Bengaluru, 30 September 2025: Cellecor Gadgets Limited, one of India’s fastest-growing homegrown consumer electronics brands, has announced its retail partnership with Poorvika Mobiles Pvt. Ltd., South India’s leading multi-brand electronics chain with over 470 stores across Tamil Nadu, Karnataka, Kerala, and Puducherry. Poorvika reported revenues of ₹3,600 crore for the financial year ending March 31, 2024, underlining its strong market presence and consumer trust in the region.

This strategic tie-up is projected to contribute ₹150 crore annually to Cellecor’s topline, further strengthening its leadership position in the southern market.

The collaboration with Poorvika adds to Cellecor’s robust network of alliances with leading regional chains, including LOT Mobiles Pvt. Ltd., Sonu Vision Pvt. Ltd., BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd., spanning thousands of retail outlets across South India.

Together, these partnerships are expected to generate ₹750 crore annually from South India alone, making the region a cornerstone of Cellecor’s nationwide expansion journey.

Speaking on the occasion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Ltd., said: “South India has always been a high-potential market with deep consumer trust in quality and affordability. Partnering with Poorvika strengthens our reach across Tamil Nadu, Karnataka, Kerala, and beyond—bringing our smart TVs, appliances, wearables, and audio products closer to millions of households. This alliance further cements our vision of making happiness affordable, accessible, and truly pan-India.”

With an expansive portfolio of Smart TVs, Smartphones, Wearables, Laptops, Home & Kitchen Appliances, and Audio devices, Cellecor is scaling rapidly, driven by strong offline partnerships, exclusive brand stores, and an aggressive product expansion strategy. The company continues to align with the ‘Make in India’ initiative, ensuring high-quality, value-driven products for Indian consumers.

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This strategic tie-up is projected to contribute ₹150 crore annually to Cellecor’s topline, further strengthening its leadership position in the southern market.

The collaboration with Poorvika adds to Cellecor’s robust network of alliances with leading regional chains, including LOT Mobiles Pvt. Ltd., Sonu Vision Pvt. Ltd., BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd., spanning thousands of retail outlets across South India.

Together, these partnerships are expected to generate ₹750 crore annually from South India alone, making the region a cornerstone of Cellecor’s nationwide expansion journey.

Speaking on the occasion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Ltd., said: “South India has always been a high-potential market with deep consumer trust in quality and affordability. Partnering with Poorvika strengthens our reach across Tamil Nadu, Karnataka, Kerala, and beyond—bringing our smart TVs, appliances, wearables, and audio products closer to millions of households. This alliance further cements our vision of making happiness affordable, accessible, and truly pan-India.”

With an expansive portfolio of Smart TVs, Smartphones, Wearables, Laptops, Home & Kitchen Appliances, and Audio devices, Cellecor is scaling rapidly, driven by strong offline partnerships, exclusive brand stores, and an aggressive product expansion strategy. The company continues to align with the ‘Make in India’ initiative, ensuring high-quality, value-driven products for Indian consumers.

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Link of the video: https://www.instagram.com/reel/DOvpqu7klmT/?igsh=MW8zNDJ6NzUyaWdoOA%3D%3D

The rap highlights the heartbeat of Cellecor’s operations, the workers on the factory floor whose dedication, skill, and passion bring innovation to life. It underlines how every Cellecor product, from smartphones, smart-wearables and TVs to accessories, is not just manufactured in India but is deeply rooted in the spirit of local craftsmanship. By showcasing the talent of its employees, Cellecor has given a voice to the very people who power the brand’s success, turning their day-to-day effort into an artistic celebration of resilience and creativity.

This initiative reinforces Cellecor’s commitment to authenticity and self-reliance, aligning strongly with India’s push for homegrown manufacturing. It also builds a powerful narrative around employee empowerment, brand trust, and consumer connection, reminding audiences that technology is not just about features, but also about the people and values behind it.

Ravi Agarwal, Co-Founder and Managing Director, Cellecor, said, “At Cellecor, we believe the strength of our brand comes from the hands and hearts of our people. This rap is a tribute to our factory teams, whose dedication and passion embody the true spirit of Make in India. It’s not just about the products we build, but the pride and purpose that go into building them. This initiative is our way of celebrating that human spirit and sharing it with the world.”

The video has already resonated on social media, receiving an enthusiastic response for its authenticity and positive messaging. This innovative approach is inspirational to internal storytelling and community-building, setting a new industry benchmark for ‘brand from within’ campaigns.

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 LOT Mobiles is one of South India’s most prominent mobile and electronics retail chains with a strong network of 150+ stores across Andhra Pradesh and Telangana. Known for its wide portfolio of smartphones, smart TVs, gadgets, and accessories, LOT Mobiles enjoys deep consumer trust in the region. Through this collaboration, Cellecor will expand its retail visibility across LOT Mobiles’ extensive footprint, with an expected business of ₹50 crore annually from this partnership.

Sonovision Electronics Private Limited, established in 1969, is the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With more than 75 outlets across 26 cities, Sonovision has built a reputation for offering a wide portfolio of electronics from Smart TVs to air conditioners, refrigerators to home appliances backed by attractive finance schemes and reliable after-sales service. By leveraging Sonovision’s deep-rooted retail presence and customer trust, Cellecor expects to add another ₹50 crore in annual business from this partnership alone.

Commenting on the expansion, Mr. Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited said, “South India is one of the most vibrant and fast-growing markets for consumer electronics. Partnering with LOT and Sonovision Electronics Private Limited allows Cellecor to strengthen its retail and wholesale presence, ensure accessibility across key cities and towns, and achieve our target of ₹100 crore in annual business from the region.”

This expansion further reinforces Cellecor’s strong offline network, which already spans 65,000+ retail touchpoints, 1,800+ distributors, 2,000+ service centres, and 8 exclusive brand stores across India, as the brand continues its mission of making advanced technology accessible and affordable to every household.

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Kickstarting its large-scale rollout, Cellecor will be providing 10,000 units of its best-in-class smart gadgets, including small home appliances to delivery partners onboarded on Zomato via the in-app store. Known for their long battery life, smart functionality, and durable build, these products are set to cater to the needs of an always-on, hardworking gig ecosystem.

“Delivery partners are the backbone of India’s digital economy, and we are proud to contribute to their empowerment with reliable, Made-in-India technology,” said Mr. Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited.

This collaboration is being managed end-to-end by Orbis Nova, the official third-party operations partner for Zomato’s delivery partner platform. From onboarding brands to managing procurement, logistics, and partner access, Orbis Nova is driving the initiative seamlessly to ensure last-mile reach and efficiency.

This initiative aligns closely with Zomato’s broader commitment to its 444,000 monthly active delivery partners (as of Q4FY25), aimed at fostering a supportive and inclusive gig ecosystem. As part of this effort, the platform offers access to everyday essentials, such as UV-protective jackets, hand and neck fans, caps, water bottles, helmets, and other protective gear, all at highly discounted prices through its in-app store.

Zomato has long supported its delivery partners by offering essentials like uniforms, helmets, and branded gear through its in-app store. With the platform now expanding into tech essentials, Cellecor has officially received a Purchase Order (PO) for 10,000 units, marking the beginning of a large-scale rollout of its best-in-class smart gadgets for Zomato’s vast network of delivery partners.

Together, the agenda is clear to make high-quality, dependable products available at affordable prices for delivery partners, extending beyond personal gadgets to include useful small home appliances that can improve their everyday lives.

The product range offered to Zomato partners will include Cellecor’s best-selling wearables, mobile accessories and audio devices, known for their long battery life, smart functionality, and durable build measuring they cater to the needs of an always-on, hardworking workforce.

This initiative is aligned with Cellecor’s broader vision of making smart technology more accessible to real Bharat across cities, towns, and every mobile Indian. It also marks a new chapter in Cellecor’s institutional and B2B expansion strategy, focusing on meaningful integrations that drive impact at scale.

As a proudly Made in India brand, Cellecor remains committed to empowering every Indian with smart, reliable, and locally manufactured technology.

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