Placed strategically to get maximum visibility in the busy neighborhood of Delhi, the installation mirrors the taste, purity, and tradition offered by the brand. The idea brings out the emotional significance of food in Indian society, where happiness is exchanged and memories are created over the dinner table.

Vikram Marwaha, Joint Managing Director of DRRK Foods, said, “At Crown Rice, we believe that food is at the heart of every happy moment, whether it’s a festive feast or a simple family dinner. With our ‘Khushiyon Ka Khazana’ campaign, we’re celebrating those everyday moments of togetherness that begin with a wholesome plate of basmati rice. This campaign is our way of reaching out to families and being a part of their special moments, and very soon, we are planning to extend this initiative to other regions of north India.

As DRRK Foods continues to build its footprint in the Indian market, this OOH campaign is an important step in Crown Rice’s plan to create stronger consumer recall and brand affinity in metro cities.

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