BENGALURU, India – 9 July – Nurix AI, an enterprise AI company building autonomous AI software and agents for complex business workflows, today announced the acquisition of Verloop.io, one of India’s leading enterprise conversational AI companies, expanding its conversational AI capabilities across voice and chat for businesses in India and the Middle East.

The acquisition builds on NuPlay, Nurix’s flagship voice AI platform for customer engagement, and adds Verloop.io’s chat automation expertise and regional customer base. Verloop.io currently powers more than 20 million+ customer interactions every month., with particular relevance for sectors aligned with Nurix’s focus, including financial services and retail. With this acquisition, Nurix AI and Verloop.io are uniquely positioned to help enterprises production-grade AI agents across voice, chat and emerging AI-native channels, delivering measurable business outcomes at scale.

Nurix, founded by serial entrepreneur Mukesh Bansal, builds AI agents that help enterprises automate complex workflows and drive measurable business outcomes. Backed by General Catalyst, Accel and Prosus, the company has focused on helping enterprises move beyond AI pilots to production-grade deployments that improve efficiency, reliability and operational performance.

“AI is becoming a core operating layer for enterprises, but its value will be measured by real business outcomes, not pilots,” said Mukesh Bansal, Founder and CEO of Nurix AI. “Acquiring Verloop.io strengthens our ability to help enterprises move from experimentation to measurable ROI. Their expertise in chat automation, combined with  Nurix’s work voice AI, gives us a stronger platform to automate workflows across key customer touchpoints.”

Founded by Gaurav Singh, Verloop.io built its business around helping enterprises automate customer conversations across digital channels across banking, fintech, retail and telecommunications. As part of Nurix AI, Verloop.io’s team and operations will support the company’s expansion across chat-led customer engagement use cases, particularly in markets where messaging-first interactions are central to how businesses serve customers. As part of the transaction, Gaurav Singh will join Nurix AI as part of the company’s leadership team, helping shape product strategy, enterprise go-to-market and the next generation of AI agents.

“Over the last decade we’ve learned that enterprises don’t struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale. Together with Nurix I, we have exactly the kind of agentic platform we believe the market needs, and together we can dramatically accelerate how quickly enterprises adopt autonomous AI across the customer lifecycle.”, said Gaurav.

The acquisition expands Nurix’s ability to support enterprises that need AI agents across both synchronous voice interactions and asynchronous chat-led journeys.

Following the transaction, Verloop.io will become part of Nurix AI. The companies are not disclosing further product integration plans at this time.

Unveils World’s First AI Native CRM + CDP + Marketing Automation Stack for Consumer-Focused Businesses; Integrates Meta & Google for Closed Loop Attribution

Hyderabad, May 18, 2026 — Zithara.AI, an AI first retail intelligence platform, announced its strategic entry into the Australian market with the onboarding of Ernesto Buono Fine Jewellery , the esteemed Sydney-based luxury atelier, as its first customer in the region. The launch marks the introduction of Zithara.AI’s unified AI-stack bringing together Customer Relationship Management (CRM), Customer Data Platform (CDP), marketing automation, conversational AI, omnichannel communication and online reputation management into a single platform built specifically for consumer-focused businesses in Australia.

Alongside this expansion, Zithara.AI also unveiled proprietary Meta and Google integrations designed to enable closed loop attribution for offline retail businesses. The platform allows brands to connect digital engagement, social media interactions and advertising spends directly with in store visits, customer conversations and final purchases, helping retailers clearly measure business impact and return on ad spend (ROAS). Unlike traditional CRM platforms designed primarily for B2B workflows, Zithara.AI is purpose built for consumer-focused businesses operating across physical stores, websites, WhatsApp and social platforms, enabling retailers to centralise customer intelligence and create a unified 360-degree customer view.

As part of the partnership, Ernesto Buono Fine Jewellery will implement Zithara.AI’s AI native CRM platform to unify customer journeys across in store consultations, WhatsApp conversations, Instagram and Facebook interactions, Google reviews and digital campaigns into a single intelligence layer. Founded by master jeweller Ernesto Buono, the Sydney based luxury jewellery atelier is known for its bespoke engagement rings, wedding bands and handcrafted fine jewellery and was recently named among Luxury Lifestyle Awards’ TOP 100 Jewelry & Watch Brands for 2025. Through this deployment, the brand aims to centralise customer data, automate personalised engagement workflows, improve retention and drive repeat purchases while maintaining the personalised luxury experience that defines the brand.

Varun Kashyap, Founder, Zithara.AI, said, “We are excited to enter the Australian market with Ernesto Buono Fine Jewellery as our first customer in the region. Luxury retail is built on relationships and personalised experiences, and our platform is designed to help brands unify every customer touchpoint into one intelligent ecosystem. From WhatsApp inquiries and social engagement to in store purchases, retailers can now build stronger and more measurable customer relationships powered by AI.”

Sridevi Reddy, Co founder, Zithara.AI, added, “Australia has always been a strategic market for us as retailers increasingly look for data driven engagement and measurable marketing outcomes. Through this expansion, we aim to help consumer brands bridge the gap between online engagement and offline retail experiences while improving customer retention, repeat purchases and overall customer lifetime value.”

The platform’s AI native architecture includes its proprietary AI Agentic Framework (MCP – Model Context Protocol Server), a retail first orchestration layer that monitors customer behaviour across physical stores, websites, WhatsApp, Meta and Google to automate engagement workflows and customer follow ups. Zithara.AI also offers Ziri, its AI powered data intelligence agent that delivers real time insights on store performance, customer behaviour and campaign effectiveness directly to business leaders without the need for complex dashboards. In addition, the platform supports unified messaging across WhatsApp, Instagram and Facebook Messenger, helping retailers manage all customer conversations through a single interface while also enabling AI driven Google review nudging and online reputation management.

The launch further strengthens Zithara.AI’s growing international presence across consumer retail markets. The company currently supports more than 500 retailers across India and Southeast Asia. Businesses using the platform have reported up to 3x increase in repeat purchases, 28% improvement in customer retention, 25% uplift in customer acquisition, 25% higher WhatsApp conversion rates and 60% growth in customer lifetime value.