Ms. Inu Majumdar, CEO of Radio Orange, Nagpur, inaugurated the second day with a session on “The Role of Radio: Information to Engagement, Especially in Rural Areas.” She emphasized that radio continues to serve as an emotional bridge in rural India and remains one of the most powerful tools for awareness and behavioural change.

Dr. Sameer Kapoor, Director, Adfactors, Delhi, discussed the “New Age of PR in the Changing Digital World,” underlining that modern PR must blend strategy with empathy as digital media and influencers redefine communication landscapes.

A session on “Relevance of Customised Stamp for Coal Industry in the Golden Jubilee Year” saw the release of a Special Cover and souvenir “Navchetna,” dedicated to the “Coal Warriors” of Coal India and CCL. The release was jointly conducted by Shri Nilendu Kumar Singh, CMD, CCL; Shri Pawan Kumar Mishra, Director (Finance); Shri Harsh Nath Mishra, Director (HR); and Shri R.V. Chaudhary, Director, Postal Services, Jharkhand.

Mr. Singh remarked that a postage stamp is a symbol of emotion and connection, even in the digital age. Mr. Mishra highlighted PR’s vital role as a bridge between institutions and the public.

Other sessions featured Dr. Vikas Pathe of IIM Ranchi and Mr. Sanjeev Shekhar of Adani Power Ltd., who emphasized adaptability and positive media engagement. Advertising veteran Mr. Prahlad Kakkar concluded the event with an inspiring interactive session with students.

Delivering the vote of thanks, Shri Alok Kumar Gupta, Head (CC & PR), CCL, said the conclave served as a confluence of ideas shaping the future of PR in India.

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The inaugural session featured insightful addresses from distinguished guests, including renowned Ad Guru Shri Prahlad Kakkar, who delivered a thought-provoking talk on *“The Art of Narrative Building in Public Life.”* Dr. Vinay Ranjan, Director (HR), Coal India Limited, in his keynote address, emphasized the importance of effective communication in fostering trust and transparency, while Shri Nilendu Kumar Singh, CMD, CCL, highlighted the strategic role of PR in enhancing institutional reputation. Shri Satish Jha, CMD, ECL, shared his perspective on *“Transforming Public Relations: From Communication to Connection in the Digital Age.”* The event also featured interactive sessions and panel discussions on emerging trends, ethics in communication, and the growing influence of social media as a key engagement tool.

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Shri Tiwari, is a B.Tech in Mining Engineering from the Indian School of Mines (ISM), Dhanbad, and an MBA in Marketing Management from Birla Institute of Technology, Mesra.

Additionally, he holds a First-Class Mine Manager’s Certificate from the Directorate General of Mines Safety (DGMS), Dhanbad.

With a career spanning over 30 years, Shri Tiwari began his journey in 1989 and has since held pivotal roles at Central Coalfields Limited and Northern Coalfields Limited.

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Central Coalfields Limited (CCL) and Northern Coalfields Limited (NCL) have partnered with the Sri Sathya Sai Health & Education Trust to launch the “Nanha Sa Dil” initiative. This project focuses on providing life-saving surgeries for children suffering from Congenital Heart Disease (CHD). Launched on March 7, 2024, the initiative has already saved over 250 lives and is expanding its reach through CCL, NCL, and SECL to benefit more children across multiple states.

The initiative aims to screen a total of 62,250 children. CCL will screen 45,000 children in Jharkhand, while NCL will conduct 345 camps to reach 17,250 children in their operational areas. Through the partnership with SSSHET, the project will leverage their expertise in pediatric cardiac surgeries. NCL will conduct screenings, with children in need of treatment referred to a dedicated diagnostic center at NCL Bina Hospital for analysis and further care.

The MoUs were signed in the presence of senior officials, highlighting Coal India Limited’s (CIL) commitment to impactful CSR initiatives. With the support of the Ministry of Coal (MoC), CIL and its subsidiaries are dedicated to improving India’s healthcare landscape. The “Nanha Sa Dil” initiative reflects a commitment to transform lives, with a goal to save over 2,000 lives in the next three years, demonstrating a significant milestone for a Public Sector Unit in India.

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