The post Gandhian Wisdom Inspires Communication Strategies in the era of Artificial Intelligence; at the PRSD’s Communication Conclave 2024. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The debate, moderated by Dr Samir Kapur, Director, Adfactors, featured a distinguished panel of speakers comprising Ms Akanksha Jain, Head PR and Communications BharatPe, Ms Jyoti Rai, Sr Communications & PR Strategist South Asia, Rotary International, Ms Tehseen Zaidi, Head External Communications, Syngenta Pvt Ltd, and Ms Akshita Agrawal, Communications and PR Lead, Magicbricks.

Ms Tehseen Zaidi started out by sharing her experience of working towards empowering women while she recounted her personal journey beginning from a modest background in a small town and the learnings which inspired her to emerge as a force for change for women in rural India. She said this can be helped by creating an interlinked chain of women who empower each other. She also highlighted the scope and impact of change-making CSR as a powerful force while sharing initiatives launched for uplifting rural women and farmers who are now earning their own livelihoods.

Ms Akshita Agrawal talked about her interest in human development and bringing a woman’s perspective to communication and brand management and her continuing endeavour to charting a new path amid traditional mindsets and stereotypes. Recalling her experience of breaking the mould by being the first in her family to enter the world of public relations and the pride of being a first-generation PR leader, she also stressed the importance of the right opportunities at the right time.

Speaking about fostering a collaborative spirit while making strident efforts to make your voice heard as a woman, Ms Akanksha Jain said that this is ultimately reflected in the kind of communication campaigns that are developed with a new understanding. She also mentioned the challenges of being a woman in a corporate environment and how she navigated her way through them to emerge as a leader. Women also possess a natural ability to establish emotional connections which is crucial in communication, she emphasised.

For her part, Ms Jyoti Rai shared her experience of working in the field of health and education for targeting traditionally marginalised sections of women and children as beneficiaries and the significance of effective communication which can drive positive change. She talked about the huge potential for communication and PR for social development in the government and private sectors. As an example, she narrated her role in the brand campaign for successful eradication of polio in India.

In conclusion, the panellists agreed that the foundation for a strong nation is ultimately laid down by strong women even as they called for a national resolve to strengthen ‘Nari Shakti’.

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The discussion focused on Gandhiji’s unique style of communication during India’s freedom struggle and explored the hypothetical question: Would India have gained independence if there had been Artificial Intelligence (AI) and social media during the freedom movement?

Shri Srijan Pal Singh opened the discussion by highlighting the transformative influence of AI, noting that today, AI—especially Generative AI—is not just a tool but an agent capable of independent thought. He compared this to the revolution brought about by the printing press, first used in 1454, and how powerful tools in the hands of people can influence the dissemination of truth. He raised the question of how AI, with its vast capacity for information sharing, could have potentially altered the course of India’s struggle for independence. However, he cautioned that access to information doesn’t always guarantee the pursuit of truth, a point that becomes even more relevant with AI systems that are beginning to “think” for themselves.

Shri Shishir Sinha delved into the 7-38-55 rule of communication, which states that only 7% of communication comes from words, while 38% is conveyed through tone of voice and 55% through body language. Gandhiji mastered this, making his presence and tone a crucial part of his persuasive strategy. His calm and confident demeanour reinforced the message of peace and persistence.

The panel then discussed Gandhiji’s effective use of non-verbal communication and persuasive techniques. Shri Rakesh Sharma spoke about how Gandhiji did not need hashtags or digital platforms; instead, he used symbolic tools like his iconic lathi, representing strength and nonviolence. His non-verbal communication—particularly how he carried himself and his actions—profoundly impacted the masses, reinforcing his message of nonviolent resistance.

Dr. Jawahar Karnawat provided insights into Gandhiji’s use of print media, such as Indian Opinion, Young India, and Navjivan Press, which were pivotal in spreading his ideas of nonviolence, justice, and independence. He emphasized how Gandhiji believed that journalism should never be used for selfish ends, but to serve the public good and teach by example. Gandhiji’s mastery of both verbal and non-verbal communication made him a true mass communicator and a persuasive force in uniting the country.

While the panel acknowledged the power of AI in sharing information quickly and widely, they also highlighted that the pursuit of truth—central to Gandhiji’s philosophy—must remain at the heart of journalism and public communication, even as technology evolves.

Dr. Sarvesh Tiwari wrapped up the session by reiterating that there has been no greater mass communicator than Gandhiji, whose communication was grounded in truth, nonviolence, and sincerity. His message, conveyed through actions and words, remains as relevant today as it was during the freedom struggle.

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