In his new role, Deb will work closely with BBH India’s leadership team to accelerate business growth, deepen existing client partnerships and further build the agency’s culture of creative excellence, effectiveness & business transformation.

With over two decades of experience spanning agency leadership, brand management, strategy, and transformation, Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai. Over the course of his career, he has held several leadership roles across markets, including RAPP Malaysia, TBWA Indonesia, Publicis Malaysia and Indonesia, among others. At RAPP Malaysia, Deb built a full-stack creative company by bringing together capabilities across content, eCRM, personalisation, digital, social and technology solutions, powered by data and analytics. He was also associated with Publicis Groupe India in 2008 in a key leadership role.

Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “BBH Mumbai is home to some of the Groupe’s largest client relationships with focus on creative excellence. Over the last few years, it has built strong client partnerships and gained market share in what is arguably India’s biggest market. Having worked with Deb before and knowing his experience in building integrated businesses, I am confident he is the perfect fit to leverage our ‘Power of One’ model. I am delighted to welcome him back to the Groupe. His energy and ability to build strong client relationships and high-performing teams will be invaluable as BBH Mumbai steps into its next chapter.”

Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi and Propagate, added, “BBH’s growing scale and creative reputation is now ready to take another leap. In view of Mumbai market’s significance, we felt it was the perfect time to bolster our Mumbai leadership stack with a seasoned talent like Deb. His integrated full-funnel experience and sensibility for breakthrough creativity perfectly fits BBH’s Zag mindset. I am super excited to welcome a talent like Deb in the team.”

Deb Dutta, Executive Director & Head of Office, Mumbai, BBH said, “I admire how the team at BBH India is focused on helping brands win a larger share of the market, and also invested in navigating the next phase of the creative industry. There couldn’t be a better time to join BBH and come back to the Groupe where I’ve spent a big part of my career. Excited to make the most of the ‘Power of One’ for all our client partners.”

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