Bangalore, 25^th August 2025: Campus Activewear Ltd., one of India’s leading Sports and Athleisure brands, hosted its Annual Retailer Meet 2025 in Bangalore, bringing together over 98 retail partners from the region. Organised in collaboration with Channel Partner, Swathi Distributors, the event was themed “Move Together, Grow Together” – rooted in Campus’ brand philosophy “Move Your Way” and reaffirming its belief in co-creating progress with its extensive retail network.

Celebrating the deep trust and everyday connection between brand and partners, the meet spotlighted its newest innovations and strategic focus areas. Retailers were equipped with insights to better serve evolving consumer needs, particularly in high-demand segments such as fashion-first sneakers, women’s sneakers, and Campus’ flagship tech— Air Capsule Pro.

“Every pair we design only reaches its full potential when it reaches the consumer, and our retailers make that possible,” said Mr. Nikhil Aggarwal, Whole-Time Director and CEO, Campus Activewear Ltd. “This meet is more than a product showcase—it’s a celebration of shared momentum, evolving consumer insight, and the journey we are on together. From on-trend sneakers to women’s athleisure, our partners remain the heartbeat of our movement across India.”

The brand unveiled a diverse portfolio tailored to India’s everyday lifestyle—offering designs that blend style, function, and comfort. With the sneaker category increasingly influencing urban fashion, the showcase included silhouettes ranging from bold, maximalist statements to clean, minimalist essentials. Women’s styles stood out with curated, trend-forward designs that reflect the growing demand among young Indian consumers. The lineup also featured open footwear across genders and kids’ collection designed for all-day ease and durability.

Much like Shoecase 2025— Campus’ largest-ever distributor gathering held earlier this year— the Annual Retailer Meet was charged with energy, showcasing a diverse, future-ready portfolio with live demos and interactive sessions. The event was also attended by other company representatives who interacted with partners and underscored the brand’s commitment to shared growth.

Campus’ expansive product architecture—driven by technology, consumer insight, and design agility—continues to position it as a trusted lifestyle companion, with presence across 23,000+ retailers and a growing digital footprint.

As Campus marches toward its vision of becoming India’s most aspirational Sports and Athleisure brand, the Retailer Meet 2025 stood as a testament to the power of collective movement—rooted in trust, driven by innovation.

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• Encourages individuals to embrace their unique journeys and passions through the fashion choices they make 

Bengaluru, 07^th November 2024: Campus Activewear Ltd., one of India’s leading Sports and Athleisure footwear brands, today unveiled its new brand campaign film, featuring brand ambassador Vicky Kaushal. The campaign film speaks to the spirit of youth, encouraging them to move through life with confidence and individuality.

With a touch of wit, the film revolves around the central idea of “Move Your Way”— an idea that celebrates the power of individuality, conveying brand’s belief to move through life with authenticity and uniqueness. Further, encouraging the youth to trust their own rhythm and enjoy the ride as they carve their own unique paths. It serves as a reminder that when we embrace our true selves, life finds a way to reward us.

The film opens with Vicky Kaushal stepping into a meeting with a director and producer, exuding confidence and style as they discuss a film role. As they lay out their offer, Vicky becomes completely absorbed in the rhythm of the moment, moving with an undeniable flow. Sensing they might lose him as the lead, they try to up the ante—offering him a double role, even a triple role. Just as the tension builds, Vicky breaks into an unexpected dance move, pauses, and, with a grin, exclaims, “Damn good shoes, Yaar!” while pointing to his stylish Campus Shoes. The director and the producer, both confused and stunned, are left in the wake of Vicky’s effortlessly cool move, as he walks away with an amazing offer to consider. The film ends with a powerful message: “When you move your way, the world moves with you. Campus Move Your Way.”

Brand Campaign Film: https://youtu.be/OPCkdolcLQg

Speaking about the campaign, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear, said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your own path. We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality— whether in extraordinary steps that they take or their everyday moves.”

Sharing his thoughts on the campaign, Vicky Kaushal, said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with a brand that’s truly driving this movement, empowering individuals to express themselves with confidence and style.”

The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

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–          The brand celebrates grand opening of the new store with a special offer of upto 50% off & additional discounts on customer purchase 

Bangalore, 17 September 2024: Campus, one of India’s leading sports and athleisure footwear brands, has launched a new exclusive retail store in Nexus Whitefield Mall, Bangalore. The expansive store, spread across 617 Sq. ft. is located at Campus Exclusive Store, 1st floor, Nexus Whitefield Mall, No.62, Whitefield Main Road, Bengaluru, Karnataka – 560066, India. It offers a wide range of high-quality, fashionable, and affordable sneakers. This Store launch is a part of the brand’s ongoing growth journey, from continuously driving fashion forward narrative and adopting a multi-channel sales approach to enhance the customer’s experience while serving the latent demand.

The newly launched store showcases Campus’ highly sought for Sneakers and modern footwear, including Nitro Fly, and Nitro Boost ranges, ensuring customers with an unparalleled shopping experience. With a diverse array of options catering to everyday occasions and fashion choice preferences, the store offers something for everyone. To celebrate the grand opening, Campus is offering special promotions, including discount upto 50% off. This initiative reflects Campus Activewear’s commitment to adding value to its customers, allowing them to experience the difference firsthand.

Speaking on occasion, Mr. Nikhil Aggarwal, CEO of Campus Activewear Ltd. said, “We’re excited to announce the launch of our new exclusive store in Nexus Whitefield Mall, Bangalore, a testament to our untiring dedication to delivering footwear that effortlessly blends quality, style, and affordability in every step. Our new store promises a top-notch shopping experience, better visibility, accessible prices, and enhanced customer satisfaction. At Campus, we walk in step with our customers, understanding their fashion needs, and encouraging everyone to join us in revolutionizing style, confidence, and self-expression. Our journey is fueled by unstoppable energy, and we thank our customers for their trust and support.”

As Campus looks forward to the future, the brand focuses on augmenting customers’ style quotient, winning every occasion, and inspiring a generation to make their mark by delivering exceptional products to its ever-growing market base. With 288 stores and counting, Campus is more accessible than ever before. The brand aims to emerge as the most preferred athleisure brand in India, and bets big on design and product innovation every single time to provide fashion for consumers’ feet.

With the support of all customers and stakeholders, Campus honours that the fondness for its products, quality, and design has grown exponentially across cities and towns. Evolving with time, Campus aims to boost confident self-expression and raise shoe consciousness in youth.

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To mark Teachers’ Day, Mr. Shashi Kiran Shetty, Chairman, of the Board of Governance, IIM Mumbai, and Founder and Chairman, of Allcargo Group, inaugurated the commencement of the new facilities, underscoring the institute’s commitment to fostering innovation and excellence. Mr. Shetty emphasized the institute’s dedication to providing students with an optimal environment for exploring Artificial Intelligence (AI) and technology.

IIM Mumbai proudly acknowledges the distinguished presence of Dr. Satheesh Reddy, President of the Aeronautical Society of India, Former Secretary of DDRND, Chairman, of DRDO, and Scientific Adviser to Raksha Mantri, who played a significant role in the inauguration of IIM Mumbai’s INR 800 crore campus enhancement project. Dr. Reddy, known for his groundbreaking contributions to India’s defence sector, attended the Bhumi Pujan ceremony, where he laid the foundation stone for the new development phase of the campus. IIM Mumbai is honored to have Dr. Reddy’s support and is excited about the new opportunities this project will create for students and researchers alike. His contribution to the event exemplifies the institute’s commitment to bridging the gap between academia and real-world technological advancements.

Commenting on the occasion, Mr. Shashi Kiran Shetty, Chairman, Board of Governance, IIM Mumbai and Founder and Chairman, Allcargo Group said, “This occasion will go down in the history of IIM Mumbai as a key milestone which marks the journey of this premier institute towards becoming one of the best B-schools in the world. The initiative to upgrade the campus is a part of our goal to develop a 21st-century infrastructure capable of exceeding global standards. Thanks to the prestigious IIM tag and the strategic location of the campus in Mumbai, the institute has started attracting faculty and students across the world. With state-of-the-art infrastructure, excellent faculty, and best-in-class pedagogy, IIM Mumbai will emerge as the best management institute in the world, producing the best in quality leadership and entrepreneurship.”

The forthcoming facilities will include the sprawling net zero campus of the future with world-class residential accommodation for faculty & students, startup ecosystem development, Management Development Programs, and a large auditorium. Additionally, the facility will include an Innovation Center focused on banking, finance, and fintech, an AI-based research hub, and a state-of-the-art library connecting students with global resources. The campus will host a prominent Management Training Center, offering certification courses and serving as a focal point for industry leaders.

Formerly known as NITIE, IIM Mumbai has a strong legacy in industrial and engineering education. Since its transition to an IIM, the institute’s climb to 6^th position this year in national rankings underscores the benefits of this change. Situated in India’s financial hub, IIM Mumbai is a significant development for the mega city.

Prof. Manoj K Tiwari, Director, IIM Mumbai, shared insights into the institute’s future direction, highlighting the introduction of new courses benefitting students and professionals. He also mentioned multiple partnerships with Indian and international communities, aimed at enriching the mission of knowledge sharing and global engagement.

Established in 1963 as NITIE, this institution has become a cornerstone of management education in India. A 65-acre campus surrounded by scenic landscapes with lakes on three sides, the institute hosts more than 1,200 students and is ranked among India’s top B-schools. The leadership of Mr. Shashi Kiran Shetty, Chairman of IIM Mumbai’s Board of Governors, and Prof. Manoj K Tiwari, Director, has been instrumental in advancing Logistics and Supply Chain Management and supporting the PM Gati Shakti National Master Plan. Known for its industry-aligned educational programs, IIM Mumbai contributes to national policies, reflecting the vision of Naya Bharat.

“We are confident that this project will continue to receive strong support from leading companies through their Corporate Social Responsibility (CSR) funds. It is poised to set new benchmarks in educational infrastructure, fully aligning with IIM Mumbai’s vision of becoming a global leader in innovation and sustainable development. This effort underscores the respected role of Indian leadership in driving progress within the country and on the world stage.” Added Mr Shetty.

About – Indian Institute of Management Mumbai (IIM):

Formerly known as NITIE, Indian Institute of Management Mumbai (IIM Mumbai), established by the Government of India in 1963 in the financial capital of the country, has been consistently ranking among the top B-schools in India. With around 1,200 students across various programs, IIM Mumbai is a leader in management education in the country and ranked 6^th in the National Institutional Ranking Framework (NIRF) for 2024 among Management institutes across India. IIM Mumbai is committed to creating skilled professionals in diverse functional areas like Operations Management, Analytics, Finance, Marketing, Project Management, HR, Information Technology, and Sustainability Management. For more information, please visit: https://iimmumbai.ac.in/

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