Bengaluru, December 3, 2025: Croma, India’s trusted omni-channel electronics retailer from the Tata Group, has released insights on air purifier purchases based on its 2025 sales data across online and offline channels. The study highlights where the demand originated, evolving customer preferences, and the growing influence of design and technology on buying decisions.

According to the report, Delhi NCR accounted for 72% of all air purifier sales at Croma, reflecting the region’s response to persistent air quality challenges. Maharashtra followed with 12%, and Karnataka contributed 4%, indicating rising awareness and adoption in other states as well.

HEPA filters remain the top choice for customers, thanks to their proven ability to remove airborne particles such as dust, pollen, and mould. Many shoppers also opted for advanced models featuring multi-layered protection—combining pre-filters, activated carbon filters, and UVC LED technology—for comprehensive defence against pollutants and odours.

“Air purifiers are no longer viewed as niche or seasonal products, they’ve become an essential year-round necessity, especially for customers in cities like Delhi NCR. At Croma, our focus is to guide customers in choosing the right purifier based on room size, budget, and health needs, while ensuring they have access to advanced technology and designs that fit seamlessly into their homes.” said a spokesperson at Infiniti Retail ltd.

White is the preferred colour that was witnessed amongst consumer purchases. The study shows that 77 percent of air purifiers sold across India were in white, followed by 19 percent in black and 4 percent in metallic shades. This suggests that customers still prefer neutral, minimalist colours that blend easily with most home interiors.

The study found that the budget range of ₹5,000 to ₹15,000 price band is the largest segment by volume, contributing 49 percent of total air purifier sales at Croma. The super-premium segment is the next big category with a 36 percent contribution, indicating that more customers are ready to invest in higher end products with better coverage and smarter features. Philips and Dyson together commanded 84% of overall air purifier sales at Croma in 2025, reinforcing their leadership in this category.

Croma recorded its highest weekly air purifier sales in a single week alone, which accounted for 27 percent of the company’s annual air purifier sales. As compared to the last year, this year saw an increase of 30 per cent in the purchase of air purifier, proof of the prevailing air quality. This sharp spike reflects how customers increasingly respond to visible pollution alerts, changing weather and news around air quality by quickly upgrading their homes with air purifiers.

Approximately 12 per cent customers also chose to protect their devices with Croma’s ZipCare plans, adding extended warranty and service support to ensure long term performance of their air purifiers.

Croma’s constant analysis of customers’ purchases and existing external conditions ensure they cater to every customer’s requirement.

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~ Indian buyers overwhelmingly chose practicality – 128GB dominates;

~ Non-Pro models form 86% of sales;

Bengaluru, September 08, 2025: As anticipation builds for the launch of Apple’s next iPhones, Croma, India’s leading omni-channel electronics retailer from the Tata Group, shares key insights into how India buys its iPhones. The study analysed iPhones sold over a year between September 2024 and August 2025 to reveal which storage and colours win, where demand is concentrated, and how consumers across the country upgrade and protect their devices.

Geographically, Maharashtra emerged as the largest iPhone market for Croma with over 25% share of sales during the period. Gujarat was a distant second with 11% and Delhi came a close third with 10%, underscoring a broad base of demand across both western and northern India.

Model mix and size preferences point to value-led choices. Non-Pro iPhones formed just over 86% of total sales, compared to 14% for Pro models, a difference that highlights the strength of mainstream devices as volume drivers. Screen size exhibited a similar pattern with standard-size models such as iPhone 16, iPhone 16 Pro, and iPhone 16e comprising over 87% of sales, while larger-screen devices including iPhone 16 Plus and iPhone 16 Pro Max made up 12.5%, a skew toward the smaller footprint.

Across storage tiers, Indian buyers overwhelmingly chose practicality. The 128GB variant accounted for nearly a third of the iPhone purchases, followed by 256GB at 24.4%, while the higher capacities of 512GB and 1TB together contributed under one percent.

Colour preferences among iPhone buyers revealed clear favourites. Black emerged as the most popular choice, accounting for 26.2% of total iPhone purchases, closely followed by Blue at 23.8%. White also remained a strong contender, making up 20.2% of the devices sold. These trends reflect a continued consumer preference for classic and versatile colour options.

Consumer behaviour around switching, upgrading, and protection highlights the stickiness of Apple’s ecosystem. During this year, 20.5% exchanged an older iPhone for a new model, evidencing a robust upgrade culture. Protection plan adoption also trended higher with 17% of all buyers adding AppleCare, with adoption highest on the latest iPhone 16 series at 20%, followed by iPhone 15 at 14%, iPhone 13 at 8%, and iPhone 14 at 4%.

“What the data shows is a very savvy, yet pragmatic Indian iPhone buyer. They know exactly what they need, prioritizing the seamless experience of the iPhone while making practical choices. This isn’t just about buying a phone; it’s about investing in a trusted ecosystem,” said a spokesperson at Croma–Infiniti Retail Ltd. “Consumers overwhelmingly choose 128GB and non-Pro models, prioritising value while staying within Apple’s ecosystem. We are also seeing a healthy upgrade culture with growing awareness of device protection. As we gear up for the new iPhone, Croma’s role will be the trusted expert who will simplify choices around storage, size, and finish so that every customer buys the device that is right for them and gets the best value for their purchase.”

The post Croma Data Shows Strong Apple Loyalty as 1 in 5 iPhone Buyers Exchange for a New Model appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Unmatched Sound & Freedom

·         100W True RMS rich audio output: Feel every bass drop and vocal nuance fill the room.

·         Dual UHF wireless mics with DSP Controls: Crystal-clear vocals up to 100 m away—no dropouts, no interference.

Built for All-Nighters

·         5 hours of continuous play on one charge thanks to rechargeable smart battery management.

·         Bluetooth 5.3 pairing: Fast, rock-solid connections to smartphones, tablets or laptops—no lag, no fuss.

Performance at Your Fingertips

·         Voice modulation, volume and echo (P1–P5) controls: Sculpt your sound from subtle reverb to stadium-style echo.

·         Three RGB LED modes: Sync your light show to the beat—steady glow, pulse, or disco swirl.

Style Meets Portability

·         Sleek, compact design with a sturdy carry handle: Go from car boot to center stage in seconds.

·         Durable rubberized finish, metal grill that looks as good on your shelf as it does under party lights.

Whether you’re belting out power ballads, hosting a family sing-along or dropping surprise duets at a festival gathering, the Croma 100W Karaoke Machine delivers premium audio, intuitive controls and show-stopper visuals in one stylish package. Grab yours today at Croma stores or www.croma.com and make every moment sing.

The post Ready to steal the show from your favourite club? Meet the Croma 100W Karaoke Machine! appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

·         Croma 1.5T 3 Star AC starting at ₹25,690* (including cashback & exchange)

The post Unbeatable Price Drop at Croma’s Republic Day 2025 Sale, Savings You Will Never Forget appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Under Superrr Exchange, customers exchanging select home appliances and a wide range of other electronic devices will enjoy up to 3x exchange benefits and exclusive rewards and discounts on brand-new products. In addition, they can save up to Rs 21,000 when exchanging old laptops and mobiles.

As a part of this universal exchange initiative, customers can walk in with any old device and walk out with any new product. Yes, this means you can exchange your unused old grinder and walk out with a brand-new Smart TV! What’s more, customers with products that no longer work need not feel left out; even these can be dropped off at their nearest Croma store in exchange for a Rs 500 Croma voucher.

Superrr Exchange will run nationwide across all 550+ Croma stores, making it easier than ever for customers in every part of the country to trade in their old devices responsibly. Every Croma store has a designated disposal area, where old electronics are collected before being ethically recycled in partnership with authorised recycle partners.

Shibashish Roy, Chief Executive Officer, Infiniti Retail Ltd. said, “As we welcome the New Year, Superrr Exchange is helping create new beginnings. People aren’t just getting new devices when they avail of exchange, they’re thinking consciously about buying responsibly. They are also joining a growing movement of people who know that little changes add up to making earth a better place to live.”

In addition to in-store promotions, Croma will spread the word through, social media, outdoor advertising, and other targeted outreach campaigns. By making it more rewarding to upgrade and recycle, Superrr Exchange affirms Croma’s commitment to both its customers and the planet while proving that upgrading to cutting-edge electronics and caring for the environment can go hand in hand. All old electronics will be processed and recycled in an environmentally responsible way.

The post Croma Unveils the Superrr Exchange – Trade in Your Old Electronics for Triple the Benefits! appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, August 19, 2024: As India celebrated its 78th Independence Day, Croma marked the occasion with a unique video campaign that took viewers on a nostalgic journey through India’s technological evolution. Released on the “Unboxed by Croma” channel on YouTube, the four-episode “Past Tech Present” film series beautifully draws out the enduring charm of vintage electronics that have become a cherished part of our history even as we are surrounded by cutting-edge electronics today.

“Past Tech Present” celebrates passion and craftsmanship through stories that symbolise the soul of India’s progress through 77 years of independence. While modern advances continue to shape our daily lives, the heartfelt stories remind us of the simple yet powerful connections we have with devices that once defined entire eras. On this Independence Day, the series acknowledges India’s journey towards the future while embracing the deep-rooted heritage that continues to influence our relationship with technology.

The films showcase four individuals from different parts of India, each preserving a piece of history through their commitment to vintage electronics. From the crackling sounds of a vinyl record to the ticking of a classic wristwatch and from the click of an analogue camera to the static of a vintage radio, the series captures the essence of a bygone era, evoking nostalgia while highlighting the spirit of resilience and continuity.

Episode 1 takes us to Hyderabad, where Mahboob Radio, a historic radio service center founded in 1928, continues to operate even as digital technology dominates the airwaves. Run by Mohammad Mooinuddin Saheb, the store was once a hub of activity with people gathering to listen to the latest news, music, and programs. Despite the passage of time, Mahboob Radio remains a cherished part of the community. Croma proudly salutes Moinuddin’s dedication to preserving a legacy that spans generations.

In Episode 2, the series introduces us to Shaik Mehmood, a vintage watch restorer based in Bengaluru. His shop in Indiranagar is a haven for watch enthusiasts, filled with timepieces that hold sentimental value for their owners. In a world of digital convenience, Mehmood’s unwavering dedication to the art of watch restoration attests to the importance of preserving traditional crafts. Croma honours Mehmood’s commitment to passing on his knowledge to the next generation through a planned YouTube channel, ensuring that the art of vintage watch restoration lives on.

Kolkata’s love affair with music takes centre stage in Episode 3, featuring Munna’s vinyl record store. Operating since the late 1970s, Munna’s shop has been a gathering place for those who appreciate the warmth and depth of analogue sound. Despite the rise of digital music, the store remains a sanctuary for those who seek out vinyl records and cherish the nostalgia they evoke. On this Independence Day, Croma celebrates Munna’s role in preserving the city’s rich musical heritage.

The final episode brings us to Lucknow, where Ravi Kapoor’s photography studio is a treasure trove of memories captured on film. His collection of over a thousand cameras bear witness to the evolution of the technology of photography. Kapoor’s love for photography has grown over the decades, documenting Lucknow’s cultural vibrancy and the everyday lives of its people. Croma acknowledges Kapoor’s dedication to preserving the soul of photography, even as digital technology has taken over the creation of images.

In a world where Independence Day campaigns often focus on patriotic themes, Croma’s “Past Tech Present” boldly takes a refreshing approach that pays tribute to our past and links it to the present. The series taps into the deep emotional connections people have with technology from the past while celebrating the innovations that continue to shape the future. Through a spotlight on vintage electronics, gadgets, and the people who are passionate about them, the campaign offers a unique perspective on India’s journey toward progress. It reminds us that while technology may evolve, the memories and experiences it creates remain timeless.

Mr. Shibashish Roy, Deputy CEO of Croma Infiniti-Retail Ltd, spoke about the thought behind the series, “Technology has always been at the heart of progress. It is important to remember that the gadgets and electronics we enjoy today are a result of decades of innovation, passion, and dedication. ‘Past Tech Present’ is our way of saluting those who are preserving the art and soul of a bygone era for our generation. And in doing so, are inspiring us at Croma to build an authentic, thoughtful, and connected future.”

Through “Past Tech Present”, Croma invites consumers to take a step back and appreciate the foundations on which modern technology has grown. This Independence Day, the film series reminds us that craftsmanship driven by passion has an enduring legacy that bridges the past with the present in the ever-progressing world of electronics.

To watch the video click on the link below:
https://www.youtube.com/playlist?list=PLR_WmRAMNTK7qhNpLjtuzrzJAFtURyExr

To read more about it click on the link below :
https://www.croma.com/unboxed/tag/independence-day-2024

The post Croma’s ‘Past Tech Present’ Film Series for India’s 78th Independence Day Highlights Legacy of Today’s Tech appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

~ 1.5 Ton Split AC at Rs 1,500 per month ~

~ Experience the chill with Split Inverter ACs starting at an unbelievable Rs.24990 ~

~ Save Rs 45,000 on purchase of any ACs ~

~ Get Exchange benefits of up to INR6,500 off on any new AC purchase ~

~ Unbeatable discounts on air conditioners, room coolers, refrigerators, fans, and much more ~

Bengaluru March 19, 2024: Croma has announced its Summer Campaign, till May 2024. With the onset of summer, the most awaited Summer Sale presents the perfect opportunity for customers to prepare their homes to combat the rising temperatures with the latest gadgets with irresistible deals and ease of payment.

Consumers will find 1.5 Ton Split ACs starting at just Rs 1,500 across stores and croma.com. Customers can bring any electronics and take home a new AC. Enjoy the benefits up to INR 45000 and other benefits on an extensive range of 250+ air conditioners, 300+ refrigerators, room coolers, and fans with attractive exchange and upgrade options, cashback offers, and flexible EMI plans of up to 24 months.

The offers include Inverter Split ACs starting from just INR 24990, providing an affordable way to keep your home cool and comfortable, and also has exchange benefits of up to INR 6500 on ACs. Room Coolers are available from Rs.4,500 ideal for those looking for cost-effective cooling solutions. For those interested in premium cooling, the LG INV/AC 1.5 Ton 5-star AC, originally priced at INR 91,990, is now available for just INR 53,490, delivering savings up to INR 45,000. Additionally, the Bajaj PMH 18 DLX Room Cooler is now offered starting at INR4,500, making high-quality cooling more accessible, convenient, and affordable. Customers can also take advantage of up to 24 months of Easy EMI on refrigerators, making it easier than ever to upgrade your kitchen appliances.

Croma Own Label offers mega deals on its host of cooling appliances. Get a Croma BLDC Fan complimentary with every Croma Inverter AC for efficient cooling. With a Croma Side-by-Side Refrigerator, get Croma Coffee Maker at no extra cost. Choose a Croma Water Purifier and get a Croma Air Fryer complimentary, for healthier cooking. Buy a Croma Cooler and get a complimentary Croma 750W Mixer Grinder. Additionally, enjoy No Cost EMI for up to 18 months on purchases over INR 5,000. This is a perfect chance to enrich your home with Croma Branded products with advanced technology with ease of payments and complimentary products.

Croma’s Summer Sale focuses on enhancing your home’s comfort with a selection of premium air conditioners (ACs), offering a solution to stay cool and comfortable. This summer season, Croma is excited to introduce an attractive Universal Exchange Bonus which offers a flat ₹1000 off on any new AC purchase.  Additionally, exchange your old AC and receive bonuses scaled by tonnage: INR1000 for 1 ton, INR1500 for 1.5 tons, and INR2000 for 2 tons. Topping the exchange offers with an additional exchange bonus of as much as INR 2,000. Make your home a haven of cool comfort this season.

Customers will be pleased to know that they are shopping from an environmentally responsible company as every Croma store has designated e-waste bins where customers can drop their electronic waste. Croma ensures that the e-waste is handed over to a trusted recycling partner for safe environment-friendly and responsible disposal. In addition to this, Croma’s united efforts symbolize a commitment to fostering a greener and more sustainable future by planting a tree on behalf of every consumer who deposits their e-waste with Croma.

Consumers can get shopping assistance from highly knowledgeable Croma experts in-store as they explore the latest gadgets. The Summer Sale also extends incredible deals on Fans, Juicers, Mixer Grinders, and other essential appliances to beat the summer heat.

Visit your nearest Croma store and Croma.com to upgrade your gadgets with super savings this summer.

The post Unlock the Magic with Croma’s Summer Campaign 2024 – Spectacular Offers on Air Conditioners, Refrigerators, Room Coolers, and more! appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.