Through this sale, new users can use the code FESTIVAL to get a 50% discount (up to ₹300) plus 50% cashback (up to ₹200) on their first booking. Existing users can enjoy a 50% discount (up to ₹100) plus 50% cashback (up to ₹200) using the same code. The offer allows a maximum of 2 redemptions per user, requires a minimum booking value of ₹1,000 (excluding service charges & taxes), and is valid only on private bus operators. The coupon can be applied daily between 12-2 PM and 6-8 PM, for journeys scheduled from 17th September to 28th October 2025.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.” 

Watch Abhibus’ new AI-generated festive Ad here: https://www.youtube.com/watch?v=nsl-VkIOtMI

Over the past few months, AbhiBus has rolled out several AI-driven campaigns, including a nostalgic Independence Day video that brought alive the scenic charm of Coorg, Khajjiar, and the Alleppey backwaters through AI-generated visuals, as well as an AI-created Onam Bus Sale campaign. These initiatives further highlight the brand’s innovative approach to using technology for storytelling and inspiring domestic travel.

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The event, now in its 13th glorious year, promises to be a captivating cultural extravaganza with sacred rituals, live performances, and a mesmerizing fire show before the grand burning of the effigies. The celebrations aim to provide a vibrant platform for citizens to connect with the rich culture and traditions of West Bengal, while celebrating the eternal victory of righteousness over malevolence.

Speaking to the media, Sri. Sanjay Agarwal, President of Salt Lake Sanskritik  Sansad, said, “Our mission has always been to blend devotion with community service. Through this celebration, we not only honor the spirit of Dussehra but also use the platform to spread awareness about our social initiatives, including education, healthcare, and charitable programs for the underprivileged. This festival is a celebration of culture, unity, and compassion.”

On this Occasion, Sri. Lalit Beriwala, Chairman of Trust Board of Salt Lake Sanskritik Sansad, said, “Our Dussehra celebration has grown to become East India’s largest, drawing thousands of devotees and visitors every year. This year, we have made special arrangements at Central Park Ground to celebrate the victory of good over evil in a truly grand manner. Besides the burning of a towering 60-feet Ravana effigy, we have planned a spectacular fire show and invited artistes from various states to enthrall the audience with captivating performances. The evening will also feature a series of traditional rituals leading up to the effigy burning, with an expected gathering of over 25,000 people. This event is not just a ritual – it is a powerful reminder of the timeless message of good triumphing over evil.“

Speaking to the media, Sri. Amit Poddar, Secretary of Salt Lake Sanskritik Sansad, said, “Over the years, this event has become a symbol of Kolkata’s festive spirit and cultural pride. We are delighted to welcome citizens and visitors from across the city and beyond to witness the magnificent spectacle of Ravana Dahan. We have ensured extensive safety, seating, and entertainment arrangements so that families can enjoy the festivities in a joyful and secure environment.”

Thousands of devotees and visitors are expected to gather at the venue to witness this spectacular annual ritual. The celebration will also feature a host of cultural programs, food stalls, and engaging activities, making it a perfect evening for families and devotees alike. The festivities will begin on 1st October with a vibrant Dandiya Night, where citizens of Kolkata can dance to the lively beats of traditional Garba and Dandiya music. The evening will showcase live music, dazzling performances, and colorful celebrations, creating the perfect atmosphere to usher in the joyous spirit of Navratri.

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The event was attended by: Sri. Sujit Bose, Minister of State for Fire; Sri. Krishna Chakraborty, Mayor of Bidhannagar; Sri. Vivek Gupta, MLA; Sri. Sabyasachi Dutta, Chairperson of Bidhannagar Municipal Corporation; Smt. Ruchika Gupta, Director of Sanmarg; Sri. Sanjay Agarwal, President of Salt Lake Sanskritik Sansad; Sri. Lalit Beriwala, Chairman of Trust Board of Salt Lake Sanskritik Sansad; Sri. Amit Poddar, Secretary of Salt Lake Sanskritik Sansad; Sri. Pradeep Todi, IPP of Salt Lake Sanskritik Sansad & many other eminent personalities.

The event drew thousands of devotees on the ground to witness the annual ritual – the burning of an effigy of demon king Ravan. Many people of Hindu faith observe Dussehra through special prayer meetings and food offerings to the gods at home or in temples throughout India. They also hold outdoor fairs and large parades with effigies of the demon king Ravana, which are burnt on bonfires in the evening. Idols of goddess Durga are immersed in bodies of  water.

Speaking to the media, Sri. Sanjay Agarwal, President of Salt Lake Sanskritik, “We had made many special arrangements at Central Park ground to celebrate the victory of good over evil. In addition to the symbolic burning of a towering 60-feet Ravana effigy, we also hosted a captivating fire show and various cultural performances that captivated the audience.”

On this Occasion, Sri. Lalit Beriwala, Chairman of Trust Board of Salt Lake Sanskritik Sansad said, “This year marked the grand 12th anniversary of our Dussehra event, famously known as East India’s largest celebration. Vijaya Dashami signifies the culmination of the annual Durga Puja festival, and Ravan effigies are set ablaze nationwide to symbolize the victory of righteousness over malevolence. We brought in artists from various regions to enthrall the audience. Besides the cultural performances, a series of sacred rituals preceded the effigy burning, with an audience exceeding 25,000 enthusiastic participants.”

The post 60-feet-tall Ravana effigy burnt on Dussehra organized by Salt Lake Sanskritik Sansad & Sanmarg at Central Park (Salt Lake), Kolkata appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Speaking at annual dashahra rally of shivsena udhdhav the Shiv Sena is committed to providing reservation in jobs and education to the Dhangar (shepherd) community and will also fight for the rights of “India-loving” Muslims.

In his 35-minute-long speech Thackeray highlighted Ram Mandir issue and said “Courts have a holiday on the day when Lord Ram killed Ravan (on Dussehra). Courts are also closed the day when Ram returned to Ayodhya (on Diwali) after killing Ravan. The only issue of contention now is whether Ram was born in Ayodhya,” he said.

He said Prime Minister Narendra Modi had advised not to speak on the Ram temple issue as the matter is pending before the Supreme Court. “The Supreme Court verdict is expected this month, but our demand remains that a special law be enacted for construction of a Ram mandir in Ayodhya,” 

Mr Thackeray said his party is not the raising the issue of Ram temple for politics or electoral gains.“We are committed to the construction of the temple. When we got our bow and arrow symbol, the issue of Ram mandir wasn’t there,” he said to drive home the point that the sensitive matter was above politics for the party.

Of the 288 seats, the BJP is contesting 164 and the Shiv Sena 124, establishing the latter as a junior ally in a state where it was once the senior coalition partner. “We did make some compromises for the alliance to happen, but they were in the interest of Maharashtra. I apologise to Shiv Sainiks whose seats have gone to the allies”.

Thackeray sought to dispel the notion that the Shiv Sena had “surrendered” while entering into a pre-poll alliance with the BJP for the assembly polls. “You have to continue working hard to make the party strong and work to make sure its victory,” he said,

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दशहरे का मतलब केवल शक्ति पूजा नहीं बल्कि भक्ति भी है तभी तो रावण को भले ही बडे मैदानों में खडा कर जलाया जाता है लेकिन राम का ये संदेश भी होता है कि अब सब मिलकर रहें .यही आज की सबसे बडी जरुरत भी है l

देश में दशहरा मनाने को लेकर कई कहानियां प्रचलित है लेकिन सबसे ज्यादा प्रचलित रामायण की वो कहानी है जिसमें रावण ने अपने अंहकार के चलते मां सीता का अपहरण किया तो राम ने वानरों की सेना जुटाकर भी उसे हरा दिया .कहते है कि इसी दिन राम ने रावण का वध किया इसलिए उसके पुतले को जलाया जाता है. लेकिन गहराई से देखे तो इसमें कई संदेश छिपे हैं. पहला महिला के आत्मसम्मान का .राजा या कोई भी किसी को स्त्री के अपमान या अपहरण की इजाजत नही दी जा सकती वरना दंड सबसे बडा होगा .. दूसरा राम वैसे तो विष्णु के अवतार माने जाते है और उस समय वो अयोध्या के निर्वासित राजा भी थे वो चाहते थे तो अय़ोध्या और बाकी राजाओं से सेना मांग सकते थे लेकिन राम ने वानरों और आदिवासियों की सेना बनायी और संदेश दिया कि नेतृत्व सही हो तो कोई भी लक्ष्य दूर नहीं . फिर जब रावण का वध किया तो कहते है कि खुद राम ने लक्ष्मण को रावण से आशीर्वाद लेने भेजा और कहा कि अब अहंकार नहीं है तो रावण प्रखर विद्वान है . राम की इस कथा में बुराई पर अच्छाई की जीत का संदेश सबसे अहम है और यही दशहरा का मतलब भी हैl

एक कहानी ये भी है कि मां दुर्गा ने राक्षसों का वध किया और शक्ति की स्थापना की ताकि सभी लोग शांत से रह सके .मां के इसी प्रताप के कारण कई लोग पूरे नौ दिन उपवास रखते हैं फिर दशहरे की पूजा से नये काम की शुरुआत करते हैं. बुंदेलखंड में इन नौ दिन में गेंहू की बालियां उगाने का चलन है .दशहरे से फसल कटाई की शुरुआत भी होती है .इस तरह यह किसानों का भी त्यौहार है
शमी वृक्ष की पूजा करें l

एक और कहानी महाकाव्य महाभारत से निकलती है। कहानी के अनुसार पांडवों को 12 साल का वनवास और एक वर्ष छुपकर बिताना पड़ा था, क्योंकि उन्हें कौरवों ने जुए के खेल (चौसर) में पराजित कर दिया था। इसलिए उन्होंने निर्वासन के अंतिम वर्ष अलग अलग भेष में रहकर बिताने की योजना बनाई। चूँकि वे नहीं चाहते थे कि कोई और शख्स पहचान पाए कि उन्होंने अपने दिव्य और शक्तिशाली हथियारों को शमी के वृक्ष में छिपाया था।

एक वर्ष के अंत में वे अपने हथियार खोजने के लिए वापस आए और देवी दुर्गा, देवता की पूजा की। वे अपने हथियारों को लाने के बाद कौरवों के खिलाफ युद्ध में सीधे चले गए और बाद में विजयी हुए।

यह आयोजन दशमी में हुआ था और चूंकि बुराई पर अच्छाई की जीत हुई थी, इसलिए उस दिन को नवरात्रि के नौ दिनों को तमस, रज और सत्व के तीन मूल गुणों के अनुसार वर्गीकृत किया जाता है। पहले तीन दिन तमस के होते हैं, जहां देवी दुर्गा और काली की तरह उग्र होती हैं। अगले तीन दिन लक्ष्मी से संबंधित हैं – सौम्य लेकिन भौतिक रूप से उन्मुख देवी। अंतिम तीन दिन मां सरस्वती को समर्पित हैं, जो सत्त्व है। यह ज्ञान और विज्ञान से संबंधित है।

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