Bengaluru, September 24 2025 – Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.

“Diwali and the festivals around it is a time in India when families come together, upgrade their lifestyles, and prefer buying electronics considered auspicious during this period. Through this film, we wanted to showcase how Hisense products enhance these special moments, bringing entertainment and comfort integrated with global technology into Indian homes,” said Pankaj Rana, CEO, Hisense India.

The campaign has been strategically rolled out across national and regional platforms to maximize reach and engagement. It includes national OTT/CTV platforms such as JioHotstar, Zee5, SonyLiv, and YouTube. On the regional side, the TVC is streaming on Aha, Hoichoi, Manorama Max, and Tarang+. The campaign is also running on linear TV during the ongoing Asia Cup 2025, with squeeze-up ads aired on all India matches, including the finale, reaching millions of viewers. In addition, it is amplified through more than 50 national and regional tech and news publishers.

Running for four weeks from September 23, 2025, the campaign aims to reach mass consumers via Asia Cup 2025 on TV while connecting with premium and digital audiences via OTT and online platforms. The film is produced by ArtE Media. It highlights the latest products of Hisense like U7Q MiniLED TV, and the  AC, delivering exceptional home entertainment and comfort experiences.

With this Diwali TVC, Hisense India continues to reinforce its brand promise of delivering superior home entertainment solutions while celebrating the moments that matter most to families across the country. Along with building brand awareness, the company is offering attractive festive offers on its TV models and air conditioners.

Globally, Hisense continues to lead the large-screen TV category, holding the No. 1 position in the 100-inch TV segment (Source: Omdia 2023–24). Recently, Hisense launched its UX Series, the world’s first RGB Mini LED TV series, becoming the first brand to bring Dolby Vision 2.0 to the market as announced during IFA 2025. The brand has also built a strong distribution network across Amazon, Flipkart, and major offline retail chains such as Sathya Agencies and Great Eastern Retail.

Bengaluru, October 29, 2024: This Diwali, as families across India gather to celebrate the Festival of Lights, RR Kabel, India’s leading consumer electrical and wire and cable manufacturer, is honoring the often-overlooked heroes behind every illuminated celebration — electricians. Recognizing their invaluable contribution to making our homes and festivities shine, RR Kabel’s newest TVC – #LightUpLives, announces a pledge to support the dreams of these unsung heroes by sponsoring the education of their children through the Company’s Kabel Stars Scholarship Program.

“At RR Kabel, we believe that Diwali is not only a celebration of lights but also of gratitude to those who make this light possible. Electricians play a crucial role in every home, industry, and infrastructure, dedicating their lives to our comfort and safety. This initiative is our way of acknowledging their contribution and giving back by investing in their children’s future. We are committed to creating long-term impact by supporting education and uplifting these families as they work towards realizing their aspirations”, said Mrs. Kirti Kabra, Director at R R Global.

Building a Brighter Future for Electricians and Their Families

Under their flagship Kabel Star Scholarship Program, RR Kabel sponsors higher education of the electricians’ children, helping them gain access to professional training and skills that align with their career goals. The initiative underscores RR Kabel’s commitment to empowering the communities it serves and acknowledges the central role electricians play in creating safe, resilient, and vibrant spaces across India.

RR Kabel’s ongoing mission goes beyond product innovation, extending into its role as a socially responsible leader in India’s electrical industry. By focusing on the well-being of the people who contribute to the nation’s progress, RR Kabel seeks to elevate the communities it touches and create a lasting, positive impact. As we celebrate Diwali this year, RR Kabel invites everyone to reflect on the hard work, skill, and commitment of electricians and to join in recognizing their contributions.