Bengaluru, March 18, 2025 – Infibeam Avenues Ltd. today announced the successful completion of the integration of its flagship payment gateway, CCAvenue, with ESAF Small Finance Bank, enabling millions of merchants to accept Direct Debit payments seamlessly.

With the service going live now, the merchants using CCAvenue can now provide ESAF account holders with a fast, secure, and convenient way to complete digital transactions via Direct Debit and Net Banking. This collaboration, formalized through an agreement signed last year, marks a significant step in expanding digital payment accessibility.

While sharing some valuable insights on the deal, the Senior Vice President at Infibeam Avenues, Mr. T. Nandakumar Menon stated, “Net Banking is a lucrative opportunity for payment businesses and a highly preferred payment option when it comes to making online transactions. Our latest collaboration with ESAF Small Finance Bank offers us an edge in the extremely competitive fintech industry. As a result, we are not only at absolute advantage of helping CCAvenue merchants grow their revenue remarkably but also of letting millions of ESAF customers transact in a fully secured digital environment. At CCAvenue we strive to associate with the best of banking businesses in order to serve both the ecommerce industry as well as the growing consumer base while also enhance the scope of digital payments in our country.”

Mr. George K. John, Executive Director, ESAF Small Finance Bank, stated, “With our extensive presence across India, ESAF Small Finance Bank is well-positioned to leverage its partnership with CCAvenue. This collaboration will enable us to better serve our diverse customer base, spanning multiple segments. It’s a mutually beneficial partnership that will deliver significant value to both our customers and stakeholders. At ESAF, we’re committed to staying at the forefront of customer-centric innovation”.

Through this collaboration, CCAvenue payment gateway will be facilitating a large number of ESAF Small Finance Bank customers in making online purchases from CCAvenue merchants using the bank’s Direct Debit or Net Banking facility for faster and secure processing. CCAvenue operates one of the largest direct debit engines in South Asia, supporting more than 54 banking partners. With ESAF Small Finance Bank joining this network, businesses gain expanded access to secure digital payment options, further reinforcing CCAvenue’s position as a leading payment aggregator in the region.

ESAF Small Finance Bank (ESAF SFB) aims to provide responsive banking with its presence in urban, semi-urban and rural areas. Besides Net Banking, ESAF Bank provides a wide range of banking services such as SMS / WhatsApp banking, RTGS, NEFT, CTS, Agent banking, Mobile banking, ATMs, Debit / Credit card and more. Some of the exclusive features offered by ESAF Small Finance Bank are doorstep delivery services, free video calling facility at branches and Hrudaya Deposit Scheme, which is a unique deposit scheme that stands for a social cause.

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The MoU was signed by Mr. Viplav Shah, Head – LCV Business, Ashok Leyland and Mr. George Oommen – Business Head – General Loans & Mobility Loans, ESAF Small Finance Bank in the presence of Mr. Amandeep Singh, President- LCV, IO, PSB & Defence, Ashok Leyland. Under this partnership, ESAF Small Finance Bank will provide end to end financial solutions to the customers of Ashok Leyland. The partnership will focus on meeting customer needs by providing vehicle loans with convenient monthly repayment plans tailored to their preferences.

Mr. Amandeep Singh, President- LCV, IO, PSB & Defence, Ashok Leyland said, “At Ashok Leyland, we are dedicated to continuously enhancing our customers’ experience and delivering greater value. With the combined strength of ESAF Small Finance Bank and Ashok Leyland, our customers will now have access to comprehensive financing solutions with specially curated easy repayment plans”.

Mr. Viplav Shah, Head-LCV Business, Ashok Leyland said, “Ashok Leyland Light Commercial Vehicle Business is delighted to partner with ESAF Small Finance Bank to provide attractive financing solutions to our customers. This strategic partnership will strengthen Ashok Leyland’s market position. Driven by innovative technology, our products offer an unmatched total cost of ownership, ensuring optimal profitability for our customers. We are steadfast in our commitment to delivering exceptional experiences that exceed customer expectations.”

Mr. George Oommen — Business Head – General Loans & Mobility Loans, ESAF Small Finance Bank said, “We are delighted to join forces with Ashok Leyland to provide commercial vehicle owners access to seamless financing solutions customized to their needs. At ESAF Small Finance Bank, our mission has always been to empower businesses and individuals with financial solutions that drive growth and prosperity. This partnership with Ashok Leyland allows us to extend our commitment to financial inclusion by supporting commercial vehicle customers with accessible and customized financing options. Together, we aim to enable entrepreneurs and businesses to achieve their goals while contributing to economic growth and community development.”

Ashok Leyland today offers a comprehensive range of trucks and buses to meet the full spectrum of commercial vehicle needs, from intercity light commercial vehicles to long-haul trucks and a wide variety of buses. Ashok Leyland’s vehicles ensure safe transport and driver-friendly options. As a pioneer in technological innovations within the truck and bus segment, Ashok Leyland is fully equipped with a range of buses powered by alternative fuels, dedicated to reducing pollution and promoting an eco-friendly transport system in India.

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