ZOFF Foods Launches #RoleReversal This Mother’s Day

Newsmantra — Mon, 11 May 2026 13:20:41 +0000

~ A campaign encouraging people to cook for their mothers instead of simply celebrating them online ~

Link: https://zofffoods.com/blogs/article/7-dishes-to-make-for-your-mom-this-mothers-day

May 11th, 2026, National – This Mother’s Day, ZOFF Foods is launching #RoleReversal, a digital-first campaign built around a simple idea: mothers spend a lifetime cooking for their families, often without recognition, so this time, children should cook for them instead. The campaign encourages people across India to step into the kitchen and prepare a meal for their mothers, regardless of their cooking experience. Whether imperfect, experimental, or completely first-time, the effort itself becomes the emotion behind the campaign.

At the centre of #RoleReversal is a behavioural shift rather than a greeting-led celebration. Instead of asking consumers to post wishes online, ZOFF is encouraging them to participate through action. The campaign features creator-led and user-generated content capturing real cooking experiences, from kitchen mistakes and nervous attempts to emotional family reactions. The objective is to create moments that feel authentic, relatable, and rooted in everyday Indian households. The campaign launches with digital brand ambassador Natasha Gandhi and will roll out across social media through creator collaborations and consumer participation.

Speaking on the campaign, Akash Agrawalla, Co-Founder, ZOFF Foods, said, “Indian mothers spend years feeding everyone around them without expecting anything in return. #RoleReversal came from a very simple insight: what happens when, for one day, someone cooks for her instead? We wanted the campaign to feel warm, relatable, and genuine rather than overly polished.”

“People connect far more with authenticity than perfection today. The campaign is built around real efforts, real kitchens, and real family moments. Sometimes even a simple meal can become deeply meaningful when it is made with intention,” concluded Manish Agarvwal, Chief Marketing Advisor, ZOFF Foods.

The campaign #RoleReversal is currently live across social and digital platforms in addition to Q-commerce integrations.

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Pee Safe Launches ‘#BeinYourComfortZone’ Campaign Featuring Brand Ambassador Smriti Mandhana

Newsmantra — Thu, 16 Apr 2026 10:43:27 +0000

16th April 2026, New Delhi : Pee Safe, one of India’s leading hygiene and wellness brands, has launched its latest digital video campaign, #BeInYourComfortZone, which introduces the brand’s Comfort Range, an exclusive range of products that focuses on making lives easier, confident, and comfortable for women. Highlighting the theme of confidence rooted in comfort, the campaign aims to urge women to be unapologetic about embracing their space, both physically and emotionally, under the hashtag #BeInYourComfortZone.

With the release of this DVC on Wednesday, April 15th, Pee Safe is making an important step in its brand journey by appointing Indian cricketer Smriti Mandhana as the ambassador of the Comfort Range. An athlete known for her confidence and trailblazing attitude, Mandhana fits well with the vision of the brand to make sure every woman feels comfortable, dignified, open, and confident in everything she does.

Commenting on the campaign, Vikas Bagaria, Founder of Pee Safe, said, “With ‘In Your Comfort Zone,’ we wanted to move beyond functionality and highlight the emotional role comfort plays in a woman’s everyday life. It’s about recognizing those small yet significant moments where discomfort can hold you back and changing that narrative. Through this campaign and our Comfort Range, we aim to empower women to choose themselves, prioritize their well-being, and live confidently without second-guessing their comfort.”

The brand film brings this narrative to life through a relatable and engaging storyline that captures the everyday experiences of women. It showcases moments where discomfort, often ignored or normalized, can disrupt confidence and how choosing the right hygiene products can seamlessly restore ease and control. With a subtle yet powerful message, the film highlights that comfort is not a luxury but a necessity that helps women to focus on what truly matters. By portraying real-life situations with authenticity, the campaign aims to spark open conversations around intimate hygiene while breaking long-standing taboos.

The Comfort Range features thoughtfully designed products, including period panties, night pads, ultra-thin pads, and panty liners. Each product is crafted to cater to different stages of the menstrual cycle, ensuring maximum comfort, protection, and all-day freshness, aligned with the evolving needs of today’s consumers.

With “In Your Comfort Zone” and the hashtag #BeInYourComfortZone, Pee Safe reinforces its commitment to fostering open conversations around intimate hygiene while positioning comfort as an essential, non-negotiable aspect of every woman’s everyday life.

YouTube Link : https://youtu.be/1wqdb9s3kfo?si=da6opkMzBHjTj6TM

Instagram Link : https://www.instagram.com/reel/DXJpIRVkqbB/?utm_source=ig_web_copy_link

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ZOFF Foods Launches #RoleReversal This Mother’s Day

Pee Safe Launches ‘#BeinYourComfortZone’ Campaign Featuring Brand Ambassador Smriti Mandhana