He encouraged aspiring media professionals to embrace integrity, empathy, and innovation as core values, highlighting that ethical storytelling and responsible communication are essential for success in today’s dynamic media landscape. His insights provided students with a deeper understanding of their role as future communicators and changemakers.

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Dr. Sarvesh Tiwari has been honored with the “Excellence in Public Relations” award at the ET Business Excellence & Innovation Summit 2025.

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Standing shoulder-to-shoulder with global giants, this milestone fuels our drive to keep redefining excellence and pushing boundaries. Here’s to reaching new heights, dreaming bigger, and leaving an indelible mark on the world.

A big thanks to our incredible team, clients, and well-wishers—you all are the reason we thrive. Together, we’re unstoppable!

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The event saw the presence of distinguished guests, including Dr Manoj Lal, Managing Director of Central Cottage Industries Corporation of India Limited; Dr Sarvesh Tiwari, Chairman of PRSD and GS Bawa, secretary of PRSD, who honoured seven veteran PR and Corporate Communication professionals for their outstanding contributions to the field.

The honorees included Dr Jyoti Kumar, HoD (Corporate Communication) at GAIL (India) Limited, Anil Saxena, former DG (PR) of Railways and Principal Media Advisor at RailTel, J Maggo, former Chief GM (CC) at NHPC Limited, Om Prakash, former GM (PR) at Power Finance Corporation, KN Dhawan, former HoD (PR) at SCOPE, and Ravneet Kaur and Gunjan Khani , Assistant Managers (CC) at Delhi Metro Rail Corporation.

Anuj Dayal, Principal Executive Director (CC) of Delhi Metro, along with a large gathering of media and corporate communication professionals, also attended the event.

Following the conclave, the PRSD held it’s Annual General Meeting (AGM), where members reviewed the year’s activities and financial reports, discussed future initiatives, and outlined strategies for the society.

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The discussion focused on Gandhiji’s unique style of communication during India’s freedom struggle and explored the hypothetical question: Would India have gained independence if there had been Artificial Intelligence (AI) and social media during the freedom movement?

Shri Srijan Pal Singh opened the discussion by highlighting the transformative influence of AI, noting that today, AI—especially Generative AI—is not just a tool but an agent capable of independent thought. He compared this to the revolution brought about by the printing press, first used in 1454, and how powerful tools in the hands of people can influence the dissemination of truth. He raised the question of how AI, with its vast capacity for information sharing, could have potentially altered the course of India’s struggle for independence. However, he cautioned that access to information doesn’t always guarantee the pursuit of truth, a point that becomes even more relevant with AI systems that are beginning to “think” for themselves.

Shri Shishir Sinha delved into the 7-38-55 rule of communication, which states that only 7% of communication comes from words, while 38% is conveyed through tone of voice and 55% through body language. Gandhiji mastered this, making his presence and tone a crucial part of his persuasive strategy. His calm and confident demeanour reinforced the message of peace and persistence.

The panel then discussed Gandhiji’s effective use of non-verbal communication and persuasive techniques. Shri Rakesh Sharma spoke about how Gandhiji did not need hashtags or digital platforms; instead, he used symbolic tools like his iconic lathi, representing strength and nonviolence. His non-verbal communication—particularly how he carried himself and his actions—profoundly impacted the masses, reinforcing his message of nonviolent resistance.

Dr. Jawahar Karnawat provided insights into Gandhiji’s use of print media, such as Indian Opinion, Young India, and Navjivan Press, which were pivotal in spreading his ideas of nonviolence, justice, and independence. He emphasized how Gandhiji believed that journalism should never be used for selfish ends, but to serve the public good and teach by example. Gandhiji’s mastery of both verbal and non-verbal communication made him a true mass communicator and a persuasive force in uniting the country.

While the panel acknowledged the power of AI in sharing information quickly and widely, they also highlighted that the pursuit of truth—central to Gandhiji’s philosophy—must remain at the heart of journalism and public communication, even as technology evolves.

Dr. Sarvesh Tiwari wrapped up the session by reiterating that there has been no greater mass communicator than Gandhiji, whose communication was grounded in truth, nonviolence, and sincerity. His message, conveyed through actions and words, remains as relevant today as it was during the freedom struggle.

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He was invited to addresse the inaugural session and engaging with these young and bright minds, full of energy and zeal to create something unique.

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The list includes prominent PR experts such as Industry Leader Shri Dilip Cherian ,Dr. Sarvesh Tiwari, Shri Bhaskar Mazumdar, Head of Corporate Affairs at Consultance Services, Shri Harshendra Verdhan, and PR Guru Dr. Suresh Gour and .

Pioneering public relations and reputation management professional Shri Amith Prabhu initiated the study, which highlights the presence and engagement of leaders from communications departments and PR agencies on Twitter and LinkedIn.

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Four Veteran Members of PR Society , Delhi , Dr.Sarvesh Tiwari ,Founder and MD, PR Professionals,  Shri Bhaskar Mazumdar , Head -Marketing Communication , CSR & Digital India & South Asia , Egis , Shri Harshendra Verdhan, Head, Public Relations and Brand Communications| IFFCO and Shri Suresh Gaur , World Record Holder, Public Relations Consultant & Influencer ,Delhi featured in the India’s Top 100 Social Media Influencers , as per report of the Indian PR & Communication industry-  brought out by “SMILE” Social Media Influencers listing Engine. Congratulations.

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