Frodoh Partners with Chaupal to Introduce Industry First, First-Screen Monetisation

Newsmantra — Thu, 23 Apr 2026 13:41:50 +0000

~Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation~

April 22nd, 2026; Mumbai, India: Fast-growing AdTech firm, Frodoh announces a strategic partnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewer experience, the technology is an industry first equation for OTT platforms.

Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session depth, viewing intent, and discovery behaviour unique to connected TV specifically within the home screen while keeping content streaming completely ad-free. These formats are designed to align with user behaviour, ensuring visibility while maintaining a seamless and non-intrusive interface.

Speaking on the association, Sandeep Bansal, CEO, Chaupal said, “At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainable growth that doesn’t compromise the trust of our audience. By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetization layer that integrates seamlessly into our UI, ensuring that discovery remains native and non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.”

Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust in Frodoh partnership and look forward to working alongside them.”

With this partnership, Frodoh and Chaupal redefine a focused shift towards monetising scalable path, enabling OTT platforms to drive incremental revenue without disrupting the core viewing experience.

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Hershey’s Lights Up Festive with its First 3D CTV Masthead in Collaboration with Frodoh

Newsmantra — Wed, 24 Dec 2025 07:20:23 +0000

23^rd December, 2025; Mumbai, India: Hershey’s launched its first ever 3D Masthead this festive season with a high-impact Connected TV activation executed in partnership with Interactive Avenues and Frodoh. The campaign went live during India’s opening ODI against Australia capitalising on heightened festivities and match day consumption to drive reach and impressions across CTV households.

The 3D creative, developed in collaboration with Interactive Avenues and delivered through Frodoh’s CTV network, transformed the home screen into a premium showcase featuring the Hershey’s Kisses Festive Moments pack in rich gold tones. The immersive format brought the signature Kisses into focus with depth, motion, and festive led detailing, paired with the line “Unwrap Bonds with Hershey’s.” The result was a warm, celebratory moment that felt like a storefront reveal and stood out cleanly in the viewer journey.

Across the high-viewership days, the campaign delivered effective CTV household reach encompassing in millions, reinforcing how impact-led CTV formats, supported by strong agency planning, can elevate festive storytelling at scale. By pairing a marquee cricket match with Frodoh’s attention-first placement, Hershey’s secured strong seasonal visibility and strengthened the festive appeal of its Kisses gifting range.

Speaking on the association, Kamy Devaguptapu – Director of Marketing India, Hershey’s said, “Our Diwali campaign with Frodoh brought Hershey’s Modern Gifting vision to life through an immersive 3D Connected TV experience. Showcasing the elegance of Hershey’s Kisses Festive Moments pack, we connected with millions of households during India’s biggest celebration.”

Mohammed Tauseef Unea, Director Business, IPG, added, “We are proud to have successfully executed the Masthead innovative Connected TV campaign. The Hershey’s initiative delivered strong performance with showcasing the Hershey’s Festive Pack. The results demonstrate that Hershey’s message reached a wide yet high-quality audience, supported by strong engagement indicators. Overall, the campaign met its objectives from both a performance and efficiency standpoint. We look forward to driving similarly groundbreaking campaigns in the future.”

Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Hershey’s Kisses is a strong festive brand, and the 3D Masthead gave us the right canvas to bring that warmth onto Connected TV. Running the campaign alongside the India–Australia ODI created a natural high-attention moment, and the immersive creative helped the brand land its festive message without any friction. We’re glad to support Hershey’s first 3D Masthead on CTV and look forward to building more festive, impact-led experiences together.”

With this campaign, Frodoh and Hershey’s reinforced how CTV can deliver high-attention visibility for seasonal retail moments.

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Frodoh Partners with Chaupal to Introduce Industry First, First-Screen Monetisation

Hershey’s Lights Up Festive with its First 3D CTV Masthead in Collaboration with Frodoh