• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape

Mumbai, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.

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Bengaluru – June 09, 2026: Flipkart Group, India’s homegrown e-commerce marketplace, through Flipkart and Myntra, today announced that it has joined as a Meta affiliate partner to scale creator-led commerce in India by making product discovery and shopping more seamless for customers.

The partnership enables creators to discover and tag products from Flipkart and Myntra directly within their posts and Reels through affiliate integrations, making it easier for consumers to discover and shop for products seamlessly. The partnership launches on Facebook, with Instagram as the next phase of a planned rollout across Meta’s platforms.

Flipkart Group identified this shift in consumer behaviour two years ago and has been systematically building for it through investments in creator infrastructure, content-led commerce, and platforms like Creatorhood and Affluencer.

The partnership underscores the broader shift in how digital commerce is evolving in India: from search-led transactions to discovery-led, creator-influenced shopping. As social platforms become important discovery destinations, especially for GenZ customers, the Flipkart Group is bringing together content, creators, brands, sellers and trusted commerce infrastructure.

For shoppers, the experience is simple: they see a product in a creator’s post or Reel, tap the product tag, and complete the purchase on Flipkart or Myntra. For creators, it creates a structured way to turn recommendations into income by earning commission from sales generated from their posts. For brands and sellers, it opens up a new route to reach high-intent audiences through content that is more contextual, authentic and culturally relevant.

Empowering India’s Creator Economy
The initiative puts creators and customers at its core, and reflects the growing influence of creators in shaping how young consumers discover, evaluate and shop online. As social platforms become primary discovery destinations, especially for GenZ consumers, creator recommendations carry real purchase influence. The Flipkart Meta affiliate partnership is designed to formalise and scale this dynamic, creating a structured, accessible path for creators of all sizes to participate in commerce, and for their audiences to shop from the content they already engage with.

India’s shopping behaviour is shifting rapidly. According to the ‘How India Shops Online 2026’ report by Flipkart and Bain & Company, GenZ now accounts for 40%–45% of India’s e-retail shoppers and drives nearly half of incremental e-retail orders, with influencer-led discovery and social content playing an increasingly significant role in purchase decisions  across categories, from fashion and beauty to gadgets and lifestyle, and across both metros and non-metros.

Value Across the Ecosystem
For Consumers: It enables a frictionless path from discovery to purchase. Shoppers see a product in a creator’s post, tap the tag, and buy directly on Flipkart or Myntra, in a shopping experience anchored in content they already trust.

For Creators: A new, accessible income stream tied directly to the content they already create. Creators can discover and tag affiliate products in posts and Reels, earn a commission on every sale, and manage everything from one dashboard. The program is open to micro and nano creators, not just established influencers, broadening monetisation access across the creator community.

For Brands and Sellers: As India’s e-commerce ecosystem continues to expand, this partnership will create substantial opportunities for MSMEs, entrepreneurs, and sellers by helping them improve product visibility, expand market access, and connect with new consumer segments through creator-led engagement. Brands and sellers can select which products to feature, set their own commission rates, and reach high-intent audiences through recommendations that are more authentic and contextual than traditional advertising.

Commenting on the launch, Ravi Iyer, CFO, Flipkart Group said, “Two years ago, Flipkart recognised that GenZ was rewriting the rules of Indian retail. That discovery was moving from search bars to social feeds, and that creators were becoming the new storefront. This partnership with Meta is a natural extension of that conviction. It gives creators a direct path from influence to entrepreneurship, and offers brands a way to reach consumers through content that feels real, not advertised.”

Arun Srinivas, Managing Director and Country Head of Meta India said, “India is one of the most exciting creator economies in the world, and this partnership with the Flipkart Group reflects our commitment to making that opportunity real for creators of every size. By bringing together Meta’s discovery platforms and Flipkart’s marketplace infrastructure, we are creating a direct path from inspiration to income and helping businesses reach consumers through content that feels authentic, not advertised.”

The Flipkart Meta partnership marks the beginning of a deeper integration between social discovery and trusted marketplace infrastructure in India. As creator commerce scales, Flipkart Group is positioned to be the platform where that discovery converts, across categories, across markets, and across every tier of the creator economy.

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Mumbai: Indian Institute of Creative Technologies (IICT) and Hungama Digital Media Entertainment successfully hosted “Lights, Camera, Code: The New Storytelling Stack” at the IICT Campus, NFDC, Mumbai. An official satellite event of Mumbai Tech Week (MTW) 2026. The third edition of Mumbai’s flagship AI festival, organised by the Tech Entrepreneurs Association of Mumbai (TEAM) around the theme “AI in Action”, MTW 2026 takes place on 29-30 May at the Jio World Convention Centre, bringing together developers, founders, investors, policymakers and students showcasing real world AI applications across sectors.

The post Every Creator Will Become a Studio: Industry Leaders Map India’s AI-Powered Storytelling Future at Mumbai Tech Week 2026 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

May 14, 2026; Mumbai, India: As marketing, media and advertising continue to transform through the rapid influence of AI, evolving consumer behaviour, creator-led ecosystems and emerging storytelling formats, Goafest 2026 is set to present 13 distinct Masterclasses that urges attendees to redefine creativity, rethink strategy and reimagine the future of the industry.

Each masterclass is led by some of the industry’s most respected voices and in partnership with academic institutions, industry bodies and leading tech platforms. The Masterclasses are designed to promote practical, real-world learning; bridging the gap between inspiration and implementation.

Reputed professors & industry leaders from institutions and organisations, including the LIONS WARC, Mudra Institute of Communications Ahmedabad (MICA), Asian Federation of Advertising Associations (AFAA),  Market Research Society of India (MRSI), Whistling Woods International have lent support to power learning. Additionally, platforms such as LinkedIn , Spotify Advertising, Google, JioHotstar, and PrsmX by Mobavenue, as well as service partners like MediaKart, White Rivers Media will present masterclasses to empower the industry to leverage technology like never before.

The Masterclasses will cover a wide spectrum of themes shaping the future of marketing, media, advertising and entertainment. From AI-driven filmmaking and creator-led communities to consumer psychology, platform storytelling, social culture, audio-first creativity and omnichannel brand building, each masterclass is designed to offer delegates direct access to industry practitioners and thought leaders through focused, high-value interactions that bridge the gap between inspiration and implementation.

Through these Masterclasses, Goafest 2026 continues to strengthen its position as a platform for continuous learning, cross-industry collaboration and meaningful conversations around the future of the business. By bringing together academia, platforms, strategists, creators, storytellers and technologists under one roof, South Asia’s leading media, marketing and advertising festival aims to create an environment where delegates can learn, adapt and prepare for the industry’s next phase of growth.

Registrations for masterclasses are mandatory via https://goafestreg.tecogis.com/MasterClassApp/masterclass

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