New Delhi, July 29, 2026: Bergner India, the country’s leading premium cookware brand, made a striking debut at India Couture Week 2026 through an exclusive collaboration with celebrated designer Arpita Mehta, becoming the first cookware brand to be showcased on the India Couture Week runway, one of India’s most prestigious fashion platforms. 

Presented at the Taj Palace, New Delhi, where Bergner featured as Show Partner, the collaboration transformed Bergner’s latest Excalibur Cast Iron collection created in collaboration with Chef Vikas Khanna into an unexpected source of creative inspiration. Drawing from the collection’s signature enamel colours, Arpita Mehta reinterpreted these hues in a couture showcase, blending craftsmanship, color, and contemporary design. This innovative approach blurred the lines between fashion and the modern kitchen. 

The collaboration marks a significant milestone in Bergner India’s ongoing “Fashion for Your Kitchen” campaign, reinforcing the brand’s vision of elevating cookware beyond functionality and positioning it as an integral part of contemporary lifestyle, design-conscious homes, and premium living. 

Today’s consumers no longer view the kitchen as merely a functional space, it has evolved into one of the most thoughtfully designed spaces within the home. As aesthetics increasingly influence purchasing decisions, cookware too is emerging as an expression of personal style. Through this collaboration, Bergner demonstrates how thoughtfully designed everyday essentials can inspire creativity far beyond the kitchen. 

Speaking on the collaboration, Umesh Gupta, Managing Director & CEO, Bergner India, expressed, “This collaboration with ICW and Arpita goes beyond fashion. It’s about transforming cookware into an expression of lifestyle and modern living, and inspiring people to see it as beautifully designed objects that enhance how we live, entertain and celebrate. To see Excalibur’s colour palette reinterpreted on the India Couture Week runway reflects exactly that philosophy at Bergner, we believe great design should extend to every part of the home, especially the kitchen.  

Inspired by the rich enamel finishes of Bergner’s Excalibur collection, Arpita Mehta translated its vibrant palette into contemporary silhouettes celebrating confidence, elegance and craftsmanship, a reminder that exceptional design knows no boundaries. 

Commenting on the partnership, Arpita Mehta shared, “As a designer, inspiration often comes from the most unexpected places. When I explored Bergner’s Excalibur collection, I was immediately drawn to its rich colours, beautiful finishes and refined craftsmanship. Translating those colours into couture was an exciting creative journey, allowing us to celebrate the idea that thoughtful design can seamlessly connect fashion, interiors and everyday living.” 

With this landmark showcase at India Couture Week 2026, Bergner India has once again demonstrated that innovation is no longer limited to product engineering alone, it also lies in how brands inspire culture, creativity and meaningful consumer experiences.

Reinforcing this strong brand alignment, Ananda Dairy Ltd. comes on board as the Co-Presenting Sponsor, seamlessly integrating with the show’s celebration of homegrown pride and nourishment. Further strengthening the association, Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors categories that sit at the heart of everyday Indian cooking and mirror the show’s focus on taste, trust, and culinary excellence.

Reflecting MasterChef India’s broad-based appeal across cookware, energy, and lifestyle ecosystems, the season is further supported by Bergner India, Bharat Gas and Vim ProClean Dishwashing Liquid (Hindustan Unilever Limited) as Special Partners.

Anchored by the return of iconic judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, MasterChef India continues to deliver aspirational content, premium audiences, and deep cultural relevance—making it a definitive platform for brands looking to build meaningful, value-led connections with a nation on the front foot.

Comments:

Akshay Agrawal, Cluster Head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India (SPNI):

“MasterChef India continues to be a preferred destination for brands looking to engage with discerning, value-conscious consumers at scale. The show’s strong credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for categories spanning food, kitchen, energy, lifestyle and more. Our brand partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating a collaborative canvas that delivers both impact and authenticity.”

Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy Ltd:

“At Ananda Dairy Ltd., nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”

MasterChef India airs at 9:00 PM, every Monday to Friday on Sony Entertainment Television and Sony LIV

Link to Day 1 recipe: https://www.instagram.com/p/DL9LFC2yARl/

New Delhi, 11 July 2025: Ever imagined oats in a Pulav? Chef Vikas Khanna just made it happen with Quaker. A pioneer in the plain oats category, Quaker has deepened its association with Michelin-starred Chef Vikas Khanna – a long-time loyalist of the brand to reimagine everyday meals. At the core of this collaboration is the 10 Days Quaker Oats Challenge, where Chef Vikas reinvents oats across sweet and savoury formats – from Indian staples like Upma, Kheer, Pulao, and Chilla to globally inspired delights like Parfaits, Muffins, and Cookies.

Each recipe showcases the remarkable versatility of oats and how effortlessly they can elevate everyday meals. More than just a kitchen staple, oats are a natural whole grain that offer a rich source of fibre and protein – key nutrients that support overall well-being*. With slowly absorbed carbohydrates and fibre, oats help increase satiety, providing lasting energy to power you through the day. This challenge aims to spark a fresh perspective, encouraging consumers to see oats not just as an ingredient, but as a wholesome, delicious essential on every plate.

According to industry insights, ~63% of Indian consumers are actively seeking healthier snack options, with nearly half now reading ingredient labels to evaluate nutritional value. India’s snacking habits are undergoing a transformation, driven by a growing preference for mindful choices that balance taste with well-being. From superfoods and multigrain bites to no-added-sugar indulgences and baked alternatives, today’s consumers are more invested than ever in what they consume.

Quaker Oats aligns seamlessly with this shift. Packed with natural wholegrain oats, 2X protein, fibre, and essential nutrients, it not only fuels your mornings but also provides lasting energy, helps reduce cholesterol, and supports weight management – making it a wholesome, everyday essential. Recognised by the Whole Grain Council, oats are a natural whole grain that contain fibre and slowly absorbed carbohydrates, which can increase satiety and keep you energised for longer.**

“With over 145 years of nutrition expertise, Quaker has always been committed to making nutrition accessible to every home. As consumer preferences aggressively shift toward better yet flavourful choices, we see a growing demand for everyday meals that don’t compromise on taste or nourishment. The 10-Day Quaker Oats Challenge is our way to engage with consumers to experience how they are reimagining oats not just as a nutritious breakfast food, but as a versatile, delicious ingredient that fits seamlessly into modern Indian kitchens. We are thrilled to Partner with Chef Vikas Khanna who truly epitomizes creativity in culinary. This campaign is our leap in making nutritious eating a daily, delightful habit,” said Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India.

“My journey with Quaker has been a deeply personal one. Over the years, I have seen how this humble ingredient, oats, can truly transform the way we think about everyday food. In my own kitchen, I have always believed that food should nourish, comfort and connect, and oats have consistently done that for me. With this 10-Day Challenge, I hope people see oats as the humble hero ingredient. India’s culinary diversity calls for versatile ingredients and oats rise to the occasion, blending beautifully across a range of regional flavours. They offer nutrition without ever compromising on taste. This challenge is a celebration of that versatility,” said Chef Vikas Khanna.

The 10-Day Quaker Oats Challenge seamlessly builds on Quaker’s larger mission of making everyday nutrition simple, enjoyable. While the brand’s recent campaigns have encouraged people to embrace personalised wellness journeys at their own pace, this challenge brings that philosophy to life through action with one delicious recipe at a time.  Quaker Plain Oats, Quaker Oats Multigrain, are available nationwide across retail stores, e-commerce platforms, and select outlets.

To participate in the challenge and know more about this collaboration, follow @quaker_india on Instagram and YouTube @QuakerIndia.