In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.

“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.

As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.

This campaign reinforces Brookfield Properties’ larger environmental commitment:

• 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
• 1.5 million+ sq. ft. of green cover created across campuses in India.
• 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.

The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.

The post BROOKFIELD PROPERTIES UNVEILS ‘POWERED BY PURPOSE’ CAMPAIGN ON EARTH DAY 2025  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.

Campaign Link VIDEO LINK: https://youtu.be/JvFlz-f592M

“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.

As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.

This campaign reinforces Brookfield Properties’ larger environmental commitment:

• 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
• 5 million+ sq. ft. of green cover created across campuses in India.
• 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.

The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.

The post BROOKFIELD PROPERTIES UNVEILS ‘POWERED BY PURPOSE’ CAMPAIGN ON EARTH DAY 2025  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.