Pragati’s core framework assesses employees on performance and potential, enabling tailored career development plans. Through this framework, high-potential external talent is identified and prepared for leadership roles, while good performers within Ecom Express benefit from targeted upskilling programs to enhance their capabilities and drive business growth.  A key pillar of this initiative is a strong focus on local hiring in over 3,500 locations, aimed at reducing relocation challenges and ensuring seamless integration of talent into local teams. With this comprehensive approach to talent acquisition and development, Pragati is committed to building last-mile management that is both skilled and strategically positioned for the future.

Commenting on the launch, Swati Mor, CHRO, Ecom Express, said, “Pragati is not just a training initiative but a pathway to transform last-mile logistics by developing a highly skilled and motivated workforce. By providing structured learning paths and certifications, we aim to create a culture of continuous development and operational excellence. This initiative not only supports our internal teams but also creates opportunities for fresh talent to join and grow with Ecom Express. Through Pragati, we are committed to building a resilient and future-ready workforce that aligns with our mission to redefine logistics in India.” 

Ecom Express, in alignment with its commitment to workforce excellence, aims to certify participants across two key domains: Product and Process, which focuses on functional logistics and supply chain expertise, and Behavioral Skills, emphasizing effective management of blue-collar teams.

With the launch of Pragati, Ecom Express reinforces its commitment to operational excellence, employee empowerment and community impact. By investing in its workforce and creating skill development, the company is setting new standards in last-mile logistics while contributing to the broader vision of a skilled and sustainable logistics ecosystem.

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Bengaluru, January 7, 2025: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer)*, unveils ‘E-Pathshaala,’ a transformative Learning Management System (LMS) that embodies the company’s commitment to redefining workforce development. As part of Ecom Express’s continuous evolution, E-Pathshaala serves as a platform not only to upskill its workforce but also to open doors for fresh talent aspiring to build a career in supply chain and logistics. This initiative is part of the company’s continued efforts to drive operational excellence and foster a culture of learning and growth among its workforces, aligned with the company’s focus on strengthening its operational framework.

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Kammal brings over 18 years of rich experience in operations, logistics, and supply chain management. Most recently, he served as Vice President of Operations at Licious, where he led mid-mile delivery operations and managed procurement logistics. His career highlights also include leadership positions at Flipkart and Walmart India, where he developed third party logistics and enhanced supply chain capabilities.

Vishwachetan Nadamani, Chief Operating Officer of Ecom Express, congratulating Kammal on his appointment, said, “We are excited to welcome Kammal to Ecom Express. His expertise lies in leveraging technology to enhance customer experience, which will help the brand fortify its modular last-mile delivery capabilities. Kammal’s strategic approach will not only strengthen our operational efficiency but also position us to serve emerging business needs with greater agility and precision.”

In his new role, Kammal will oversee Ecom Express’s last-mile delivery operations, focusing on enhancing customer experience and operational excellence.

His responsibilities will include optimizing delivery strategies to ensure efficiency and reliability. Kammal will leverage advanced technologies for real-time tracking and seamless operations while fostering a high-performance culture by mentoring and empowering his team. Ensuring safety and compliance across all operations will also be a key priority.

Commenting on his appointment, Kammal Daas said, “I am thrilled to join Ecom Express at such an exciting time in its journey. With the company’s commitment to innovation and customer-centricity, I look forward to contributing to its growth and operational excellence. Together, we will strive to deliver unparalleled value to our customers and partners.”

Daas holds an advanced degree in supply chain and digital supply chain from the Indian School of Business and post graduate degree in Business Management. In his new role, he is expected to ensure delivery timelines and seamless coordination across teams to achieve the organization’s objectives.

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Ecom Express’s School Transformation Initiative aimed to enhance the learning environment for underserved students by infusing their classrooms with fresh colours and inspiring designs. Volunteers worked diligently to paint walls, blackboards, windows, and doors, fostering a welcoming and positive learning atmosphere that will encourage creativity and engagement among the children. The initiative not only revitalized physical spaces but also demonstrated Ecom Express’s lasting commitment to community service and social responsibility.

In continuation of a similar transformation effort conducted on the same day last year, Ecom Express has now established this initiative as an annual ritual, reaffirming its dedication to uplifting educational facilities and providing inspiring spaces for young learners.

Ecom Express paid close attention to every detail in the transformation process, assigning volunteers to specific areas and providing guidance from facilitators to ensure a coordinated and impactful outcome. The collaborative efforts resulted in a significant improvement in the school’s aesthetic appeal, ultimately contributing to a more conducive learning environment for students. The enthusiasm displayed by participants and brand exemplified the power of community involvement in creating lasting change.

Ecom Express is committed to uplifting communities through initiatives that enhance educational facilities for future generations. The company believe that every child deserves an inspiring learning environment that nurtures their full potential and actively works toward making it a reality.

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Bengaluru, 24^th October, 2024: Breaking the mould of traditional advertising with innovative campaign, Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider, is making waves this festive season with its innovative campaign Hume Cliché Diwali Ad Banana Nahi Aata – Par Delivery Time Pe Karna Aata Hain! By embracing humour and poking fun at the clichés commonly associated with Diwali ads, Ecom Express aims to highlight its core competency: ensuring timely deliveries during one of the busiest times of the year.

Ecom Express’s Diwali campaign will unfold in three engaging parts over the course of a week, each building upon the previous one while emphasizing Ecom Express’s dedication to timely service during the festive rush. The campaign’s narrative kicks off with a relatable scenario where a young man informs his mother he will not make it home for Diwali. Just as emotions heighten, an Ecom Express delivery partner bursts onto the scene, delivering a punchline that perfectly encapsulates the spirit of reliability: “Cliché Diwali ad banana toh hume nahi aata. Lekin Diwali ki delivery on time karna hume zaroor aata hai!” This light-hearted approach not only entertains but also reinforces Ecom Express’s commitment to making every delivery count.

Elaborating on the purpose behind the campaign, Pallavi Tyagi, CMO of Ecom Express, shared: “This year’s our Diwali ad campaign embraces the theme of Home Coming, emphasizing the importance of family, friends, and togetherness during this festival that holds a special place in everyone’s heart. We’re excited to convey this message in a creative and unconventional way. The festive season is particularly crucial; as our customers enter their busiest period, it becomes our busiest time as well, inspiring our commitment to delivering timely and exceptional service. Through this ad, we hope to reinforce our connection with customers, highlighting our role as a supportive partner during this busy festive season.”

Join us in celebrating this joyous season by watching the ad and sharing your own delivery stories using #EcomExpressDeliveringDiwali on social media!

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Speaking on the ongoing peak season, Swati Mor, CHRO, Ecom Express, stated, “This season symbolizes resilience and strength. Our female delivery partners, along with in-office employees, are proving their excellence in this dynamic field. We are committed to supporting them by ensuring safe and empowering work environments where they can thrive.”

Success stories like that of Mandengbam Kananbala Devi, who impressively delivered over 400+ parcels in just three days, showcase the potential of women in the field. Similarly, Surya T., who transitioned from a cashier to a delivery staff member, is an inspiring example of growth and determination. With support from her supervisors, Surya now consistently completes 100 to 130 deliveries daily, significantly increasing her monthly earnings.

As of March 2024, Ecom Express reported that women represent 5.93% of its overall workforce, with nearly 10% in key roles. This focus on inclusivity and gender diversity is not limited to the festive season but is part of Ecom Express’s broader mission to nurture a diverse and empowered workforce.

As the peak season progresses, Ecom Express continues to champion the efforts of its female delivery partners, reinforcing the belief that inclusivity and diversity are crucial to driving progress in the logistics sector.

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The “Halla Bol” campaign highlights a range of performance-based incentives and rewards schemes designed to foster collaboration and encourage exceptional efforts to ensure operational excellence. It includes of referral program for employees that rewards those contributing to team growth, as well as bonuses for Distribution Center (DC) heads who manage smooth operations and exceed targets.

At the heart of this reward scheme is the exciting opportunity for the top performer of the season to be awarded a brand-new bike. This prestigious prize not only serves as a tangible acknowledgment of exceptional effort and dedication but also enhances the winner’s mobility, making their daily operations more efficient. Winning this bike can significantly boost the morale of the top performer, inspiring them to continue pushing boundaries and setting new standards within the team.

Additionally, other top performers on the leaderboard will have the chance to win exciting prizes such as fridge, mixer grinders and smartwatches. These rewards serve to motivate the entire team, encouraging them to strive for excellence and engage fully in their responsibilities. By recognizing outstanding achievements, Ecom Express aims to foster a culture of high performance and collaboration throughout the organization.

Vishwachetan Nadamani, COO of Ecom Express, emphasizes; “Our employees, especially our ground staff—including Distribution Center heads, delivery partners, and field executives—are the backbone of our operations, and their roles become even more crucial during the festive season, when their hard work doubles to meet the surge in demand. These rewards and incentive schemes reflect our commitment to motivating and recognizing the extraordinary efforts of our teams. Through these initiatives, we are enhancing individual performance and fostering a positive work environment, ultimately translating into an exceptional customer experience.” 

This comprehensive program underscores Ecom Express’s dedication to fostering a motivating environment for its employees, promoting teamwork, and delivering exceptional service during one of the busiest times of the year.

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Bengaluru, 9^th September, 2024: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider, today unveils its festive season celebrations with a unique and artistic initiative. In a vibrant display of art, teamwork, and inclusivity, employees gathered at the company’s Mumbai office to construct an awe-inspiring 11-foot Ganpati idol entirely out of 1001 delivery boxes. This unique endeavor not only highlights Ecom Express’s commitment to sustainability but also invites everyone to partake in the joyous celebrations surrounding the festival.

The grand unveiling of the Ganpati idol serves as a reminder of the power of collaboration and unity within the Ecom Express family. Employees across various departments contributed to this artistic endeavor, showcasing their dedication and teamwork. The initiative echoes Ecom Express’s commitment to fostering a sense of community among its workforce while embracing cultural traditions that resonate with many in India. The celebration is made even more special by 11 specially abled children who worked with Ecom Express employees to create a beautiful idol, showing how inclusivity boosts creativity and strengthens community bonds.

This year’s Ganpati celebration emphasizes art and creativity as essential components of our societal fabric. By repurposing delivery boxes into a stunning idol, Ecom Express is not only celebrating innovation but also promoting sustainability through creative recycling practices. As the festive season approaches, this heartwarming project sets an inspiring tone for communities to come together in joy and celebration.

Ecom Express remains dedicated to enhancing connections within society while ensuring that everyone can experience the magic of festivals like Ganesh Chaturthi. Join us as we usher in this vibrant season filled with hope, unity, and shared happiness.

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