New Delhi, 14 July 2026: Rungta Tea Private Limited recently hosted a virtual training session, bringing together 250 stakeholders from across its distributor network, retail partners, and internal team for a three-hour capability-building programme led by CA Rahul Malodia, a business coach and chartered accountant known for his work with small and mid-sized enterprises. The session, titled Business Mein Profit Kaise Badhaayein, focused on practical approaches to improving profitability and building more structured, less owner-dependent business operations.

Rahul Malodia is widely recognised for his Vyapari to CEO framework, a transformation model that trains business owners to move from hands-on, transaction-by-transaction management toward a more strategic leadership approach. The framework addresses four core areas of business operation, including building independent teams that do not require constant owner supervision, strengthening cash flow and financial discipline, structuring sales and marketing processes rather than relying on individual relationships, and shifting the underlying mindset from daily firefighting to long-term planning.

For Rungta Tea, the session forms part of a broader effort to invest in the commercial capability of the network that carries its brand to market. Many of the company’s distributor and retail partners operate as small, family-run businesses themselves, and the training was designed to give them practical tools to manage their operations more efficiently, independent of the specific product categories they deal in. Internal stakeholders from Rungta Tea also took part, reflecting the company’s view that the principles of structured growth apply equally within its own organisation.

“Our distributors and retailers are not just business partners, they are family-run enterprises navigating the same challenges we once did. Bringing in a coach of CA Rahul Malodia’s calibre was a deliberate decision. If a session can give even a handful of our partners the tools to run their businesses with more structure and less daily firefighting, the impact will far outlast the four hours we spent together.”

— Girjesh Rungta, Founder and Managing Director, Rungta Tea

The session included four hours of live training, access to future live sessions, lifetime access to a community of participants, more than three business e-books, and a live question and answer segment, giving attendees both immediate learning and continued access to resources beyond the day of the session.

Rungta Tea has built its multi-state presence across North and East India over 25 years on a distribution model rooted in long-term trade relationships. The decision to sponsor a dedicated training session for its partner network reflects the same underlying philosophy that has shaped its expansion to date, that the strength of the brand is tied directly to the strength and capability of the people who represent it in the market.

• Company aims to unlock higher monetization potential from the rapidly growing social and creator economy landscape 

National, 1 July 2026: In a move to further strengthen the digital monetization engine and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. In this role, Sudeep will be based out of Noida and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’.

As the Attention Economy continues to reshape consumer behavior, brands are increasingly seeking integrated ecosystems that enable meaningful engagement across content, creators, communities and commerce. Recognizing this shift, ‘Z’ is focused on building a robust digital ecosystem that leverages its content strengths, technology capabilities and strategic partnerships to unlock new monetization opportunities across social platforms, creator networks and emerging digital touchpoints.

Sudeep will leverage his deep industry knowledge and experience to enhance the digital asset monetization capabilities with a strong focus on strategic partnerships. Sudeep will work closely with platforms, creators, brands and advertisers to develop innovative monetization solutions and unlock new revenue opportunities for the Company. He will also play a key role in driving strategic collaborations that further strengthen the Company’s presence across the rapidly expanding creator economy ecosystem.

Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.” 

Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”

Sudeep has over 16 years of experience across multiple sectors like Consumer Technology, B2B SaaS, Retail and FMCG. Over the course of his career, Sudeep has worked across regions in India & enabled businesses to export from India to the world. Previously, he was associated with Google India, where he served as the Head of Industry, FMCG, enabling marketing transformation for large consumer conglomerates. He has also been associated with National Instruments (Emerson), building deep foundational expertise in consultative sales and business development.

The appointment of Sudeep is a part of the Company’s strategic efforts to build a diversified and future-ready monetization ecosystem, leveraging the growing influence of social platforms and creator networks to develop long-term strategic partnerships and enhance value creation across the business.