April 22nd, 2026; Mumbai, India: Fast-growing AdTech firm, Frodoh announces a strategic partnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewer experience, the technology is an industry first equation for OTT platforms.

Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session depth, viewing intent, and discovery behaviour unique to connected TV specifically within the home screen while keeping content streaming completely ad-free. These formats are designed to align with user behaviour, ensuring visibility while maintaining a seamless and non-intrusive interface.

Speaking on the association, Sandeep Bansal, CEO, Chaupal said, “At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainable growth that doesn’t compromise the trust of our audience. By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetization layer that integrates seamlessly into our UI, ensuring that discovery remains native and non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.” 

Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust in Frodoh partnership and look forward to working alongside them.” 

With this partnership, Frodoh and Chaupal redefine a focused shift towards monetising scalable path, enabling OTT platforms to drive incremental revenue without disrupting the core viewing experience.

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Bringing together leaders and professionals, the 3-day convention sparks conversations and discussions, drives innovation, while celebrating creative excellence. With sessions comprising keynotes, panels, masterclasses, and more, Goafest is designed to reflect current industry trends while inspiring dialogue and driving strong interest from across the industry.

Said Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee and Chief Executive Officer of Havas Media Network India, “We are delighted to welcome MediaKart, LinkedIn and Spotify Advertising to Goafest 2026. Each of them brings their unique and impactful brand presence to the festival in today’s evolving advertising and marketing ecosystem. Their association will elevate the conversations and experiences we are curating this year.”

Shahad Anand, Business Head of MediaKart, added, “Goafest stands as one of India’s most prestigious platforms celebrating excellence, innovation, and the evolving future of advertising and marketing. MediaKart is proud to associate as a Co-Presenting Sponsor for Goafest 2026, reinforcing our commitment to driving impactful digital transformation for brands at scale. This partnership aligns seamlessly with our vision of enabling deeper collaboration across the industry while delivering cutting- edge, branding-led advertising solutions.” 

“The platform that Goafest provides – where we can gather as an industry to exchange ideas, collaborate and build for the future has proven incredibly valuable over the years. With this year’s bigger, better and more dynamic version of Goafest, looking forward to the excitement and learning.” added a Spotify spokesperson. 

Early Bird rates for delegate passes are available until 30^th April 2026

For more details on Goafest 2026, visit www.goafest.com

The post Goafest welcomes MediaKart as a Co-presenter and LinkedIn and Spotify Advertising as Powered by sponsors for its 19th edition  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, 15^th December 2025: Primus Partners unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a survey of over 1,000 MSMEs and startups across India. The report underscores that digital advertising has become one of the most potent accelerators of small business growth, driving visibility, efficiency, and measurable returns at a scale previously inaccessible to smaller enterprises. The study shows that India’s SMB sector is undergoing a decisive shift embracing data-driven marketing, diversifying across platforms and formats, and increasingly adopting AI to optimise campaigns and reduce inefficiencies. Yet, even with this momentum, many small businesses continue to struggle with cost pressures, skill gaps, and the challenge of navigating an increasingly complex advertising ecosystem.

The findings reveal that SMBs are not only advertising more, they are advertising smarter. A majority use three to four platforms simultaneously, over 65% deploy multiple formats, and more than 90% actively monitor campaign performance using digital tools. As the digital marketplace grows more competitive, AI adoption has become nearly universal, with SMBs using intelligent tools for targeting, fraud detection, automation, and creative optimisation.

The study also highlights structural challenges that continue to restrain the full potential of SMBs. Limited budgets, absence of specialised talent, lack of IT infrastructure, and difficulty choosing the right mix of platforms and formats were cited as primary barriers. Over 70% of SMBs also expressed that the sheer variety of advertising options can be overwhelming, underscoring the need for simplified guidance and ecosystem support.

Commenting on the policy significance of the findings, Sunita Mohanty, Managing Director, Primus Partners, said, “India’s economy depends deeply on the vitality of its small businesses, and this report shows how digital advertising is becoming a key equaliser allowing them to compete with larger players and participate more meaningfully in national and global markets. What is remarkable is not just the high adoption rate, but the tangible impact: from doubling revenues to expanding across India and even reaching export markets. At the same time, small businesses are telling us clearly that they need simpler, more affordable, and more trustworthy digital pathways. This report is our effort to ensure their voices shape the next phase of India’s digital economy.”

The report concludes that India’s SMBs are transitioning from digital adopters to digital leaders, but need a more supportive ecosystem to unlock their full potential. It calls for strengthened public–private collaboration, targeted digital skilling initiatives, responsible AI frameworks, and broader access to affordable tools that can help small businesses grow with confidence, resilience, and transparency.

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