Bengaluru, 7 October 2025: Snapdeal, the Bharat-focused marketplace for value-conscious shoppers, has launched Phase II of its festive sale, Bharat Swagotsav, starting 6th to 11th October.

After the success of the first phase, which recorded an 85% surge in daily sales volumes and a 100% growth in fashion sales compared to last year’s festive season, Snapdeal is all set to turn up the festive spirit with fresh deals, new assortments, and blockbuster offers across Diwali, Karwa Chauth, and Bhai Dooj celebrations.

This phase features collections tailored to each festive occasion, Diwali décor, home essentials, and gifting hampers; Karwa Chauth sarees, ethnic wear, pooja thalis, and jewellery; and Bhai Dooj grooming kits, watches, wallets, and festive gift combos.

Customers can unlock 5% unlimited cashback with Bank Of Baroda – Snapdeal co-branded credit cards, and enjoy cash discounts on purchases made through BHIM UPI, PhonePe, HDFC Bank, Bajaj Finserv, and Paytm.

With more than 80% of sales in Phase I coming from non-metro cities, Bharat Swagotsav has become a true celebration of India’s heartland. Building on this success, Phase II aims to further empower sellers while offering customers across Bharat stylish, quality products at honest prices.

Commenting on the launch, Achint Setia, CEO, Snapdeal, said:

“The overwhelming response to the first phase of Bharat Swagotsav shows that value-driven shopping is at the heart of Bharat’s e-commerce story. With Phase II, we are bringing even more style, savings, and Swadeshi spirit to our customers ahead of Diwali.”

In a first-of-its-kind initiative, Snapdeal also produced an in-house fashion show, with Snapdeal team members modelling apparel from Snapdeal’s expansive fashion assortment – showcasing how trendy fashion can seamlessly go hand-in-hand with value pricing.

The post Snapdeal Launches Diwali Edition of Bharat Swagotsav Following 85% Sales Surge in Phase I of Festive Sales (6-11 October ‘25) appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, 6th October, 2025: Embassy Group, one of India’s leading real estate developers, announced the return of its much-awaited festive break for employees to celebrate Diwali. The break will commence on 18th October 2025 and conclude on 26th October 2025. This initiative provides employees with the opportunity to completely switch off from work, spend quality time with their families, and return refreshed. The move reflects Embassy’s commitment to building a workplace culture that values employee well-being and mental health.

Several reports and studies show that extended breaks have a positive impact on employees’ mental health and productivity. By giving employees the space to disconnect, recharge, and focus on personal connections, companies can foster stronger and more resilient teams. The 9-day festive leave is designed not only to enable employees to celebrate the festive season with their loved ones but also to enhance long-term creativity, focus, and performance at work.

As part of the celebrations, employees will enjoy the company’s annual Diwali celebration and gift-giving, reinforcing community spirit and a sense of belonging within the organisation.

Commenting on the initiative, Maria Rajesh, Chief Human Resources Officer, Embassy Developments Limited, said: “At Embassy, we want to reinforce the importance of switching off from work and spending meaningful time with family in today’s fast-paced world. We deeply value the individuals who power our organisation, and initiatives like these reflect our belief that rest, and recognition is essential for sustained growth. As we bring back the festive break this year, we hope our workforce takes this time to rejuvenate, reconnect with loved ones, and return refreshed for the journey ahead.”

This initiative is part of Embassy Group’s broader commitment to fostering a supportive and inclusive work culture. The company continues to provide mental well-being resources through its ‘Well-being on the Web’ programme, offering employees access to expert-led support and self-care tools.

With its progressive work practices and people-first approach, Embassy Group continues to set benchmarks in employee experience and organisational culture within the Indian real estate sector.

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‘Dreamदिवाली’ unfolds through a month-long calendar of entertainment, cultural experiences and shopping delights across Elan Malls. The festivities started with Dandiya Nights on 27th September,  Dhunachi Dance performance on 28th September, followed by a Theatrical Act for Dussehra on 2nd October at Elan Epic and Elan Miracle. Beauty enthusiasts can participate in the Nykaa Masterclass at Elan Epic on 4th October. The celebrations continue with soulful Rajasthani folk music performances at Elan Epic and Elan Miracle on 11th–12th October. Adding to the festive excitement, guests can look forward to Diwali parties at Elan Epic, experience captivating live performances and participate in a variety of engaging activities planned to perfectly round off the season. With its immersive blend of shopping, culture and celebration, Dreamदिवाली promises an unforgettable festive experience for all visitors.

The festive décor across Elan Malls transforms every visit into an unforgettable experience. The highlight is the spectacular “Wings of Light – A Garden of Grace” at Elan Epic, Sector 70, Gurugram, rising 12 feet high with a 14-foot diameter. The stunning installation transforms the atrium into a radiant garden where the festivity harmonizes with nature. Inspired by the elegance of peacock feathers, the glowing masterpiece invites visitors to step beneath a canopy where festive hues bloom in perfect symphony with light. Adding to this magical setting, illuminated floral elements enhance the waterbody, reflecting shimmering colours and creating a mesmerizing visual spectacle for all visitors.

At Elan Miracle, the grandeur continues with a magnificent 12 ft x 12 ft “Divya Jyoti” installation adorned with 800 bells, evoking the serene aura and spiritual ambience of a traditional temple. At Elan Mercado, the enchanting “Janma Jyoti – Sita Rising in Light” celebrates divinity and grace through a luminous floral sculpture. Adding to the festive charm, Elan Town Centre is beautifully illuminated, creating a vibrant and welcoming atmosphere for all visitors. Complementing the centrepiece are shimmering temple lamps, waterbody features and intricately designed props that add layers of charm across Elan Epic, Elan Miracle, Elan Town Centre and Elan Mercado.

Speaking on the occasion, Ms. Vidhi Attri, Head-Marketing, Elan Group said, “The festive season is a time for joy, connection, and new beginnings, moments that bring people together in celebration. With ‘Dreamदिवाली – A Chapter of Festivities’, we are creating destinations across Elan Malls where lights, laughter, and celebrations come alive. From signature installations, cultural spectacles and immersive experiences, every element is designed to invite guests to participate, connect and make memories that truly reflect the spirit of the season.”

Through thoughtfully curated décor, cultural performances, and engaging brand activations, Elan Malls continue to redefine the shopping and leisure experience in Gurugram. As ‘Dreamदिवाली’ unfolds, visitors can immerse themselves in an enchanting world where art, light, and celebration come together, making Elan Malls the ultimate festive destination this season.

Building on a legacy of creating vibrant, community-driven experiences, Elan Malls continue to evolve as more than retail destinations. From celebrity-led events to unique activations, Elan Group continues to delight its patrons with initiatives that seamlessly blend star appeal, culture, and wellness. With ‘Dreamदिवाली – A Chapter of Festivities’, Elan Malls once again reaffirm their commitment to curating moments where art, celebration and togetherness transform everyday visits into meaningful memories.

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Through this sale, new users can use the code FESTIVAL to get a 50% discount (up to ₹300) plus 50% cashback (up to ₹200) on their first booking. Existing users can enjoy a 50% discount (up to ₹100) plus 50% cashback (up to ₹200) using the same code. The offer allows a maximum of 2 redemptions per user, requires a minimum booking value of ₹1,000 (excluding service charges & taxes), and is valid only on private bus operators. The coupon can be applied daily between 12-2 PM and 6-8 PM, for journeys scheduled from 17th September to 28th October 2025.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.” 

Watch Abhibus’ new AI-generated festive Ad here: https://www.youtube.com/watch?v=nsl-VkIOtMI

Over the past few months, AbhiBus has rolled out several AI-driven campaigns, including a nostalgic Independence Day video that brought alive the scenic charm of Coorg, Khajjiar, and the Alleppey backwaters through AI-generated visuals, as well as an AI-created Onam Bus Sale campaign. These initiatives further highlight the brand’s innovative approach to using technology for storytelling and inspiring domestic travel.

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–  Limited time festive pricing to start from INR 99,999/-

Bengaluru, 24^th October 2024: Pure EV, one of India’s leading electric two-wheeler manufacturers today announced an exciting festive offer on its latest electric motorcycles, the ecoDryft and eTryst X. The offer commences from today until 10th November, customers can avail a flat INR 20,000 discount on both models, bringing the starting price to INR 99,999.

Built on Pure EV’s predictive-AI X-Platform, both the ecoDryft and eTryst X offer an array of advanced features, including cloud alerts, smart battery management, and driving aids like coasting regeneration, hill-start assist, reverse mode, and park assist. These motorcycles are specially designed to cater to the needs of modern-day commuters, offering a blend of practicality and performance.

• The ecoDryft is a highly efficient commuter bike ideal for everyday use, balancing economy with a comfortable riding experience.
• The eTryst X is built for thrill-seekers, combining style, powerful acceleration, and a remarkable range of up to 171 kilometers.

This limited-time festive offer is part of Pure EV’s commitment to drive embrace sustainable mobility, making electric mobility more accessible to Indian commuters. By providing significant savings, Pure EV is encouraging customers to make the switch from internal combustion engine (ICE) motorcycles to cleaner, greener electric alternatives.

Expressing his excitement for the festive season, Dr. Nishanth Dongari, Founder and Managing Director of Pure EV said, “We are thrilled to celebrate this Diwali by encouraging people to reduce pollution and embrace an environmentally friendly lifestyle. Our special festive discounts aim to make electric mobility more accessible, ensuring customer satisfaction through unmatched savings. With Pure EV’s advanced features, customers can ride into a sustainable future while enjoying the performance and convenience of our electric two wheelers. We wish all our customers an ‘Electric Diwali,’ filled with happiness, prosperity, and a commitment to a greener tomorrow.

With Diwali symbolizing the triumph of light over darkness, Pure EV’s exclusive offer aims to help customers move towards a cleaner, brighter future with electric motorcycles, creating lasting memories this festive season.

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The festival of Diwali falls on the day of Amavasya and we all know that Amavasya means absence of moon and absence of moon means darkness. Similarly, sometimes very deep darkness comes in a person’s life. Darkness means negativity. However the question remains how can we bring light in the darkness through small lamps?

Human life is a never ending process of sometimes happiness and sometimes sorrow. Aashmeen Munjaal has assisted many to get out of this belief through Shukrana. She says, “For the last four years, I have asserted that through gratitude we can continuously increase happiness in our lives. We can attract happiness in our lives by being happy in the happiness of others.”

Diwali is the time to give gifts to each other. Aashmeen emphasises that if one wants more valuable gifts in his/ her life, then first he/she has to be grateful for all the gifts he/she has received till date. Practicing it with the mentor itself has attracted gifts in their lives which were not possible before today.

Aashmeen Munjaal is a strong believer of how Diwali can be celebrated for 365 days in one’s life if they continuously practice gratitude with full devotion. She gives a lot of importance not only to gratitude but also to service, hence there is a lot of emphasis on service in her education and she keeps organizing such events from time to time so that people can come in groups and serve through the system. She says, “If we want happiness in ourselves then we have to try to bring happiness in the lives of others too, hence we should try to ensure that all the needy people around us have a good Diwali.”

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Diwali, the Festival of Lights, is when homes come alive with warmth, splendor, and heartfelt gatherings. Dusaan’s ‘Dil Se Diwali’ campaign is designed to enhance the essence of this festival, offering an array of themes and products to transform and celebrate homes from the heart.

‘Dil Se Diwali’ is not merely a campaign; it embodies love and togetherness. It’s a reflection of their deep-seated commitment to their cherished customers. They understand the significance of Diwali in your life, and ‘Dil Se Diwali’ is their way of making this festival unforgettable. At Dusaan, they have always been synonymous with top-quality products, and ‘Dil Se Diwali’ takes this promise to the next level. Their range covers everything you need from cozy festive home decor to the latest products that bring joy to your life. Your home will resonate with the spirit of Diwali with their exquisite home decor and serve-ware needs. Dusaan is your one-stop destination for all things Diwali!

Simran Kohli, the Founder, and director of Dusaan, expressed her excitement about the ‘Dil Se Diwali’ campaign, saying, "Diwali is a time to celebrate from the heart and create cherished memories. Our ‘Dil Se Diwali’ campaign aims to offer our customers a range of themes and products that resonate with the essence of this festival. We invite everyone to celebrate Diwali like never before with Dusaan. ‘Dil Se Diwali’ by Dusaan is not just a campaign; it’s an emotional journey that encapsulates the spirit of Diwali. With their customer-centric approach, focus on giving back to the community, and creating a festive atmosphere, they aim to make this Diwali truly special. As you prepare for the festival of lights, embrace ‘Dil Se Diwali’ with open arms.

About Dusaan:
Dusaan is a brand known for its exquisite home decor and lifestyle collections. With a commitment to elegance, quality, and style, Dusaan offers a range of products that transform living spaces into heartwarming havens.

The post Dusaan Unveils ‘Dil Se Diwali’ Campaign: Celebrating the Festival of Lights with Heartfelt Home Transformations appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

13 नवम्बर 2020 :- धनतेरस, धन त्रयोदशी व नरक चतुर्दशी निमित्त सायं दीपदान, धनवंतरि जयंती, रूप चतुर्दशी निमित्त आगामी अरुणोदयकाल में प्रभात स्नान व दीपदान, चन्द्रोदय आगामी प्रातः 05ः28, श्री हनुमान जन्मोत्सव (उत्तर भारत)

14 नवम्बर 2020 :- दीपावली, श्रीमहालक्ष्मी पूजन, महाकाली पूजा, कमला जयंती, महावीर निर्वाण दिवस

15 नवम्बर 2020 :- अन्नकूट, गोवर्धन पूजा, बलिराज पूजा, जैन सम्वत् 2547 प्रारम्भ

16 नवम्बर 2020 :- भैया दूज, यम द्वितीया, विश्वकर्मा दिवस, चित्रगुप्त पूजा, कलम-दवात पूजा

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दीपावली व लक्ष्मी पूजन मुहूर्त :- इस वर्ष कार्तिक कृष्ण अमावस्या दिनाङ्क 14 नवम्बर 2020 को प्रदोषकाल में अमावस्या होने से इसी दिन दीपावली मनायी जायेगी। लक्ष्मीपूजन प्रदोषयुक्त अमावस्या को स्थिरलग्न व स्थिरनवांश में किया जाना सर्वश्रेष्ठ होता है। इस वर्ष लक्ष्मीपूजन का समय इस प्रकार रहेगा। अमावस्या दोपहर 02:18 के पश्चात् आयेगी।

दिवाकाल के श्रेष्ठ समय :- शुभ का चौघडिय़ा प्रात: 08:10 से 09:30 तक, चर-लाभ-अमृत का चौघडिय़ा दोपहर 12:11 से सायं 04:12 तक तक एवं अभिजित् दोपहर 11:47 से दोपहर 12:35 तक रहेगा।

सर्वश्रेष्ठ समय :- प्रदोष काल :- सायं 05:33 से रात्रि 08:12 तक एवं सायं 05:49 से सायं 06:02 तक जिसमें प्रदोषकाल-स्थिर (वृषलग्र)-कुम्भ का नवमांश रहेगा।

रात्रि के श्रेष्ठ चौघडिये :- लाभ का चौघडिय़ा सायं 05:33 से सायं 07:12 तक, शुभ-अमृत-चर का चौघडिय़ा रात्रि 08:52 से मध्यरात्रि 01:51 तक, लाभ का चौघडिय़ा अन्तरात्रि 05:10 से अग्रिम प्रात: 06:50 तक रहेगा।

रात्रि के श्रेष्ठ लग्न :- वृषलग्न सायं 05:40 से सायं 07:37 तक रहेगा। सिंहलग्न मध्यरात्रि 12:10 से अन्तरात्रि 02:26 तक है।

।।ॐ नमो भगवते वासुदेवाय नमः।।

!! अवधूत चिंतन श्री गुरुदेव दत्त!!

ज्योतिषाचार्य :: श्री रमेश बी जोशी (शास्त्री)

सम्पर्क :9869513936

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About 11.58 lakh non-gazetted Railway employees have been granted bonus equivalent to 78 days wages for FY 2019-20 .This Productivity linked bonus to railway employees has been estimated to be of Rs. 2081.68 crores.

The Union Cabinet in its meeting held on 21.10.2020 accepted the proposal of the Ministry of Railways for payment of Productivity Linked Bonus (PLB) equivalent to 78 days’ wages for the financial year 2019-2020 for all eligible non-gazetted Railway employees (excluding RPF/RPSF personnel). The financial implication of payment of 78 days’ PLB to railway employees has been estimated to be Rs. 2081.68 crores.  The wage calculation ceiling prescribed for payment of PLB to the eligible non-gazetted railway employees is Rs.7000/- p.m.  The maximum amount payable per eligible railway employee is Rs.17,951 for 78 days. About 11.58 lakh non-gazetted Railway employees are likely to benefit from the decision.

The Productivity Linked Bonus on Railway covers all non-gazetted railway employees (excluding RPF/RPSF personnel) who are spread over the entire country. Payment of PLB to eligible railway employees is made each year before the Dusshera/ Puja holidays.  The decision of the Cabinet shall be implemented before the holidays for this year as well.  For the year 2019-20 PLB equivalent to 78 days’ wages will be paid which is expected to motivate the employees for working towards improving the performance of the Railways.

Payment of PLB to eligible railway employees is made each year before the Dusshera/ Puja holidays. The decision of the Cabinet shall be implemented before the holidays for this year as well.

It may be noted that though this payment is being made for last year’s performance i.e. 2019-20 , even this year during COVID period,  a lot of hard work has been put in by Railways employees in movement of shramik specials , for movement of essential commodities including Foodgrains, Fertilizers, Coal etc and completion of more than 200 vital maintenance projects  during lock down period  which would boost safety and all round  efficiency in railway operations.

Even on the freight side there has been major improvement post COVID lock down period. Freight speeds have almost doubled now as compared to last year. Freight loading has also increased by 14% for period of October 2020 as compared to similar period last year.

The payment of the PLB for 2019-20 is expected to motivate the employees for working towards improving the performance of the Railways further. The acknowledgement of their work will enhance the sense of inclusiveness and belongingness in Railway families. It is expected to enhance the productivity levels further.

It is also expected to help in consumer spending and boosting demand during the festive times.

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RKA aims reaching 11 crore families to ignite 33 crore Diyas made of cow-dung during this year’s Deepawali festival. The feedback received so far is very encouraging and approximately 3 lakh Diyas will be ignited in the holy city of Ayodhya alone, 1 lakh Diyas will be lit in holy city of Varanasi. Apart from generating business opportunities to thousands of cow-based entrepreneurs / farmers/ women entrepreneurs, the use of cow-dung products will lead to cleaner and healthier environment. It will help in making Gaushalas ‘Atma Nirbhar’ too. By providing an environment friendly alternative to Chinese made Diyas, the campaign will boost up Make in India vision and mission of Prime Minister Shri Narendra Modi and also promote ‘Swadeshi’ movement while reducing environmental damage.

RKA has been interacting with various stakeholders through a series of webinars to focus and promote use of cow-dung in manufacture of items that can be used in this year’s Deepawali. RKA has enhanced its presence through their representatives in every district across all States for the campaign to motivate and facilitate production of Kamdhenu Deepawali related items in Gaushalas all over the country along with nationwide marketing plan. Various segments of stakeholders like farmers, manufacturers, entrepreneurs, Gaushalas and other concerned are being involved at large to make the campaign of Kamdhenu Deepawali a grand success.

Recently, the RKA had launched a nation-wide campaign on various platforms of social media to use eco-friendly material in manufacture of idols of Lord Ganesha for this year’s Ganesha Festival on appeal of the Prime Minister. It generated a considerable interest in various stakeholders like dairy farmers / unemployed youth / women and young entrepreneurs / Gaushalas/ Gopalaks / Self Help Groups etc.

Rashtriya Kamdhenu Aayog (RKA) has been constituted by Prime Minister Shri Narendra Modi for the conservation, protection and development of cows and their progeny and for giving direction to the cattle development programme.

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