The inspiration is brought to life through a range of diamonds and green alpanites, carefully cut and set in 14KT and 18KT yellow gold, with hints of green rhodium to evoke the natural elegance of the Peepal leaf. The brand has launched a film, beautifully showcasing the inspiration of the jewellery through the serene diya-lit visuals of a Peepal (also known as sacred fig) tree. The brand film depicts how culturally significant and rooted peepal has been in Indian heritage. The jewellery reimagines tradition in a luminous, contemporary form that can be worn on a daily basis or for special occasions.

Speaking on the launch, Saumen Bhaumik – MD, CaratLane, said:

“At CaratLane, we’ve always believed that jewellery is more than adornment. Inspired from the sacred leaf of the Peepal – revered as a symbol of divinity, growth and auspicious beginnings – we wanted to bring alive a symbol that has been deeply rooted in our heritage, giving it a contemporary expression. The idea was to create designs that feel festive yet versatile, jewellery that can be loved and treasured for a lifetime, but also worn effortlessly every day.”

Crafted through hours of meticulous artistry, the collection embodies CaratLane’s commitment to blending tradition with contemporary design, creating jewellery that resonates with the spirit of Indian festivities.

Currently, customers can get a FREE Gold Coin on every purchase starting from ₹15000! Explore the collection at any CaratLane store or on www.caratlane.com, and get free 0.2g gold coin on purchases of ₹15,000–₹30,000, 0.5g gold coin on purchases of

₹30,000–₹60,000, 2 free 0.5g coins on purchases of ₹60,000–₹90,000, and 3 free 0.5g coins on purchases of ₹90,000–₹1,20,000 (on studded & preset designs only). T&C Apply.

The post CaratLane Unveils ‘Peepal’ – A Festive Collection Inspired by the Sacred Leaf  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

September 8, 2025, India: BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the question.

At the heart of the film is CaratLane’s elegant proposal ring, brought alive by BBH India as the ultimate symbol of commitment – timed to perfection with the emotional crescendo of Pujo.

Titled ‘Maayer Aashirbaad’, the film is directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films, with music composed by legendary Debojyoti Mishra. It is a sensory delight that blends timeless Rabindra Sangeet with folk melodies, creating a soundscape that is both nostalgic and fresh. Mekhla Dasgupta and Chirantan Banerjee’s voices breathe life into Mishra’s score. The music becomes the emotional engine of a slowly unfolding love story between two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha, whose chemistry lights up the screen with playful intensity.

Spanning the key days of Pujo from Shoshthi to Doshomi, the film captures iconic moments like Anjali, Dhunuchi Naach, and Bhog, each scene steeped in the colour, rhythm, and emotion of Bengal’s most cherished celebration.

The storytelling unfolds entirely through music. The girl drops playful hints of her desire for commitment while the boy responds with lighthearted mischief. The lyrics themselves become a conversation, questions and answers set to melody. The narrative builds gently, as days of festivity and moments of romance gather weight, until it culminates in a poignant proposal during Doshomi’s shindoor khela, where the male lead goes down on one knee and presents the CaratLane proposal ring, an unforgettable moment framed by tradition and tenderness.

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates. It weaves cultural nostalgia with feel-good romance to break away from the usual format of jewellery advertising.”

According to Saumen Bhaumik, Managing Director, CaratLane, “The vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”

The post BBH India’s Pujo Film for CaratLane is a Love Letter to Bengal appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

5^th May 2025, Bengaluru: Amazon India and CaratLane today announced a strategic partnership that brings CaratLane’s fine jewellery collection to Amazon.in, marking a significant expansion of Amazon Fashion’s fine jewellery selection. This collaboration combines CaratLane’s renowned craftsmanship and contemporary designs with Amazon’s trusted delivery network, secure payment options, and hassle-free shopping experience, creating a seamless jewellery discovery journey for customers across India.

Founded in 2008, CaratLane – A Tata Product has revolutionized India’s jewellery landscape by making fine jewellery more accessible, modern, and wearable. Known for its innovative designs and quality craftsmanship, the brand has established itself as a trusted name in the Indian jewellery market. Customers can now explore CaratLane’s curated selection for women and kids across rings, earrings, necklaces, and bracelets—crafted in gold and set with certified diamonds or gemstones.

The partnership features a special offer of up to 20% off. Customers in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad can enjoy 48 hour fast delivery service, with Amazon’s reliable delivery network serving all other locations.

Saumen Bhaumik, Managing Director, CaratLane, remarked, “We are excited about this partnership with Amazon, India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India .” 

“At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India Fashion and Beauty. “CaratLane resonates deeply with today’s modern Indian consumer—aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon’s trusted service and speed.”

With this launch, Amazon Fashion and CaratLane, both re-emphasise their commitment to democratising access to premium and luxury brands, empowering customers across metros and beyond to discover and own fine jewellery with ease.

The post Amazon India and CaratLane Partner to Deliver Premium Jewellery With Speed and Convenience  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Gold has been a cornerstone of savings and investment for Indians. However, traditional gold investments often involve high entry barriers and physical storage challenges. Digital gold, on the other hand, allows fractional ownership of gold while making it accessible to a wider range of customers. With low entry ticket size, digital gold reduces the financial burden associated with traditional gold investments, making it a more attractive savings option for many. Moneyview and CaratLane are set to redefine the digital gold investment landscape in India, offering customers a trusted, hassle-free way to invest in a timeless asset.

Speaking about the partnership, Sushma Abburi, Chief Business Officer of Moneyview, said, “As we evolve in our multi-product journey, our mission is to provide access to different savings and investment options for our customers for them to manage and grow their finances efficiently. Our partnership with CaratLane allows us to offer a trusted and accessible gold investment option that resonates with India’s evolving digital consumers. Our partnership has come at the right time considering the festive season in India begins, a period known for increased gold investments. We are excited to provide an effortless digital gold experience, ensuring that our customers have more choices when it comes to securing their financial future. This partnership strengthens our position as a leading platform providing safe and secure investment options in one app.”

Atul Sinha, Chief Operating Officer of CaratLane, commented, “The whole point of building the digital gold business is to provide a simpler, cost effective solution to consumers who buy and gift gold for future jewellery purchases.  Today most of such customers buy gold coins. This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery. We feel that we can combine our capabilities and provide a wonderful experience and great value to Moneyview’s customers.”

This partnership enhances Moneyview’s SuperApp by integrating the flexibility of digital gold investments while reinforcing its commitment to providing Indians with a range of cutting-edge financial solutions under one roof.

The post Bringing Gold to the Masses: Moneyview partners with CaratLane to offer Digital Gold  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.