• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape 

National, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.” 

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape

Mumbai, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

NEW YORK/ NEW DELHI June 12, 2026 — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format.

As advertisers increasingly allocate dedicated budgets to audio environments, the need for transparency and control continues to grow. With brand suitability reporting for YouTube Audio Ads campaigns, DV helps customers confidently expand into this media category, applying consistent standards and gaining the visibility needed to drive stronger performance.

“As audio consumption continues to grow, advertisers need the same level of transparency and control they expect across the broader digital ecosystem,” said Steven Woolway, EVP of Business Development at DoubleVerify . “With AI-powered brand suitability measurement, we’re extending the same trusted insights advertisers rely on for video into audio-forward environments, giving our customers the transparency and control needed to protect brand equity while scaling investment with confidence.”

YouTube Audio Ads are designed for listening-first experiences, running as in-stream ads with lightweight creative, typically a static image or simple animation paired with high-quality audio. These ads appear across environments where users are more likely to listen than watch, including YouTube Music, podcast content on YouTube and other audio-forward inventory.

As audio becomes a more intentional part of media plans, it introduces a new layer of complexity for brand suitability. Without proper post-bid measurement, advertisers risk limited visibility into potential misalignment between their brand and the audio content surrounding their ads.

DV’s brand suitability reporting for YouTube Audio Ads is powered by Universal Content Intelligence, DV’s AI-powered classification engine that analyzes content across audio, video, text and image signals to deliver precise, scalable classification. In audio-forward environments, DV applies advanced AI models to interpret spoken language, sentiment, contextual cues and metadata. This multi-signal approach enables more accurate identification of nuanced content, ensuring brand suitability standards are consistently applied.

DV’s brand suitability offering is a key component of DV’s Media AdVantage Platform, which combines media verification, ad performance optimization and campaign outcomes measurement to maximize media effectiveness and return on ad spend. As part of media verification, DV’s brand suitability measurement provides advertisers with actionable insights into content alignment, strengthening confidence in campaign performance.

DV recently announced the launch of DV AI SlopStopper for Social, expanding protection against low-quality, AI-generated content and helping advertisers maximize media quality and campaign performance across social environments.