New Delhi, 20th July 2026: MJ Digital Services Pvt Ltd, which is the parent company of one of India’s quickest-rising assisted fintech platforms, Ezeepay, today shared its fresh corporate identity, and it looks like a big step in how the company has moved from a fintech startup into a broader, diversified digital financial services company.

This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

·       CirclePe was valued at ₹35 crore during its funding round in May 2024, when it successfully raised ₹7.5 crore from OTP Ventures and group of prominent angel investors and entrepreneurs.

Gurugram, July 1, 2026 — Crib App (“Crib”), the AI-powered property management platform for co-living spaces, hostels, and PGs, today announced it has acquired CirclePe, a rent financing company that lets tenants rent without a security deposit and pays operators their rent in advance. The combination brings embedded finance directly into the rental lifecycle: tenants pay no upfront deposit, and operators receive their rent and deposit gap financed upfront, freeing working capital to grow.

CirclePe was founded by Navan Jaiswal and Ankur Yadav. In May 2024, the company raised close to ₹7.5 crore in its pre-seed funding round at a valuation of around ₹35 crore. The round was led by OTP Ventures, with participation from 1947 Rise, iSeed, IIT Delhi, Venture Catalysts, and founders and CXOs from OfBusiness, BharatPe, Uni Cards, OYO, and other leading companies.

The acquisition of CirclePe by Crib brings both products together under one roof.

Rental housing is one of the largest untapped opportunities for embedded finance in India. Tenants routinely lock up months of savings in security deposits, while operators wait on month-by-month collections to fund expansion. CirclePe closes that gap by partnering with NBFCs to finance the deposit or rent commitment, disbursing upfront to the operator while the tenant repays in smaller monthly amounts.

What makes this more than a feature is where it sits. Crib already powers the complete rental journey for more than 2,500 operators managing over a billion dollars in rent — inventory, agreements, onboarding, invoicing, collections, renewals, and move-outs. That gives Crib three layers most fintech products never get to own: the distribution layer, the operational data layer, and the technical infrastructure. Rather than building a disconnected external journey, Crib can embed financing natively into the platform operators already run their business on.

It also creates a data advantage that compounds over time. Crib sees real payment behavior, move-out history, occupancy trends, and property performance — the kind of signals that build a proprietary underwriting and trust layer traditional lenders and standalone fintechs simply don’t have access to.

Commenting on the acquisition Mr. Sunny Garg, Co-Founder and CEO of Crib said, “Deposits are the most broken part of renting in India. Tenants lock up cash they can’t use, and operators wait on money that’s already theirs. We built Crib to run the rails for co-living, and CirclePe fixes how money moves on top of them. Bringing them together means a tenant can move in with zero deposit and an operator can get paid upfront, on the same platform. That’s the future of renting we want to build.”

Mr. Ankur Yadav, Co-Founder of CirclePe said, “We started CirclePe because the deposit is a tax on moving. Tenants lose access to their own money. Joining Crib gives us the one thing a financing product needs most: scale and trust with operators who are already running their rent on the platform. Now a tenant can skip the deposit entirely and an operator gets paid upfront, on day one, on a platform they already use.”

What changes for tenants? 

A security deposit is usually the biggest cheque a tenant writes when moving in, and it sits idle for the length of the stay. With CirclePe, tenants on participating properties can move in with zero deposit and instead pay a small monthly amount on top of their rent. No large upfront cheque, no waiting at move-out to get the deposit back.

What changes for operators? 

For co-living and PG operators, acquiring and furnishing buildings, plus slow rent cycles, tie up working capital that could be funding new beds and new properties. CirclePe pays operators their rent upfront and finances the deposit gap, so operators get predictable cash in hand instead of money stuck across hundreds of tenant accounts. That is capital they can put back into growth. The combined entity has already rolled out this product across multiple operators, including Housr, Blossom Stayz, Kots World, and Livstations.