.

Link of the TVC video – https://www.youtube.com/watch?v=Bklij-4gST8

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Bengaluru, May 13, 2025 – Eureka Forbes Ltd, India’s leading player in the health and hygiene industry, has announced actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. As a category leader trusted by millions of Indian households for over four decades, this collaboration marks a significant milestone in the brand’s journey to champion cleanliness and inspire healthier living across homes in India.

As a market leader in vacuum cleaning with over four decades of legacy, Eureka Forbes has consistently brought cutting-edge home cleaning technology to Indian households, backed by an unmatched service network. The new Forbes SmartClean Robotic Vacuum Cleaners combine powerful suction with wet mopping, delivering spotless floors with ease. Powered by AI and next-gen LiDAR technology, these smart devices offer precision, intelligence, and unmatched convenience. Partnering with Shraddha Kapoor, Eureka Forbes aims to connect with today’s young, urban consumers who value smart, health-conscious living reinforcing its mission to empower homes with cleaner, healthier solutions.

Talking about her association with Eureka Forbes, Shraddha Kapoor said,” I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life.”

Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.”

With its customer-first approach, Eureka Forbes continues to lead the market with innovative, intuitive, and efficient vacuum cleaners that make home cleaning effortless and effective. With a wide range of solutions from robotic cleaners to deep-cleaning vacuums, the brand has constantly evolved to meet the dynamic needs of modern households.

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