Poornima holds profound spiritual significance in the Hindu calendar, symbolizing peace, prosperity, and selfless service. Aligned with these timeless values, Bikanervala Bangalore embraced the sacred principle of “Annadanam Mahadanam”—the belief that feeding the hungry is the highest form of charity—by serving freshly prepared, nutritious meals to more than 500 underprivileged people.

Nourishing the Body and Soul:

The food distribution drive, which took place between 5:00 PM and 7:00 PM, saw a joyful turnout of poor women, children & the old. Prioritizing hygiene, quality, and taste, the culinary experts at Bikanervala curated a traditional, wholesome menu that resonated deeply with the values of the company.

The beneficiaries were served a hearty spread consisting of fluffy, golden Puris, a rich and savory Mixed Vegetable Curry, a fragrant Vegetable Pulao accompanied by a refreshing Pachadi and a traditional sweet finale of rich Besan Chakki along with Clean, packaged Drinking Water

Reflecting on the success and emotional impact of the initiative, Mr. Pramod Murarka,  Director of Bikanervala Bangalore, stated:

“At Bikanervala, our relationship with society extends far beyond serving quality food through our outlets. We believe in serving humanity with dignity and care. Poornima is an occasion of gratitude and reflection, making it the perfect time to give back to the community that has always supported us. Witnessing the smiles on the faces of over 500 people today reinforces our belief that when food is served with love, it nourishes not only the body but also the soul. We are deeply grateful to Sri Salasar Balaji Seva Samiti for partnering with us to make this noble endeavor possible.”

Deepening Community Impact

The Annadanam Seva successfully achieved its core objectives of reinforcing Bikanervala’s long-term dedication to social responsibility and fostering a culture of collective kindness. By bridging corporate resources with grassroots community needs, the event significantly bolstered the ongoing social welfare efforts of the Sri Salasar Balaji Seva Samiti.

Both organizations worked in seamless coordination to ensure that the event was conducted smoothly, respecting the dignity of every single beneficiary. This drive marks another milestone in Bikanervala Bangalore’s overarching vision to create a meaningful, positive impact on society, proving that a business truly thrives when it uplifts the community around it.

These recognitions highlight the station’s exceptional performance in leveraging digital media for impactful communication, alongside its sustained commitment to nurturing grassroots talent and sports infrastructure in surrounding rural communities. This achievement marks a memorable milestone for the power major, reflecting the dedication, innovation, and collective efforts of the entire team toward organizational and social excellence.