‘Dreamदिवाली’ unfolds through a month-long calendar of entertainment, cultural experiences and shopping delights across Elan Malls. The festivities started with Dandiya Nights on 27th September,  Dhunachi Dance performance on 28th September, followed by a Theatrical Act for Dussehra on 2nd October at Elan Epic and Elan Miracle. Beauty enthusiasts can participate in the Nykaa Masterclass at Elan Epic on 4th October. The celebrations continue with soulful Rajasthani folk music performances at Elan Epic and Elan Miracle on 11th–12th October. Adding to the festive excitement, guests can look forward to Diwali parties at Elan Epic, experience captivating live performances and participate in a variety of engaging activities planned to perfectly round off the season. With its immersive blend of shopping, culture and celebration, Dreamदिवाली promises an unforgettable festive experience for all visitors.

The festive décor across Elan Malls transforms every visit into an unforgettable experience. The highlight is the spectacular “Wings of Light – A Garden of Grace” at Elan Epic, Sector 70, Gurugram, rising 12 feet high with a 14-foot diameter. The stunning installation transforms the atrium into a radiant garden where the festivity harmonizes with nature. Inspired by the elegance of peacock feathers, the glowing masterpiece invites visitors to step beneath a canopy where festive hues bloom in perfect symphony with light. Adding to this magical setting, illuminated floral elements enhance the waterbody, reflecting shimmering colours and creating a mesmerizing visual spectacle for all visitors.

At Elan Miracle, the grandeur continues with a magnificent 12 ft x 12 ft “Divya Jyoti” installation adorned with 800 bells, evoking the serene aura and spiritual ambience of a traditional temple. At Elan Mercado, the enchanting “Janma Jyoti – Sita Rising in Light” celebrates divinity and grace through a luminous floral sculpture. Adding to the festive charm, Elan Town Centre is beautifully illuminated, creating a vibrant and welcoming atmosphere for all visitors. Complementing the centrepiece are shimmering temple lamps, waterbody features and intricately designed props that add layers of charm across Elan Epic, Elan Miracle, Elan Town Centre and Elan Mercado.

Speaking on the occasion, Ms. Vidhi Attri, Head-Marketing, Elan Group said, “The festive season is a time for joy, connection, and new beginnings, moments that bring people together in celebration. With ‘Dreamदिवाली – A Chapter of Festivities’, we are creating destinations across Elan Malls where lights, laughter, and celebrations come alive. From signature installations, cultural spectacles and immersive experiences, every element is designed to invite guests to participate, connect and make memories that truly reflect the spirit of the season.”

Through thoughtfully curated décor, cultural performances, and engaging brand activations, Elan Malls continue to redefine the shopping and leisure experience in Gurugram. As ‘Dreamदिवाली’ unfolds, visitors can immerse themselves in an enchanting world where art, light, and celebration come together, making Elan Malls the ultimate festive destination this season.

Building on a legacy of creating vibrant, community-driven experiences, Elan Malls continue to evolve as more than retail destinations. From celebrity-led events to unique activations, Elan Group continues to delight its patrons with initiatives that seamlessly blend star appeal, culture, and wellness. With ‘Dreamदिवाली – A Chapter of Festivities’, Elan Malls once again reaffirm their commitment to curating moments where art, celebration and togetherness transform everyday visits into meaningful memories.

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Elan Group, India’s most dominant and established brand in the Ultra Luxury Real Estate Segment known for its architectural brilliance, innovation and grandeur has taken a giant leap with this statement. With Shah Rukh Khan as the face of the ‘Elan Group’, ‘Elan’ Brand is all set to further transcend the boundaries and redefine opulence and sumptuousness.

Led by visionary Leaders Mr. Rakesh Kapoor, Mr. Ravish Kapoor and Mr. Akash Kapoor, Elan Group stands as the driving force behind ultra luxury Real Estate. With the portfolio of 15 Landmark Projects spanning residential, commercial and mixed-use development, Brand ‘Elan’ is not just redefining the skyline, but it is also setting new benchmarks and scales in the architectural excellence and opulent and luxurious living. From Ultra – Luxurious Residences to state-of-the-art Malls, Elan Group commands the skyline with its architectural masterpieces that define power, prestige, status, standing, distinction and exclusivity.

Shah Rukh Khan, the renowned celebrity, has captivated audiences worldwide, shaping aspirations, setting trends, and redefining excellence. His journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision. This association is more than an endorsement; it is a powerful synergy of ambition, perfection, achievement and the relentless pursuit of perfection—values that define both ‘Elan Group’ and ‘Shah Rukh Khan’, the stars and icons in their respective fields.

A STATEMENT OF POWER, A VISION OF GRANDEUR

Shah Rukh Khan Expressed: “I’ve always believed that greatness is achieved by those who dare to push boundaries. ‘Elan Group ‘embodies that fearless spirit, and I’m delighted to be part of this association.”

Akash Kapoor, Director, Elan Group Expressed:
“I am beyond honoured to welcome Mr. Shah Rukh Khan, to the ‘Elan’ family. At Elan Group, we don’t just build projects—we create icons. Shah Rukh Khan is more than just a Super Star—He is phenomenal. His larger-than-life presence, influence, and relentless pursuit of perfection align seamlessly with Elan’s philosophy and the ‘Elan’ Brand.”

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Gurugram, November 12th, 2024: In an inspiring tribute to the city’s real-life heroes, Elan Group and NY Cinemas hosted an exclusive, first-of-its-kind screening of the highly anticipated film Singham Again, bringing together over 900 Gurugram police officers and their families. The special screening was recently held at NY Cinemas in Elan Epic Mall, Sector 70, SPR, Gurugram.

This unique initiative was a gesture of gratitude and respect towards the city’s police force, honouring their tireless dedication to maintaining law, order and the safety of residents. With Singham Again, an action-packed film embodying courage, justice and heroism, officers and their families were treated to a thrilling cinematic experience that mirrored their commitment to these values. This event marked a memorable day for the officers and their families, uniting them in admiration for the heroism they bring to their roles each day.

Mr. Sumit Chaudhary, Head – Business Development of Elan Group said, “At Elan Group, we are deeply grateful for the dedication, service and sacrifice that Gurugram’s police officers embody every day. Hosting this special screening of Singham Again is our way of recognizing their invaluable contributions. We hope this gesture not only provides a moment of enjoyment and relaxation for them and their families but also reflects our utmost respect and appreciation.”

Dr. Arpit Jain, IPS, DCP Headquarters, Gurugram said, “We are thankful to Elan Group and Mr. Ajay Devgn for this thoughtful gesture, which acknowledges the dedication and hard work of our officers and families. It is an immense honour to be recognized alongside our colleagues and loved ones. The movie Singham Again embodies the values of courage, justice and service that we strive to uphold every day. This experience inspires us to continue serving with pride and commitment.”

Mr. Rajeev Sharma, Chief Operating Officer of NY Cinemas said, “NY Cinemas extends its heartfelt gratitude to the dedicated police officers for their commitment and service. We are honored to have hosted this special screening for the Gurugram police. NY Cinemas is deeply committed to creating meaningful experiences and making every community feel valued in each city we operate in.”

Elan Group has consistently demonstrated its commitment to community engagement and social responsibility. In the past, Elan has organized exclusive movie screenings for frontline healthcare workers, educators and underprivileged children, crafting memorable experiences for those who positively impact society. These events offer them an opportunity to unwind and enjoy, while Elan expresses its heartfelt gratitude for their contributions. Through these initiatives, Elan Group reaffirms its dedication to honouring those who make a difference in the lives of others.

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The Newly Launched Gurugram Store Is The 9th Home Stop Format Store in The Country. Home Stop Features a Curated Collection of Furniture, Bedding, Bath and Kitchen Accessories, Home Decor Items, And Appliances. From Tramontina, Bergner, Noritake, Lucaris Alongside Distinguished Indian Names Such as Spaces, Ddecor, Maspar, Portico, Wonderchef, Chumbak, And Arttdinox, The Store Features an Array of Products from Leading Brands.

Elan Miracle Mall Spread Over 7 Acres is Located in Sector 84, Directly on The Dwarka Expressway. The Mall Provides a Thriving Atmosphere for Brands and a Convenient Shopping Haven for Residents of New Gurugram and Adjacent Areas. Elan Miracle Mall Houses a Mix of Popular Brands such as Zudio, McDonald’s, Haldiram’s, INTUNE By Shoppers Stop, The Souled Store, Mama Earth, Mogli’s Coffee, SUGAR Cosmetics, Anytime Fitness, Puma, Meena Bazar, BlueStone, Giva, Gianis, Domino’s, VIP Bags, Me n Moms, Eye Care, Namish and Tarunaie Creations Among Others.

Mr Ankit Sharma, VP-Leasing, Elan Group said, “We Are Excited to Announce the Opening of Home Stop at Elan Miracle Mall, An Expansion That Reinforces Our Commitment to Delivering a Rich Retail Experience. With An Exceptional Mix of Brands, Elan Miracle Mall is Set to Become a Premier Destination for a Wide Range of Lifestyle and Home Décor Needs. This Launch Highlights Our Ongoing Efforts to Create a Dynamic Shopping Environment for The Residents of New Gurugram.”

Mr. Kavindra Mishra, Customer Care Associate, MD And CEO At Shoppers Stop said, “With the Launch of Our First-Ever Homestop Outlet in Gurugram at Elan Miracle Mall, We Are Thrilled to Bring a Comprehensive and Curated Home Decor Shopping Experience to The Residents of New Gurugram and Surrounding Areas. This Store Is a Testament to Our Commitment to Offering Exceptional Value, Quality, And Style Under One Roof, And We Believe It Will Become a Go-To Destination for All Home Decor Needs. At Shoppers Stop, We Strive to Enhance Our Customers’ Lifestyle Choices by Providing Solutions That Turn Houses into Homes.”

Elan Miracle Mall Is Renowned for Its Diverse Retail Offerings and Striking Architectural Design. The Project Seamlessly Merges into Its Lush Surroundings, Presenting an Impressive Façade of Glass and Steel That Exudes Both Elegance and Efficiency. Its Contemporary Design Philosophy Is Further Enriched by Landscaped Gardens and Open Spaces, Providing a Serene Oasis Amidst the Bustling Urban Environment. Elan Miracle Mall Will Soon Host a Range of Renowned Brands Including Ramada Hotel, PVR Cinemas, Hidesign, Fabindia, NewU, Looks Salon, Geetanjali Salon, Chaayos, Barista, Toni & Guy, California Burrito, Chocolate Room, Market 99, Bliss Club, The House of Rare, Kingdom of White, SALT Attire, Boba Bhai and Saku Among Others.

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Leighton was previously (in August 2023) Awarded with Rs 1000 Crore Contract to Construct Elan Group’s flagship residential development, Elan The Presidential in Sector 106, Gurugram.

Elan Imperial is set to be the 1^ST Luxury Mall of Gurugram, Spanning approx. 9 acres with a total built-up area of approx. 2.5 million sq. ft.

Mr Rakesh Kapoor, Chairman, Elan Group, stated, “We are excited to partner again with Leighton, a company with extensive global and Indian experience. With Elan Imperial, we aim to create a truly extraordinary destination for shopping, dining and leisure. This luxury mall will be the first of its kind in Gurugram, seamlessly integrating retail and hotel experiences under one roof to provide our visitors with a world-class experience. We have received a phenomenal response to the project from the market and are confident that it will be a landmark project in Gurugram.”

Leighton is set to begin construction in November 2024. Leighton, a member of the CIMIC Group headquartered in Australia has an impressive portfolio of landmark projects across India. Leighton’s track record includes landmark projects across India, such as DLF Camellias in Gurugram, TRIL Ramanujan IT Park in Chennai, IKEA in Hyderabad and the Phoenix Group’s Commercial Offices in Hyderabad. Ongoing projects also include Birla Niyaara (72 storeys) in Worli, Mumbai. The Aga Hall Estate (56 storeys) in Mazgaon, Mumbai and a Data Centre in Hyderabad.

Juan Santamaria, Executive Chairman, CIMIC Group said, “It is great to have Leighton Asia selected to deliver another exciting project for the Elan Group, for which we are already constructing a major residential development”

Brad Davey, Managing Director, Leighton Asia said, “This win further advances Leighton Asia’s strong presence in the real estate sector and our growth in India. We are proud to have the Elan Group’s trust and to meet their requirements.”

Elan Imperial is designed by the renowned architectural firm BENOY. The project has garnered tremendous success in sales, selling out both domestically and internationally. Strategically positioned on a prime, two-sided open site, Elan Imperial is destined to become a distinctive landmark in Gurugram. This vibrant development will feature a diverse range of offerings including expansive shops, prominent retail anchors, a food court, a family entertainment centre, a multiplex, a 5-star hotel and a variety of food and beverage options. To enhance the dining experience, it offers double-height restaurants with open-to-sky seating on the terrace and roof.

Elan Group boasts 8 retail and commercial projects, along with one luxury residential project, strategically located across prime areas in Gurugram. Elan Group diversified into the residential segment in 2022 with the launch of Elan The Presidential in Sector 106, Dwarka Expressway.

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Bollywood Super Star Salman Khan has lauded the Gurugram -based Elan Group for adopting 2019 flood-affected Khidrapur village in Kolhapur district of Maharashtra. In an effort to recover houses in Kolhapur district following the floods in 2019, Elan Group have come forward to rebuild pucca houses in the flood-affected area.

Salman Khan took to Facebook and Instagram to appreciate the initiative.

This initiative is a first step towards creating an enabling ecosystem to engage stakeholders, including experts, State governments, village community and farmer groups, to implement viable solutions to tackle floods in the area. The project will enable comprehensive development of the entire village through various infrastructural and community interventions.

“As a responsible organization, we are committed to ushering a positive change in rural India. It is in line with our vision to ensure equitable and inclusive growth in the country through strategic interventions. The rural India is the foundation of India and this project is a small effort to do our bit towards uplifting the marginalized and ensuring the development of the entire community,” said Director, ravish kapoor, Elan Group.

For the said project, Elan Group has also inked a Memorandum of Understanding (MOU) with Zila Parishad, Kolhapur, Government of Maharashtra. According to the MOU, Elan Group will provide the requisite resources and execute the physical activities for construction of the houses.

The Government of Maharashtra has also formed a seven- member committee for administrative support and review of the construction work. The committee will be chaired by District Collector and will have Chief Executive Officer Zila Parishad, Technical Members, as nominated by the District Magistrate, Member, Revenue Department, as nominated by the District Magistrate, Gram Sevak of respective villages, Member Secretary of concerned Head of Departments and a representative from Elan Group.

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