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Based on insights from over 1,500 stakeholders – including 900+ students, 239 teachers, 37 principals, and 348 micro-entrepreneurs – the report highlights a strong demand for structured entrepreneurial learning:

• 78% of students view entrepreneurship as a strong career path.
• 530+ students want it taught on par with maths and science.
• 555 students reported no formal exposure to entrepreneurship.
• Educators identified ages 14–16 as the most critical window to introduce it.

The FINESSE Framework  – Fostering Innovation, Nurturing Entrepreneurship, and Supporting Startup Ecosystems – provides a phased roadmap that takes students from curiosity to startup creation. It blends awareness-building, hands-on projects, mentorship, financial literacy, incubation access, and networks to ensure entrepreneurship education goes beyond theory. Successful pilots like Rajasthan’s iStart Business Innovation Programme (BIP) have already shown how classrooms can become incubators of innovation.

Charu Malhotra, Co-Founder & MD, Primus Partners, said:
“India’s demographic dividend will define our economic future – but only if we equip young people with the right skills and mindset. The FINESSE Framework places entrepreneurship at the heart of education, giving students the confidence to innovate, the skills to solve real-world problems, and the freedom of choice to be self-employed and shape their own paths. This is not just about creating startups – it is about preparing a generation to drive India’s $5 trillion journey.”

Amit Purohit, Vice President, Primus Partners, added: “Every year, nearly 12 million youth enter India’s workforce, but traditional employment cannot absorb them. The FINESSE Framework provides a scalable pathway to turn this challenge into opportunity – ensuring India’s demographic dividend becomes a source of innovation, resilience, and new jobs.”

The report stresses that entrepreneurship education must be treated as a core subject, not an extracurricular activity. It calls for policy alignment, educator training, and national rollout, with a special focus on Tier 2 and 3 cities where ecosystems are emerging fastest.

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Bengaluru, March 20, 2025: Amazon India announced the launch of a three-year programme “Entrepreneurship for Enablement” to help 30,000 women and young people learn about starting their own business and managing their finances. The programme will run in collaboration with ACCESS Development Services, a livelihoods support organization with focus on incubating innovations for sustainable livelihoods. Co-created and funded by Amazon, the initiative will run across the states of Haryana, Uttar Pradesh, and Maharashtra. The launch event in Gurugram on March 20, 2025, brought together key stakeholders including officials from Development Department, Gurugram, Reserve Bank of India, The National Bank for Agriculture and Rural Development (NABARD) and Rural Development & Self Employment Training Institute (RUDSETI), who discussed opportunities and challenges in the development of entrepreneurs.

With a focus on women’s entrepreneurship, the programme aims to provide business development training and support to up to 3,000 entrepreneurs through structured mentorship programs. Additionally, the program plans to offer digital literacy training for up to 24,000 participants focusing on smartphone usage, while facilitating digital payment platform training for up to 22,000 individuals.

The program will also support the establishment of 1,200 new enterprises, with 80% expected to achieve INR 1 lakh annual revenue by their third year. It will also develop 10 model enterprises, half of which will be women-led, which are expected to generate INR 10 to 25 lakhs in annual turnover and create new employment opportunities. The programme will also aim to create opportunities for these entrepreneurs to sell offline as well as online.

Mr. Vipin Sharma, CEO, ACCESS Development Services said, “Empowering women entrepreneurs is crucial to unlocking India’s economic resilience and achieving its $5 trillion aspiration. Our ‘Entrepreneurship for Enablement’ initiative with Amazon aims to bridge critical gaps, equipping women and youth with skills, finance, and digital tools to establish thriving businesses. Together, we can catalyze a wave of women-led enterprises, driving sustainable growth, unlocking new opportunities, and harnessing the gender dividend for a more inclusive economy.” 

Dr Karuna Shankar Pande, Vice President, Amazon Logistics India said, “Entrepreneurship is a key driver of economic growth, and through this initiative, we aim to equip women and young people with the resources and skills they need to build sustainable businesses. Through this initiative, we aim to augment India’s entrepreneurial ecosystem, unlocking economic opportunities and empowering tens of thousands of individuals to become self-reliant by 2027. Our community impact initiatives like these are designed to empower the communities we serve in, enabling digital and financial inclusion and also ensuring long-term opportunities and benefits for them.” 

The project will be implemented and scaled across 3 States (cluster of 5 to 8 villages) while maintaining a dual focus on knowledge building and enterprise development.

In Haryana, the project will focus on three clusters in the Farukhnagar and Taoru areas of Gurgaon district, specifically targeting Jamalpur, Sehsola, Binola, and Bhora Kalan. These locations have the potential for the growth of agricultural enterprises, food manufacturing units, retail businesses, handicrafts, and beauty services.

In Uttar Pradesh, the initiative will concentrate on two key clusters—Bhaukapur in Lucknow and Bajhera in Unnao, where there is significant scope for traditional handicrafts like chikankari and terracotta work, along with banking correspondent units, retail stores, garment businesses, and food service establishments.

In Maharashtra, the project will operate across three clusters in the Bhiwandi area. The focus will be on developing businesses around traditional handicrafts such as pottery and warli paintings, power loom units, food manufacturing, and service-oriented businesses such as tutoring and catering services. The geographies of the project aim to cater to diverse entrepreneurial opportunities while building on existing skills and market potential in each region.

Amazon India is committed to being a force for good in our communities. Since 2014, our community engagement has evolved to address key social needs, from education and livelihoods to health, environmental sustainability, and disaster response. Today, we focus on food and nutrition security, livelihoods, and associate welfare through structured, long-term programs. By collaborating with NGOs, local ambassadors, and community stakeholders, we strive to create lasting, meaningful impact.

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As part of this collaboration, entities registered on the Bhaskar platform will receive hiring credits worth INR 2000 on Apna’s platform, significantly benefiting the startup community. Currently valued at INR 140 crore, this initiative has the potential to grow alongside the flourishing startup ecosystem, potentially reaching an impressive INR 300 crore.

By leveraging Apna’s job posting and AI-driven matching features, startups will be better equipped to navigate the competitive market and address resource constraints, while connecting millions of young job seekers with high-growth, innovative roles. This partnership aligns with DPIIT’s Startup India program, which will actively curate job postings and align talent pools with industry requirements.

This collaboration marks a significant step forward in creating a robust and dynamic startup ecosystem in India, empowering startups to thrive and providing skilled workers with access to opportunities in the burgeoning entrepreneurial landscape.

#StartupIndia #Employment #Innovation #YouthEmpowerment #Apna #DPIIT #Entrepreneurship #JobOpportunities #IndiaRising #Manufacturing #GlobalHub #Vision2047 #GlobalLeadership #MakeinIndia #MakeforWorld #Partnership #JobCreation

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As we celebrate the sixth anniversary of Stand Up India Scheme, let us take a look at how this scheme has fulfilled the aspirations entrepreneurs, particularly women and Scheduled Castes (SCs), Scheduled Tribes (STs) and also sift through the achievements, salient features and enhancement to the scheme over the years.

Recognizing the challenges faced by Aspiring SC, ST and women entrepreneurs, Stand up India Scheme was launched on 5th April 2016 to promote entrepreneurship at grassroot level focusing on economic empowerment and job creation. In 2019-20, the Stand Up India scheme was extended for the entire period coinciding with the 15th Finance Commission period of 2020-25.

On the occasion, Union Finance & Corporate Affairs Minister Smt. Nirmala Sitharaman said, “As we commemorate the sixth anniversary of the Stand-Up India Scheme, it is heartening to see that more than 1.33 lakh new job-creators and entrepreneurs have so far been facilitated under this Scheme.”

Smt. Sitharaman further said, “More than 1 lakh women promoters have benefitted from this Scheme during its six years of operation. The Government understands the potential these rising entrepreneurs have in driving economic growth through their roles as not just wealth-creators but also job-creators.”

“As more and more beneficiaries from the underserved segments of entrepreneurs are targeted for coverage, we would make significant strides towards building an Atmanirbhar Bharat,” the Finance Minister added.

As India is growing rapidly, hopes, aspirations and expectations of a large group of potential entrepreneurs, particularly women and Scheduled Castes (SCs), Scheduled Tribes (STs), are rising. They want to set up an enterprise of their own to allow themselves to thrive and grow. Such entrepreneurs are spread across country and are bubbling with ideas on what they can do for themselves and their families. The scheme envisages to facilitate the dreams of aspiring SC, ST and women entrepreneurs to reality by supporting their energy and enthusiasm and removing many hurdles from their path.

As we celebrate the sixth anniversary of Stand Up India Scheme, let us take a look at the features and achievement of this Scheme.

The objective of Stand-Up India is to promote entrepreneurship amongst women, Scheduled Castes (SC) & Scheduled Tribes (ST) categories, to help them in starting a greenfield enterprise in manufacturing, services or the trading sector and activities allied to agriculture.

The purpose of Stand-Up India is to:

promote entrepreneurship amongst women, SC & ST category;
provide loans for greenfield enterprises in manufacturing, services or the trading sector and activities allied to agriculture;
facilitate bank loans between Rs.10 lakh and Rs.1 crore to at least one Scheduled Caste/ Scheduled Tribe borrower and at least one woman borrower per bank branch of Scheduled Commercial Banks.

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