The panel also featured distinguished industry leaders, including former PwC India Chief Marketing and Communication Officer Nandini Chatterjee and BJP Spokesperson and senior lawyer Charu Pragya. The insightful session was moderated by BW Business World Senior Editor Ruhail Amin.

A standout testament to Singrauli’s enduring legacy is its very first 200 MW unit. Commissioned way back in 1982, this unit continues to operate at a phenomenal Plant Load Factor (PLF) of nearly 100%. More than four decades later, it stands as a shining template of engineering excellence, rigorous operational discipline, and a robust maintenance culture. Beyond generating critical power for the nation, NTPC Singrauli continues to produce something equally invaluable: institutional knowledge, leadership, and a template of inspiration for the entire power sector.

The comprehensive communication workshops engaged a vibrant cross-section of the township’s stakeholders. Crucial discussions with regional media representatives centered on upholding journalistic credibility, maintaining corporate transparency, combating fake news, and navigating the rising influence of Artificial Intelligence in media management. Dedicated interactive sessions with NTPC executives reinforced the core philosophy that the fundamentals of effective communication—reading, writing, and active listening—remain indispensable.

The training culminated in an advanced session with the senior leadership team focusing on Crisis Communication, where a realistic mock press conference demonstrated that successful crisis mitigation relies as much on proactive preparation, institutional credibility, and empathy as it does on hard facts.

The engagement also extended beautifully to the next generation, featuring an energetic interaction with nearly 150 local school students. The infectious enthusiasm of the youth was channeled into a lively quiz competition, where students were passionately encouraged to cultivate diverse hobbies, sustain their innate curiosity, and build lifelong reading habits.

Furthermore, the journey itself brought forward-looking reflections, from observing the vibrant, screen-free township life with families playing badminton at the Executive Club, to recognizing the regional need for enhanced road connectivity on the drive from Varanasi to Singrauli—a vital belt that actively powers the nation.

The successful workshop received widespread interest and appreciation across all stakeholder groups. Immense gratitude is extended to Shri E. Prabhakara Rao, Executive Director and Head of Project (HoP), for his stellar encouragement and overarching guidance, as well as to Dr. Om Prakash, Rahul Prasad, and Siddhartha Mandal for their meticulous planning and flawless execution in making this memorable chapter possible. Content shared  on a Linked in post by Shri K M Prashanth.

#NTPC #Singrauli #CorporateCommunication #Leadership #MediaRelations #CrisisCommunication #KnowledgeSharing #Learning #LeadershipDevelopment #Quizzing #LifelongLearning

Akshat brings with him close to two decades of experience in strategic communications, reputation management and media relations across the automotive, corporate, FMCG and consumer sectors. Over the years, he has worked with leading brands including Tata Motors, Yamaha, Jaguar Land Rover, Jeep, FIAT, Kinetic Green, Simple Energy, Castrol and Greaves Cotton, among others.

Prior to joining Storytellers 101, Akshat served as Vice President at Weber Shandwick India, where he led key mobility and corporate mandates over an eight-and-a-half-year tenure with the agency. During this period, he played an instrumental role in shaping integrated communication strategies, leadership positioning, product launches, crisis communication and reputation management initiatives for some of India’s most recognised brands. Before Weber Shandwick, he worked with Perfect Relations and Allied Blenders & Distillers, building expertise across corporate communications, crisis management and media engagement.

At Storytellers 101, Akshat will focus on strengthening the agency’s communications capabilities, scaling integrated mandates, mentoring teams and driving growth across emerging and high-impact sectors.

Commenting on the appointment, Leon De Souza, Founder & CEO, Storytellers 101 Communications, said, “Storytellers 101 has grown steadily over the past 12 years, and bringing Akshat on board is an important step in strengthening our senior leadership team. His experience will further add depth to the agency as we continue to grow. We are excited to have him with us, and this is also part of a larger plan to bring in more senior industry talent in the near future. “

Devendra Singh, COO, Storytellers 101 Communications, added, “Akshat has built strong knowledge of the communications ecosystem across sectors over the years, and we are happy to have him on board. As we look at expanding into new verticals, his experience will be key in further strengthening our communications capabilities and ensuring we continue to build on the strong foundation we have created.”

Speaking on his new role, Akshat Jain, Managing Director, Storytellers 101 Communications, said, “What excited me most about Storytellers 101 is its entrepreneurial energy, creative mindset and strong focus on impactful storytelling. The communications landscape today demands authenticity, agility and culturally relevant narratives, and that is something the agency strongly believes in. I look forward to working closely with Leon and the team to build meaningful communication strategies, nurture talent and create impactful stories that drive both brand reputation and business growth.”

With this appointment, Storytellers 101 aims to further strengthen its presence across sectors while continuing to tell stories that create impact through its work.

Kashyap shared practical insights and industry-tested methods to help future communicators remain composed, think strategically, and act responsibly in high-pressure situations. The workshop proved highly interactive and enriching, offering students a deeper understanding of timely communication, strategic decision-making, and effective crisis management.