New Delhi, 20th July 2026: MJ Digital Services Pvt Ltd, which is the parent company of one of India’s quickest-rising assisted fintech platforms, Ezeepay, today shared its fresh corporate identity, and it looks like a big step in how the company has moved from a fintech startup into a broader, diversified digital financial services company.

This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

Bengaluru, August 12, 2025 – YES BANK, India’s sixth-largest private sector bank, has reinforced its digital leadership in Q1 FY26, commanding 55.3% market share as a payee PSP in UPI and 33.3% share as a payer PSP. The Bank also tops the Aadhaar-enabled Payment System (AePS) with nearly 30% of transactions and a partner network of over 7.9 lakh outlets nationwide, alongside a 24% share in NEFT transactions.

With a digital-first approach, YES BANK integrates 1,500+ APIs for real-time operations and delivers 92% of individual savings accounts, 93% of current accounts, and 98% of credit cards digitally via its flagship IRIS and IRIS BIZ super apps.

Actively contributing to India’s Digital Public Infrastructure, YES BANK plays a key role in CBDC, OCEN, ONDC, and embedded finance, alongside customer initiatives like ‘Deliver the Bank’.

Mr. Ajay Rajan, Country Head – Transaction Banking Government, MNC & New Economy Business, IBU & Knowledge Units, YES BANK, said, “Financial inclusion for all and building resilience in Indian banking has been part of our larger vision. The scale our digital platforms have achieved are proof of this shift.  We are proud to participate and lead the digital transformation of Indian banking by combining innovation with digital infrastructure and tech tools, which enables financial access across the country.”

Bengaluru, 19^th August 2024 – YES BANK, India’s leading private sector bank, has once again cemented its position in the digital payments landscape by gaining the top spot in UPI payments. With a commanding market share of approximately 53.3% and an impeccable success rate of nearly 99.8%, YES BANK continues to be the top choice for millions of customers and merchants across the country. It processes ~1 in 3 digital payment transaction in India.

The Bank’s firm commitment to technological innovation and its robust API stack have been instrumental in driving this remarkable success. The bank’s Digital Lending Platform (DLP) 2.0 has made it easier than ever for small businesses to access finance. The scale that the Bank has achieved in the first quarter of FY2025 results in faster, safer and more convenient transactions for customers and merchants. Whether it is for online shopping, paying bills, or sending money to friends and family, YES BANK’s UPI platform ensures that the money is in safe hands.

To increase the accessibility, the Bank has introduced several innovative solutions that enhance its digital payment ecosystem. It launched the YES Pay Next mobile banking application, which is an advanced UPI payment solution that offers efficient transaction management by its user-friendly features, enhanced security protocols, and seamless payment solutions.

Additionally, the Bank introduced industry’s first concept of UPI payments via RuPay Credit Cards, which allows customers to make UPI transactions using their credit cards. Since the launch, YES BANK has issued over 4 lakh UPI enabled credit cards and continues to ride this opportunity. Furthermore, UPI interoperability has been implemented on the RBI’s CBDC app, making YES BANK one of the first Indian banks to integrate UPI with this application. These initiatives highlight the Bank’s commitment to driving digital transformation and providing top-notch digital banking solutions.

YES BANK’s commitment to providing top-notch digital banking solutions is evident in every transaction. The bank continues to raise the bar for the industry and is dedicated to serving the evolving needs of its customers.