Campaign Link: https://www.instagram.com/p/DOJJuczklfW/

Bengaluru, 04th September 2025: As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter Moments Collection, launched just ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik. The campaign showcases a vibrant new footwear collection designed to complement every Pujo moment, from morning Pushpanjali to late-night pandal hopping and food walks with families.

With Bata’s rich legacy in West Bengal, the brand has always been a part of Bengal’s cultural fabric. This year, as the dhak beats echo across pandals, Bata presents an exquisite range with metallic sandals, high on-trend mules, sneakers & loafers, the range blends comfort with festive style at unbeatable price starting at just ₹999.

“Pujo mane hata, aar hata mane Bata!” said Badri Beriwal, Chief Strategy Officer & Business Development, Bata India. “West Bengal has always been special to Bata, earlier this year we invested about INR 300 Mn in our Batanagar facility to improve efficiencies as part of our transformation journey for the brand. Now, with our latest collection specially designed for Pujo and our community initiative in Purulia, we wanted to reaffirm our commitment to the East as a key market for Bata. Neel and Darshana bring a stylish charm to the campaign, and we are excited to continue being a part of the celebrations while offering the best of comfort, design, and festive flair.”

“For us, Pujo is the heart of Bengal; a time when tradition, fashion, and celebration come together. From dressing up for Pushpanjali to endless pandal hopping, every step is filled with memories. Bata’s festive collection adds comfort and style to those moments, making the celebrations even more special.” Says Neel Bhattacharya & Darshana Banik.

Beyond the collection, Bata’s heartfelt initiative Eakla Cholo Re supports underprivileged children at the Ananda Marga Children’s Home in Purulia. Inspired by Rabindranath Tagore’s timeless anthem of courage and compassion, the initiative reflects Bata’s commitment to empower children to step into the future with dignity, hope, and new shoes.

Launched on January 8th, the campaign kicked off with a special inaugural event featuring renowned actress Darshana Banik. The event brought together women from local households for an intimate discussion on self-love, turning passions into businesses, and the importance of independence. The occasion was filled with fun games, creating a vibrant and empowering atmosphere for the women attendees.

Every Wednesday, SMART Bazaar invites women to make the store their go-to destination, a vibrant hub – their favourite hangout spot – where they can enjoy a variety of in-store activities, expert lifestyle consultations, and a welcoming, relaxing atmosphere.

In addition to these engaging experiences, there will be exclusive, women centric promotions on a range of products, including personal care, fashion, beauty, and more.

Join the Celebration!

Make your mid-week extra special with Women’s Wednesday at SMART Bazaar. Visit your nearest store to be part of this unique experience, because every woman deserves a day that’s just for her!