Bengaluru, 22^nd October 2024: Colorbar, a leader in beauty innovation, proudly unveils its latest breakthrough — Crystal Glow Hybrid Foundation, presented through a one-of-a-kind CGI campaign. The product is aptly titled as ‘Glow Like Never Before,’ and the campaign captures the product’s essence through a visually striking CGI video, positioning the Crystal Glow Hybrid Foundation as a game-changer in the beauty industry.

In line with Colorbar’s philosophy of Made for Magic,’ the Crystal Glow Hybrid Foundation is not just about glow, it’s about bringing innovation to life with products that are backed by science, to ignite the magic that lies within. Furthermore, this campaign blends the worlds of beauty and cutting-edge technology, reflecting Colorbar’s commitment to redefining the beauty experience.

Mr. Samir Krishan Modi, Founder and Managing Director of Colorbar, commented on the launch, stating, “The introduction of the Crystal Glow range represents a significant step forward in beauty innovation, with the Crystal Glow Hybrid Foundation at the forefront, offering flawless coverage and a naturally radiant glow. This range reinforces our commitment to offering science-backed beauty solutions that inspire confidence and creativity. Rooted in the philosophy of ‘Made for Magic,’ this launch aims to evoke the inner magic, empowering individuals to embrace their unique beauty. The CGI video for the launch of the Crystal Glow Hybrid Foundation further highlights our dedication to delivering a more immersive and engaging consumer experience by seamlessly blending the physical and digital worlds.”

The Crystal Glow Hybrid Foundation introduces a hybrid formula that combines the benefits of BB, CC, and DD creams in a singular product, offering both flawless coverage and an all-day radiant glow. Lightweight, hydrating, and packed with skin-loving ingredients, it’s designed to elevate everyday beauty routines, providing a naturally luminous finish that lasts from morning to night.

In a bold move, Colorbar’s CGI initiative goes beyond traditional advertising with its innovative integration of digital technology. The CGI video has already garnered attention from Mad Over Marketing and The Word Magazine, further amplifying its impact. This marks a significant step forward in Colorbar’s product marketing strategy, reinforcing the brand’s commitment to breaking boundaries and embracing futuristic, science-backed beauty solutions that are truly Made for Magic.

The Crystal Glow Hybrid Foundation, priced at Rs. 1,499, is now available across all Colorbar stores and official website, as well as e-commerce platforms like Nykaa and Myntra, and retail outlets such as Lifestyle, Shoppers Stop, and more.

Explore the future of beauty and #GlowLikeNeverBefore with Colorbar’s Crystal Glow Hybrid Foundation, where technology meets everyday radiance.

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Colorbar is committed to bringing out the beauty and authenticity of every individual. Through this campaign, the brand celebrates all those who choose to live life authentically, whether through their choice of makeup, clothing, or self-expression. Furthermore, #AllShadesOfYou resonates deeply with Colorbar’s philosophy of championing love, equality, and acceptance across all gender identities.

Commenting on the campaign, Mr. Samir K Modi, Founder and Managing Director of Colorbar Cosmetics, said, “At Colorbar, we believe that beauty transcends boundaries and definitions. The #AllShadesOfYou campaign is more than just a celebration of Pride, it embodies our commitment to showcasing magic for all through our brand’s offerings. Our mission is to ignite the inner magic within every individual, offering love, acceptance, and equality. We envision a world where everyone feels confident embracing their authentic selves and is celebrated for their uniqueness. With Colorbar, we are dedicated to infusing your lives with the magic you truly deserve.”

Leading the #AllShadesOfYou campaign is the queen and drag royalty, Rani Ko-HE-Nur (also known as Sushant Divgikar), a celebrated actor, singer, and motivational speaker. She kicked off the dialogue on celebrating individuality with powerful and empowering words at Colorbar’s headquarters. Rani stated, “People ask me why I don’t choose to be either male or female. I am both, what do I do? I am Trans, but I am not asking you to be Trans.” She concluded the conversation with a rendition of her debut song, ‘Pari Hoon Main,’ performing in different voices and flaunting all her shades. The campaign continued with contributions from rising beauty creators, sparking important discussions. Rahil Sayed created an impactful video educating the audience on how makeup’s origin was for men. Sahil Sehrawat joined the conversation, normalizing makeup for men with a look that received widespread acclaim. Finally, Jason Arland ended the campaign, sharing a stunning look with his Instagram followers before heading out on a date. The campaign concluded with compelling narratives by different creators, each narrating their personal stories.

Join Colorbar in celebrating Pride and embracing every shade of ‘magic’ with the #AllShadesOfYou campaign.

The post Colorbar Cosmetics Launches #AllShadesOfYou Campaign to Celebrate the Magic Within Every Individual appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Whether you prefer to visit Colorbar’s exclusive store or the website, you’ll discover a collection of personalized beauty treasures that are as unique as you are. These treasures can be adorned with engravings, adding that personal touch with your name, initials, or a special character. Furthermore, to ensure that you find makeup products perfectly suited to your fabulous self, simply scan a QR code and answer a few questions about your style and you’ll receive personalized skincare and makeup recommendations tailored to your skin tone and makeup preferences.

So, prepare to infuse your Navratri, Durga Puja, and Dussehra looks with a dash of Colorbar’s magic!

The selection for the festivities includes:

Colorbar’s Pro Eyeshadow Palettes: For those who believe in letting the eyes do the talking, these newly launched festive palettes will leave everyone stunned with the allure these will add to this year’s puja look.  Priced at INR 2,800/- the palettes are available in three variants namely- Fairly Tale, Pixie Love and Spellbound, with absolutely magical glittering and matte shades, that are sure to brighten up your look and compliment your both bold and minimal styles for this year’s pandal hopping and Navratri celebrations.

Colorbar’s 24Hrs Weightless Liquid Foundation: This first-of-its-kind hydrating long-wear foundation is designed to make you shine on each and every occasion panning the 9 days! With an exquisite range of 30 shades, it ensures a flawless and radiant look that perfectly complements your unique undertone. Its feather-light consistency effectively retains moisture, resulting in a radiant complexion that stays shine-free throughout the day. The plush, resilient, oil-free, and satin-smooth formula not only offers protection but also ensures your skin remains flawless and well-protected, luxuriously hydrated to prevent any damage.

Priced at INR 1,095, this product is pure and gentle, devoid of parabens, allergens, and fragrances, making it suitable for all skin types.

Colorbar’s Sinful Lip and Cheek Tint: A must-have for the season! This highly pigmented, weightless formula works like magic, delivering an instant flushed look that makes you look lively and fresh! It’s non-sticky, non-drying, and lasts up to 10 hours, ensuring you stay flawless all day long. What sets it apart is its gorgeous velvet matte finish, which is ultra-blendable and buildable, allowing you to create endless youthful, flattering looks for both lips and cheeks. The Colorbar Sinful Lip and Cheek Tint, priced at INR 1,200 in 10 vibrant shades is a true festive season essential destined to become your beauty kit’s new best friend.

Colorbar’s Ultimate Stunner Kajal: This versatile pencil is your Kajal, Eyeliner, and Eyeshadow all rolled into one, offering the utmost convenience for all your festive looks. Its highly pigmented formula delivers an instant release of the deepest black color with a single stroke. What makes it different is its long-wearing, waterproof formula that is in place throughout the day, ensuring your eyes remain the center of attention all night long. Priced at just INR 750, this eye pencil even comes equipped with an inbuilt sharpener, allowing you to achieve a precise tip for applying both thin and thick lines with effortless ease.

Colorbar’s Starry Drops Highlighter: A highlighter that is the perfect companion for your festive beauty routine, delivering an instant glow to your makeup look. It boasts a super lightweight texture that effortlessly imparts a natural, radiant luster, giving you that coveted dewy skin finish. Powered by innovative hyper-gloss technology, it leaves your skin with a divine and ethereal glow. Priced at just INR 1,500 in 2 variants, the gel-like base of the Colorbar Starry Drops Highlighter spreads seamlessly and blends effortlessly, making it an absolute must-have addition to your beauty arsenal. Whether you’re aiming for a dewy daytime look or looking to dazzle with the perfect shimmer for the night, this high-definition highlighter has you covered.

Colorbar’s Fix n Glow Spray: This new setting spray is your secret weapon for flawless radiance that lasts from day to night. Not only does it hydrate your skin weightlessly, but it also locks your makeup in place, ensuring it retains that ‘just applied’ look. Priced at just INR 899, this newly launched spray is crafted with a high-performance formula designed to deliver a flawless finish, effectively preventing your makeup from melting, fading, or creasing. So, revel in the celebrations to the fullest, because Colorbar’s Fix N Glow spray is your trusted ally, ready to preserve your radiant glow for a night of festive fun that you’ll cherish forever.

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The post Colorbar’s Magical Must-haves to Ace this Season’s Navratri, Durga Puja & Dussehra appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.