This updated corporate identity somehow mirrors the company’s longer-term intention to shape an inclusive, technology-led financial ecosystem that connects the gap between formal financial institutions and underserved pockets of communities across India. And yes, Ezeepay will continue running as the company’s kind of flagship assisted fintech brand, while MJ Digital Services ends up acting as the parent technology company – pushing innovation across digital payments and assisted banking. It also covers merchant enablement, Banking-as-a-Service (BaaS), API-led financial infrastructure, and SaaS platforms, plus embedded finance solutions. On top of that, it includes compliance technology and builds digital financial infrastructure in a more holistic way. The company is additionally strengthening its enterprise side by helping banks, NBFCs, fintechs and businesses connect financial services through secure application programming interfaces and scalable technology platforms.

Alongside its assisted fintech network, MJ Digital Services is now expanding its tech stack through software-as-a-service solutions, plus API-based financial infrastructure and enterprise-level digital platforms. Honestly, the idea is to give banks, NBFCs, fintech companies, enterprises and merchant networks a smoother way to plug in digital payments, identity checks, collections, merchant onboarding, financial service delivery and other embedded financial features directly into their own systems. The solutions are meant to make integration feel more seamless and less time-consuming, so ecosystem partners can launch with confidence. With an API-first architecture in place, the company can support faster connections, better scaling and safer digital financial experiences, even as partners grow and their needs shift a little.

The new corporate identity kind of marks the company’s next phase of growth as it expands its technology capabilities, strengthens partnerships with banks and financial institutions and also develops new digital platforms to speed up financial inclusion, or economic empowerment, if you will. It’s all moving a bit faster these days.

Commenting on the announcement, Shams Tabrej, Co-founder & CEO, MJ Digital Services, said, “Our new corporate identity shows how our purpose has shifted. Over the years, Ezeepay has gained the trust of lakhs of merchants and millions of customers by making financial services easier to reach. As we expand our technology capabilities, we’re also building scalable SaaS platforms and API-led financial infrastructure that will help banks, fintechs, enterprises, and ecosystem partners move ahead faster while making digital financial services more accessible across India.”

The new identity also underlines the company’s resolve to help local entrepreneurs turn into digital financial service providers within their own communities. By pairing technology with a robust assisted commerce network, MJ Digital Services continues to align with the Government of India’s vision of a digitally empowered economy. And yes, it’s meant to feel practical, not just theoretical.

As digital financial adoption gathers pace across the country, the company plans to invest more in product innovation, merchant enablement, AI-powered financial technologies, compliance, and scalable infrastructure to better match the changing needs of consumers, businesses, and financial institutions. With this refreshed corporate identity, MJ Digital Services intends to boost its position as a dependable partner in India’s digital financial shift while still growing the reach of the Ezeepay brand, step by step.

Tushar, a seasoned banking and fintech leader with over two decades of experience across financial services, digital banking, domestic and cross-border payment infrastructure have been into leadership roles earlier as well.

Prior to joining PeepalCo, he served as Chief Executive Officer at Bankit Technologies Pvt. Ltd. and earlier as Chief Business Officer at Niyo Solutions Inc. He has also held senior positions at Kotak Mahindra Bank and HSBC Bank before moving into the fintech sector. Throughout his career, Tushar has successfully driven business growth, forged strategic partnerships, led product innovation, and executed large-scale business expansion initiatives.

Commenting on the appointment, Ashish Singhal, Co-founder and CEO, CoinSwitch, said “As we continue expanding our offerings, strengthening our banking and institutional capabilities remains a strategic priority. Tushar brings deep experience across banking, fintech and payments, along with a proven track record of building partnerships and scaling businesses. His expertise will be instrumental in strengthening our ecosystem relationships and supporting our next phase of growth”. We are delighted to welcome Tushar to CoinSwitch.” 

Verma said “CoinSwitch has built a strong foundation by focusing on simplicity and customer trust, while consistently expanding its offerings to meet the evolving needs of modern investors. I see significant opportunities to deepen collaboration across the financial ecosystem and create greater value for customers. I am excited to join CoinSwitch at this stage of its journey and look forward to contributing to its next phase of growth.”