April 10, 2026; Mumbai, India: ‘FedEx. The Move India Needs’ marks Saatchi & Saatchi India’s latest digital brand campaign for FedEx. The campaign builds on FedEx’s commitment to supporting Indian businesses by connecting them to global opportunities through its extensive network and logistics expertise. It strengthens FedEx’s positioning as a one-stop global logistics provider and showcases its commitment to helping Indian businesses expand beyond borders. Leveraging FedEx association with Chennai Super Kings (CSK), the campaign brings to life how Indian businesses can expand beyond borders with reliable logistics support.

Rooted on the narrative of international growth, the story of the digital campaign illustrates through three films how access to dependable logistics can unlock new markets and accelerate international expansion. Powering this momentum, FedEx is positioned as a trusted enabler, facilitating seamless movement of goods that helps these businesses scale and truly shine worldwide.

The campaign uses tongue in cheek humour to highlight key verticals including automotive, healthcare, and e-commerce, and key international trade lanes such as the Americas, Europe, and Asia. Featuring CSK players MS Dhoni, Ruturaj Gaikwad, and Urvil Patel, the narrative brings relatable business scenarios to life with ‘huh’ to ‘aha’ moments in every script. The recurring cue ‘aise’ reinforces the ease and simplicity of choosing FedEx as a logistics provider.

Nisheeth Srivastava, Senior Executive Creative Director (North & East), Saatchi & Saatchi, BBH and Propagate, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted 3 stories and CSK players act as the storytellers to the audience. The scale and nature of SMEs have been carefully chosen to bring out the capabilities of FedEx. Even the style of the films is tailored to bring out the pace with which these SMEs operate and of course a little chuckle is guaranteed.“

Nitin Navneet Tatiwala, vice president of Marketing, Customer Experience, and Air Network, Middle East, Indian Subcontinent, and Africa (MEISA), FedEx, added, “With ‘FedEx. The Move India Needs,’ we’re bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable business stories, the campaign highlights how FedEx enables seamless, reliable, end-to-end logistics.”

The digital campaign also reflects the continued focus of FedEx on strengthening its operational footprint in India, highlighting its ability to manage shipments of all sizes across verticals, while enabling SMEs to compete on a global stage.

The campaign is currently live across digital, connected TV, and social media, driving scale and engagement across audiences.

Film Link: 

https://youtu.be/c3Z5wibZ5kk?si=kXIYSEvteFu9ix94

https://youtu.be/0KaaUZ6aQ0I?si=BwhgfOlLcI6qXXlp

https://youtu.be/FtlealOPeDU?si=df54KeEoYBc7yd8-

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The proposed investment will be directed towards developing tech-enabled industrial and logistics parks in Karnataka, aimed at strengthening the state’s industrial ecosystem. The objective is to build infrastructure that supports manufacturing growth, generates employment and cater to diverse industry requirements.

This strategic signing aligns with TVS ILP’s focus on expanding its footprint in southern India, a region witnessing sustained growth in consumption and industrial activity. This move builds on the company’s existing presence in key southern markets and reinforces its approach to scaling integrated infrastructure.

Karnataka offers a strong environment for industrial development, supported by an extensive network of national highways, rail corridors, ports, and air infrastructure. The state is further strengthening its connectivity backbone through large-scale initiatives such as the Bengaluru–Mumbai Economic Corridor, which is expected to enhance industrial linkages and freight movement. Coupled with progressive industrial policies these developments continue to position Karnataka as a prime destination for logistics and industrial infrastructure.

Commenting on the development, Dr. Ramnath Subramaniam, Joint Managing Director, TVS ILP, said “Karnataka is one of India’s top-performing states when it comes to industrial growth and attracting both domestic and international investments and we are excited to be part of the state’s growth trajectory. The state also serves as a strategic connectivity hub, offering excellent access to South and West India key markets. With sectors such as e-commerce, manufacturing, FMCG/FMCD, automobiles, 3PL, and startups continuing to establish and expand their presence, our focus remains on developing Grade-A and Built-to-Suit industrial and logistics parks that meets their evolving business needs in the periphery of Bangalore city. “

The Government of Karnataka has in recent times undertaken several initiatives to accelerate industrial growth, including infrastructure upgrades, investor facilitation frameworks, and targeted incentives for large-scale projects, further enhancing ease of doing business in the state.

TVS ILP currently operates 14 industrial and logistics parks across South India, with tenants from leading brands across diverse sectors.

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