New Delhi, September 29, 2025: India’s festive shopping season has kicked off on a record-breaking note, with CashKaro at the heart of the action. Since the start of the navratri, CashKaro users have fueled over ₹1100 Cr in GMV, a 40% jump compared to last year, and generated 300 million visits to partner sites, reinforcing its position as India’s leading festive traffic engine.

Blockbuster sales across Amazon, Flipkart, and Myntra have powered this surge, with mobiles, electronics gadgets including headphones and fashion emerging as the season’s top-performing product categories.

CashKaro users are shopping across both high-value categories and everyday essentials this festive season, with mobiles, TVs, and laptops dominating demand while large appliances, fashion, beauty, and wearables also see strong traction. Premium tech and lifestyle products like the Apple iPad 2025, Sony PlayStation 5, Samsung LED TVs, and Galaxy Fit3 wearables are in high demand, even as daily-use favorites such as Nivea skincare combos, Amul Ghee, Philips trimmers, JBL earphones, cashews, and boAt powerbanks sell in massive volumes reflecting how festive shopping is blending indulgence with practicality.

CashKaro’s data highlights the evolving shopping landscape across India, where metro cities like Delhi, Bengaluru, and Hyderabad are leading demand for fashion, beauty, and premium tech, while Tier-2 and Tier-3 cities such as Karnal, Patna, Sonipat, and Ahmedabad are driving strong growth in mobiles, electronics, and appliances.

This Metro vs. Bharat split reveals that metros dominate in premium and fashion, while Bharat powers growth in electronics and appliances. By combining value for customers with volume for brands through its real cashback model, CashKaro has positioned itself as the launchpad for India’s festive shopping season, influencing not just transactions but overall shopping behavior across the country.

Talking about the Navratri sales and the season’s leading product trends, Rohan Bhargava, Co-Founder, CashKaro & EarnKaro, said, “At CashKaro, our first priority has always been to drive measurable growth for our partner brands. By channeling over 300 million visits since the start of navratri we’re ensuring that our partners don’t just see traffic, but also real conversions and GMV at scale which means better ROI than Google and Meta. This sale season proves how our model is fueling rapid, sustainable growth for India’s leading e-commerce platforms.”

Talking about the Navratri sales and the season’s leading product trends, Swati Bhargava, Co-Founder, CashKaro & EarnKaro, said, “This Navratri festive season has been one of the strongest ever for CashKaro. Crossing ₹1,100 crore GMV since the start of navratri highlights the scale and trust we’ve built with over 25 million users. As we grow deeper into both metros and smaller towns, it’s exciting to see how CashKaro is shaping the way India shops deliver savings for customers and massive value for brands.”