Hosted as part of Goafest 2026, South Asia’s premier festival for advertising, media, and marketing, Advertising Rocks has evolved into a vibrant stage where creativity meets entertainment. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance through multiple rounds, culminating in a live finale at Goafest 2026. Shortlists will also get an opportunity to be a part of the festival at no cost.

Each category will feature four finalists, with winners determined through a combination of jury scores and audience voting, ensuring an engaging and interactive experience for both participants and attendees. Winners will receive cash prizes, with the Solo category offering ₹50,000 (winner) and ₹25,000 (runner-up), and the Duet category offering ₹1,00,000 (winner) and ₹50,000 (runner-up).

Subhash Kamath, Former CEO of BBH and curator of Advertising Rocks, said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”

Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee and Chief Executive Officer of Havas Media Network India, said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. Music has always been close to my heart, which makes this initiative something I connect with deeply. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent and celebrate the power of creative expression beyond advertising.”

Registrations for Advertising Rocks Season 4 are now open, with the submission deadline set for April 30, 2026. Participants can sign up to showcase their musical prowess and performance skills. With Advertising Rocks Season 4, the festival promises not just ideas and insights, but a celebration of passion, performance, and the many talents that define the industry.

To submit Advertising Rocks entries, fill out the form here: Ad Rocks Registration 2026

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Creating Tangible Global Pathways for Indian Agencies

At the heart of this collaboration is a commitment to deliver meaningful, practical benefits to India’s creative, advertising, communications, and marketing ecosystem.

The first initiative of this partnership actively helps the Indian creative community take their work to the global stage. Kyoorius will sponsor 50% towards entry fees to the 2026 Clio Awards for all entrants of the 2025 Kyoorius Creative Awards and 2025 Kyoorius Design Awards.

“Partnering with the Clios allows Kyoorius to strengthen its presence as a friend to the industry, by continuing to open doors for Indian agencies and creators,” said Rajesh Kejriwal, Founder and CEO of Kyoorius. “This is not just about awards. It’s about building real bridges between India and the global creative ecosystem, and ensuring India’s best work gets the visibility and recognition it deserves.”

“India is one of the most dynamic and influential creative markets in the world,” said Nicole Purcell, CEO of Clios. “Partnering with Kyoorius enables us to strengthen our long-term commitment to the region, engage more meaningfully with the Indian creative community, and expand opportunities for their work to be celebrated globally-across the Clios and through our owned platforms, including Muse and Ads of the World by Clios.”

Beyond Awards: A Long-Term Vision

The collaboration is designed to extend well beyond awards, trophies and ceremonies. Over time, the Clios and Kyoorius will explore opportunities across platforms and initiatives, ranging from learning and talent development to thought leadership and global exchange, creating pathways that bring the Indian industry closer to the international creative community shaped by the Clios.

What This Means for India’s Creative Industry

At a time when Indian agencies, brands, and creators are producing work of growing global relevance, the Clios–Kyoorius partnership provides:

• Global benchmarking for Indian creative and effectiveness work
• Increased international visibility for Indian ideas and talent
• Credibility and rigour through globally aligned judging systems
• Concrete pathways for Indian winners to participate in global awards
• A stronger bridge between India and the world’s creative capital

This partnership signals a clear intent: to ensure that Indian creatives and creativity is not only celebrated locally, but recognised, respected, and rewarded on the global stage.

Expect more announcements in the weeks to come.

The post Kyoorius and the Clio Awards Announce Strategic Partnership to Elevate Indian Creativity to the Global Stage appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.