Bengaluru, 8th October 2025: Campus Activewear, one of India’s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to embrace fashion on their own terms, this year’s You Go, Girl! goes beyond what women wear — to how they move through the world unbothered by labels and guided by their own choices. It celebrates the ease of being yourself and moving with belief in who you are, not who you are told to be.

The campaign film captures something every woman knows — that quiet, familiar weight of being labelled, and the choice to simply rise above it. Kriti steps into a bright lobby, only to be surrounded by floating labels that echo familiar stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. They rise, they close in, they try to hold her back. And yet, she keeps moving in her own rhythm, almost enjoying the process. Every effortless stride she takes bursts the stereotypes trying to label her. When she finally breaks through, she exclaims with a smile, “Damn good shoes, yaar!” while pointing to her stylish Campus Shoes.

The film closes on a line that captures both the spirit of the campaign and Campus’ core philosophy: “They’ll always have something to say. You Go, Girl. Move Your Way.”

Watch the full campaign film featuring Kriti Sanon here: https://youtu.be/1dS11Tf9yUo

Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction— that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”

Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.” 

Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, “Labels are meant to define — until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything — it’s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!”

The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

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Bengaluru, 29 August 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year.

Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future. Bringing Kriti Sanon on board marks the next step in this journey—aligning her bold, multifaceted persona with Campus’ vision to create footwear that keeps pace with every role women play, without compromising on style or comfort.

Speaking on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”

Expressing her excitement, Kriti Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”

For women who value self-expression and individuality, Campus Activewear offers footwear that is bold enough to match their ambitions and is as dynamic as they are.

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●        Products now available across selected Signature and H-Sports outlets 

Bengaluru, 04 July, 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. As part of this strategic expansion, Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held today at the H-Sports Store in Racecourse, Colombo, Sri Lanka.

Through this collaboration, Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.

This reinforces Campus Activewear’s ambition to tap into high-potential global markets. Backed by a strong omnichannel strategy across both distribution and D2C channels, the brand is now bringing its extensive product portfolio to Sri Lanka – a market increasingly drawn to stylish, value-driven lifestyle products.

Speaking on the development, Mr. Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd, said, “We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group. This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.” 

Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space in Sri Lanka, just as Signature has done with men’s fashion”.

Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports, retail and digital network. With this launch, Campus has taken a firm step toward becoming a leading player in the South Asian Sports and Athleisure landscape.

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·         Designed ‘For Every Capsule of Life’— transitioning across work, play, and beyond 

Mumbai, 30^th May 2025: Campus Activewear, one of India’s leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection— Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day— from work and workouts to gigs, gatherings, and getaways.

At the core of the launch lies a sharp cultural insight: life today is lived in capsules— high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments— offering one tech for infinite modes.

To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another—each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: “For Every Capsule of Life. Campus Air Capsule Pro.”

Campaign film link: https://www.youtube.com/watch?v=rsbfZ6HGK8k

Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, “Air Capsule Pro represents a decisive leap in our innovation journey—transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India’s youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear—it’s a cultural shorthand for unbounded movement. Today’s Gen Z doesn’t move in silos—they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way.” 

The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion—reinforcing Campus’ position as a leading homegrown brand in youth-driven Sports and Athleisure segment.

The Air Capsule Pro Collection is available at www.campusshoes.com/collections/air-capsule and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. 

Editor’s Note: Siddhant Chaturvedi features exclusively in this campaign and is not a brand ambassador for Campus Activewear Ltd. Vicky Kaushal continues to be the sole brand ambassador for the brand.

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Bengaluru, May 13, 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, hosted its grandest distributor gathering—Shoecase 2025. The two-day event brought together over 180 distributor partners from across India, celebrating over two decades of shared growth, entrepreneurial spirit, and enduring collaboration under the unifying theme: Move Together and Grow Together.

Rooted in Campus’ philosophy of Move Your Way, the event served as a powerful expression of the brand’s belief in individuality, transformation, and progress— anchored in the strength of a shared collective spirit. Whether it was a first step into business or a resurgence after setbacks, every story celebrated during the event was a testament to resilience—and to moving forward, together.

A centerpiece of the event was a deeply emotional film conceptualised by Ogilvy, bringing to life real stories from Campus’ distributor family. From salesmen who rose to become successful entrepreneurs, to those who rebuilt their businesses after personal and financial hardships, the film honoured journeys marked by courage, belief, and shared success. A recurring sentiment through each testimony was the pivotal role played by the Chairman of Campus Activewear Ltd. Mr. H.K. Agarwal, whose mentorship, support, and faith transformed not just businesses—but lives.

“Shoecase 2025 wasn’t just a milestone event—it was a reaffirmation of our purpose and our partnerships,” said Mr. Nikhil Aggarwal, Whole-Time Director and CEO, Campus Activewear Ltd. “Our distributors are more than just business partners—they are co-creators of our journey. As we step into a future shaped by design, innovation, and youth’s culture, we remain rooted in the legacy of trust and shared ambition that brought us here. We are proud to grow with them, and to move ahead—together.”

In keeping with the digital-first spirit of the event, AI-powered personalised invitations were sent out ahead of Shoecase 2025, setting the tone for a thoughtfully curated and tech-enhanced experience. Distributors were immersed in the brand’s future-forward journey through a dedicated Experiential Product Zone—an interactive space that allowed for hands-on exploration of Campus’ latest designs and innovations. The space also included a tech-powered photobooth using AR and AI. Distributors could choose themed backdrops inspired by the event zones, personalise their style with Campus shoes, and capture a memorable moment with the Chairman, Mr. H.K. Agarwal.

The event also featured a fashion-first runway experience, showcasing Campus’ latest Focus Collection. Designed to reflect the rhythm of today’s lifestyle—from early mornings to late nights, from workouts to weekend hangouts—the collection demonstrated how fashion and function can come together seamlessly. With bold silhouettes, expressive colour palettes, and innovative comfort, the showcase celebrated the self-expression and fluidity that define Gen Z culture.

Adding a layer of warmth and nostalgia were the Thank You Wall and Legacy Wall, which brought together stories, milestones, and memories from Campus’ longstanding distributor network—a living tribute to relationships built on trust, vision, and shared dreams.

As Campus continues to lead the way in India’s dynamic footwear landscape, Shoecase 2025 marked a celebration of the past and a commitment to the future, built hand-in-hand with the partners.

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Bengaluru, 18^th February 2025: Campus Activewear Ltd., one of India’s leading Sports and Athleisure footwear brands, today launched the second leg of its Move Your Way brand campaign, featuring acclaimed Indian actor, Vikrant Massey. Building upon the success of the first film, this leg further amplifies the core message of embracing individuality and authenticity.

Celebrating self-expression and encouraging individuals to embrace their unique journeys and passions through their fashion choices, the film reminds viewers that when we move through life with authenticity, it finds a way to reward us.

The film opens with Vikrant Massey confidently navigating a high-stakes business meeting. He encounters two investors presenting enticing offers, but remains deeply engrossed in his own thoughts, pacing the room. Undeterred, the investors elevate their propositions, dangling incentives like higher equity, their own sports car, penthouse, and even cryptocurrency. In a powerful display of self-expression, Vikrant executes a backflip within the meeting room, demonstrating his ease and confidence. With a subtle nod to his stylish Campus shoes, he remarks, “Damn good shoes, Yaar!” This unexpected move leaves the investors stunned, piquing their interest and leaving an indelible mark. The film concludes with a powerful message: “When you move your way, the world moves with you. Campus, Move Your Way!”

Campaign Film: https://youtu.be/2IoKZTDU_S4

Speaking about the campaign, Prerna Aggarwal, Chief Innovation Officer, Campus Activewear, said, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasizes our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities. Life presents diverse opportunities and passions, and authenticity fuels our progress. ‘Move Your Way’ transcends a mere campaign; it’s a movement inspiring today’s youth to embrace their individuality. This is just the beginning, and we eagerly anticipate continuing to support this spirit through collections that resonate deeply with their journey.” 

Sharing his thoughts on the campaign, Vikrant Massey, said, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing Individuality. Today’s youth are a force to be reckoned with – they are creative, driven and unique, yet equally committed in pursuing the journeys that align with their values. Being part of a campaign that celebrates their authentic journeys and encourages self-expression is truly inspiring.” 

Adding to this, Devaiah Bopanna, co-founder of Moonshot, said, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between brand’s core belief and cultural insight, all while pushing the creative envelope. With this campaign film, we wanted to ensure that it sets base for Gen Z to see how Campus encourages them to embrace their unique, authentic self. We were excited to be a part of it, and I truly believe this campaign will set the stage for something even bigger.”

 The second leg of #MoveYourWay is a digital-first campaign strategically focused on reaching the young audience where they are present through OTT platforms, social media networking platforms, and other youth-centric digital touchpoints. This targeted approach aims to foster deeper connections with the youth and inspire them to embrace their individuality with confidence.

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• Encourages individuals to embrace their unique journeys and passions through the fashion choices they make 

Bengaluru, 07^th November 2024: Campus Activewear Ltd., one of India’s leading Sports and Athleisure footwear brands, today unveiled its new brand campaign film, featuring brand ambassador Vicky Kaushal. The campaign film speaks to the spirit of youth, encouraging them to move through life with confidence and individuality.

With a touch of wit, the film revolves around the central idea of “Move Your Way”— an idea that celebrates the power of individuality, conveying brand’s belief to move through life with authenticity and uniqueness. Further, encouraging the youth to trust their own rhythm and enjoy the ride as they carve their own unique paths. It serves as a reminder that when we embrace our true selves, life finds a way to reward us.

The film opens with Vicky Kaushal stepping into a meeting with a director and producer, exuding confidence and style as they discuss a film role. As they lay out their offer, Vicky becomes completely absorbed in the rhythm of the moment, moving with an undeniable flow. Sensing they might lose him as the lead, they try to up the ante—offering him a double role, even a triple role. Just as the tension builds, Vicky breaks into an unexpected dance move, pauses, and, with a grin, exclaims, “Damn good shoes, Yaar!” while pointing to his stylish Campus Shoes. The director and the producer, both confused and stunned, are left in the wake of Vicky’s effortlessly cool move, as he walks away with an amazing offer to consider. The film ends with a powerful message: “When you move your way, the world moves with you. Campus Move Your Way.”

Brand Campaign Film: https://youtu.be/OPCkdolcLQg

Speaking about the campaign, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear, said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to chart your own path. We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality— whether in extraordinary steps that they take or their everyday moves.”

Sharing his thoughts on the campaign, Vicky Kaushal, said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with a brand that’s truly driving this movement, empowering individuals to express themselves with confidence and style.”

The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

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Bengaluru, 03^rd October 2024: Campus Activewear, one of India’s largest sports and athleisure footwear brands announces the onboarding of Indian actor Vikrant Massey as their new brand ambassador. The association between Campus and Vikrant Massey represents a unique blend of style, versatility, and self-expression – qualities that both the brand and the actor embody.

Vikrant Massey is well-known for his versatile on-screen performances and authentic off-screen presence. His journey, from television to starring in critically acclaimed films, mirrors Campus Activewear’s evolution into one of India’s largest athleisure brands. His passion for experimentation and his grounded nature perfectly aligns with the values of Campus and today’s youth— versatile, passionate, and authentic.

Speaking on the collaboration, Mr Nikhil Aggarwal, CEO, Campus Activewear said, “Vikrant is known for his versatility. Today, he stands as a respected figure, admired by aspiring artists and especially by today’s youth. His down-to-earth charm and relatability embody the core values of Campus Activewear. We believe this collaboration will inspire our audience to embrace their individuality with confidence, just as Vikrant does every day.”

The Autumn Winter 2024 collection is designed for the modern, multifaceted youth who value bold yet comfortable designs. These pieces resonate with Vikrant’s effortless and authentic style, creating a synergy between the collection and his persona.

On joining hands with Campus Activewear, Vikrant Massey said, “I’ve always believed that style is a reflection of one’s true self, and I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort. I’m proud to collaborate with Campus, a homegrown brand that takes bold steps to create a fashion statement for every Indian youth.”

The Campus Activewear Autumn Winter 2024 collection is designed with the evolving demands of today’s youth in mind. From casual sneakers to stylish athleisure shoes, the collection offers superior comfort and style, catering to a range of lifestyle needs. It will be available across multi-branded stores, exclusive Campus outlets, Campus.com, and e-commerce platforms.

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Bengaluru, 25^th September 2024: Campus Activewear Ltd, one of India’s leading sports and athleisure footwear brands, is proud to announce Bollywood sensation Vicky Kaushal as their new brand ambassador. This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.

Vicky Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their own paths while staying true to their identity, values, and aspirations. His effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.

For years, Campus Activewear has been at the forefront of fashion, merging individuality with personal flair and incorporating a unique attitude into every pair of shoes. This collaboration between Vicky’s distinct style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.

Speaking on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear Ltd commented “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

“Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” said the Bollywood actor Vicky Kaushal.

For those who value self-expression and individuality, Campus Activewear offers the ultimate fashion accessory that augments personal style and confidence. It’s time to step into a world where comfort meets creativity, and fashion becomes a fitting statement of who you are. Express yourself like never before with Campus footwear, and let your shoes do the talking.

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