National, 19th June 2026: A night out at SOCIAL could now end with a passport stamp. Atlys and SOCIAL have partnered to launch ‘The Great Escape’, a first-of-its-kind experience that brings together nightlife, youth culture, and the start of a real international trip over dinner and drinks.

The Great Escape is about reaching travellers at the exact moment a trip is born. Most travel plans start over a drink, with friends, full of intent, and most never make it past that table. This campaign is built to close that gap, turning a spontaneous “let’s just go” into a visa in hand and, for some, a flight booked within days.

Running across SOCIAL outlets pan India for a month, the campaign will feature the Hasta La Visa cocktail, a drink dedicated to The Great Escape experience. Every guest who orders the cocktail gets the Atlys service fee waived on a visa to any destination, while 20 lucky winners will get the chance to take off on an international trip with their flights and visa sponsored by Atlys.

Mohak Nahta, Founder and CEO at Atlys, said, “At Atlys, we’ve always wanted travel to feel possible the moment you decide you want to go. With The Great Escape, we’re catching people in one of those exact moments a trip takes shape, so for a month, a night out at SOCIAL can end with a visa in your hand and a trip on the calendar. Because the best plans deserve to make it past the table.” 

The campaign also comes at a time when travel has become one of the clearest markers of aspiration, discovery, and self-expression for young India. According to SOCIAL’s recently launched youth report, Voices From The Hood, found that 33% of young Indians travel for fun every three to four months, underlining how central travel now is to young India’s lifestyle and identity. With The Great Escape, Atlys and SOCIAL are bringing that aspiration into the everyday social spaces where young India gathers, celebrates, and dreams of what comes next.

Speaking about the campaign, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., said, “SOCIAL has always been about creating moments that people want to be part of and talk about. With The Great Escape, we are taking a familiar night out and turning it into something much bigger: the possibility of an international trip. Travel today is such a strong part of how young Indians express themselves, and our Voices From The Hood report also showed us how deeply travel is linked to aspiration, discovery, and lifestyle for this audience. In Atlys, we found a partner that shares the same energy of making travel feel simpler, faster, and more accessible. Together, we are creating a moment where your next story could begin at SOCIAL and continue in another country.”

Every evening between 8 PM and 10 PM, the campaign will take on a more high-energy format in select outlets, with the experience amplified through in-outlet announcements and moments designed to build excitement around the possibility of winning an international getaway. Terms and conditions apply.

The post Order a Cocktail, Win an International Getaway: Atlys and SOCIAL Launch ‘The Great Escape’ appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

National, 9^th June 2026: SOCIAL concluded its #DoosraStadium 2026 campaign across Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, and Dehradun, turning India’s biggest cricket season into a high-energy match-viewing experience from 28th March to 31st May 2026. Built around the insight that cricket in India is not just watched but celebrated together, the campaign brought fans into SOCIAL outlets through big-screen screenings, a regionally inspired match-day menu, beer buckets, cricket-themed décor, digital films, interactive gaming, fan merchandise, and giveaways, driving strong consumer response through the season and a 50% growth in footfall on finals night.

The Insight: In India, Cricket Is a Collective Emotion

At its core, #DoosraStadium was designed to celebrate the spirit of the game which brought people together. It was not built as a marketing platform but build on insights around how India actually watches cricket: in groups, with rituals, commentary, superstition, food, friendly rivalry, and collective emotion. For SOCIAL, the opportunity was not simply to put the match on a big screen, but to own the occasion around it.

 The Strategy: Turning Every Outlet into a Doosra Stadium

That shift helped the campaign move from a seasonal F&B activation to a full brand experience. Every layer of #DoosraStadium had a clear role to play. The screenings created the reason to visit, the menu gave fans something to share, the décor and merchandise built the match-day mood, the gaming format kept guests engaged between overs, and the digital films extended the idea beyond outlets into social feeds. Together, these touchpoints turned cricket viewing into a participative community experience.

The Impact: 50% Finals Night Footfall Growth and Strong Market Pull

The strongest proof of impact came at the business end of the tournament. On finals, SOCIAL recorded a 50% growth in footfall, with multiple outlets completely booked before the match began. Across the campaign period, Mumbai, Delhi-NCR, and Bengaluru emerged as the strongest markets, indicating how effectively #DoosraStadium translated cricket fandom into sustained in-outlet engagement across key cities.

The Menu: Regional Flavours Became a Match-Day Performance Driver

Food also became a key performance lever. The specially curated #DoosraStadium menu, inspired by iconic regional flavours and designed for group consumption, saw strong traction through the season, with SOCIAL selling an average of 330 #DoosraStadium menu items every day. Dishes such as Rajasthan Ballistic Bhajiyas, Hyderabad’s OG Haleem Biryani, Bengaluru’s OG Stadium Samosas, Mumbai Vada Platter, Delhi Match Momos, Punjab Sixer Chhole Bhatoore, and Kolkata Filet-O-Fish Burger helped convert city pride and match-day appetite into a tangible consumption moment.

The Storytelling: Taking Fan Behaviour from Outlets to Social Feeds

The campaign’s digital storytelling played an equally important role in building relevance. SOCIAL released a series of films that captured familiar cricket-watching behaviours: the superstitious fan, the self-appointed analyst, the friend-group strategist, the city loyalist, and the friend who knows that big matches are never meant to be watched alone. Instead of dramatising cricket fandom from the outside, the films reflected it the way it exists in India’s friend groups: loud, funny, emotional, chaotic, and deeply shared. This storytelling was further supported by other digital touchpoints, including menu carousels, match ticket giveaways, and the Chef Series, which helped extend the campaign beyond the films, kept the conversation active across formats, and enabled SOCIAL to reach over 3.3 lakh people via Instagram.

The Result: A Cultural Campaign with Clear Commercial Outcomes

This made #DoosraStadium more than a campaign around cricket. It became a mirror to the rituals around cricket. By tapping into everyday fan behaviour, SOCIAL was able to create a campaign that felt culturally familiar while still delivering measurable outcomes across footfall, menu traction, outlet bookings, and market-level engagement.

Speaking about the campaign, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., said, “#DoosraStadium has always been built on one very simple truth: cricket is at its best when it becomes a shared experience. This year, the response showed us how strongly that insight resonates with our community. A 50% growth in footfall on the finals, pre-booked outlets, and strong menu traction are clear indicators that fans were not just looking for a place to watch the match; they were looking for a place that made them feel part of the game. For SOCIAL, this campaign is a strong example of how culture, community, food, and experience can come together to create meaningful brand impact.”

The success of #DoosraStadium 2026 reinforces SOCIAL’s larger strength as a brand that understands how young India gathers around cultural moments. By combining insight-led storytelling with on-ground experience and F&B innovation, SOCIAL turned cricket season into a high-performing brand platform that delivered both cultural relevance and commercial impact. With outlets across nine cities joining the celebration, #DoosraStadium 2026 strengthened SOCIAL’s role as India’s neighbourhood café-bar for culture-led experiences, where the energy of the hood turns every big moment into something bigger.

The post SOCIAL’s #DoosraStadium 2026 Turns Cricket Fandom into Measurable Brand Impact appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.